Dishwashing in Romania

 Published On: Jan, 2016 |    No of Pages: 21 |  Published By: Euromonitor | Format: PDF
Even though dishwashing records the highest penetration of all home care products, the consumption level in Romania remains below the regional average. Consumption is boosted by constant new product developments in dishwashing and by the fact that Romanians cook a lot. Easy removal of the toughest grease is among the main concerns of users; hence, customers prefer products with a strong effect.

Euromonitor International's Dishwashing in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Dishwashing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

DISHWASHING IN ROMANIA

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Dishwashers 2010-2015
Category Data
Table 2 Sales of Dishwashing by Category: Value 2010-2015
Table 3 Sales of Dishwashing by Category: % Value Growth 2010-2015
Table 4 NBO Company Shares of Dishwashing: % Value 2011-2015
Table 5 LBN Brand Shares of Dishwashing: % Value 2012-2015
Table 6 Forecast Sales of Dishwashing by Category: Value 2015-2020
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2015-2020
Henkel Romania SRL in Home Care (romania)
Strategic Direction
Key Facts
Summary 1 Henkel Romania SRL: Key Facts
Summary 2 Henkel Romania SRL: Operational Indicators
Competitive Positioning
Summary 3 Henkel Romania SRL: Competitive Position 2015
Interstar Chim SA in Home Care (romania)
Strategic Direction
Key Facts
Summary 4 Interstar Chim SA: Key Facts
Summary 5 Interstar Chim SA: Operational Indicators
Competitive Positioning
Summary 6 Interstar Chim SA: Competitive Position 2015
Procter & Gamble Distribution SRL in Home Care (romania)
Strategic Direction
Key Facts
Summary 7 Procter & Gamble Distribution SRL: Key Facts
Summary 8 Procter & Gamble Distribution SRL: Operational Indicators
Competitive Positioning
Summary 9 Procter & Gamble Distribution SRL: Competitive Position 2015
Executive Summary
Home Care Continues To Grow
Demand for Specialised Products Is Intensifying
Multinationals Reign Supreme
Modern Retail Dominates Home Care Distribution
Optimistic Prospects for Romanian Home Care
Key Trends and Developments
Product Variety Is on An Upward Slope
Consumer Lifestyles Shape Home Care
Modern Retail Attracts the Population
Market Indicators
Table 8 Households 2010-2015
Market Data
Table 9 Sales of Home Care by Category: Value 2010-2015
Table 10 Sales of Home Care by Category: % Value Growth 2010-2015
Table 11 NBO Company Shares of Home Care: % Value 2011-2015
Table 12 LBN Brand Shares of Home Care: % Value 2012-2015
Table 13 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 14 Distribution of Home Care by Format: % Value 2010-2015
Table 15 Distribution of Home Care by Format and Category: % Value 2015
Table 16 Forecast Sales of Home Care by Category: Value 2015-2020
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 10 Research Sources

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