Laundry Care in the United Arab Emirates

 Published On: Mar, 2017 |    No of Pages: 28 |  Published By: Euromonitor | Format: PDF
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Leading brands have continued their strong promotion drive in the market. This drive was encouraged further by a significant drop in consumer confidence over 2016, caused by the economic difficulties the region was going through. Consumers are looking for value products, and leading brands are reducing unit prices through discounts, and 1+2 offers. In 2016 this led to faster growth in volume terms than in value terms for laundry care.

Laundry Care in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
LAUNDRY CARE IN THE UNITED ARAB EMIRATES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2011-2016
Category Data
Table 2 Sales of Laundry Care by Category: Value 2011-2016
Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 4 Sales of Laundry Aids by Category: Value 2011-2016
Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 8 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 9 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 10 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 11 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 12 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 14 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Ditra Sitra (dubai) in Home Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 1 Ditra Sitra (Dubai): Key Facts
Competitive Positioning
Summary 2 Ditra Sitra (Dubai): Competitive Position 2016
Emke Group in Home Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 3 Emke Group: Key Facts
Internet Strategy
Company Background
Private Label
Summary 4 Emke Group: Private Label Portfolio
Competitive Positioning
Summary 5 Emke Group: Competitive Position 2016
Procter & Gamble Gulf Fze in Home Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 6 Procter & Gamble Gulf FZE: Key Facts
Competitive Positioning
Summary 7 Procter & Gamble Gulf FZE: Competitive Position 2016
Reckitt Benckiser Arabia Fze in Home Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 8 Reckitt Benckiser Arabia FZE: Key Facts
Competitive Positioning
Summary 9 Reckitt Benckiser Arabia FZE: Competitive Position 2016
Transmed Overseas Inc SA in Home Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 10 Transmed Overseas Inc SA: Key Facts
Competitive Positioning
Summary 11 Transmed Overseas Inc SA: Competitive Position 2016
Executive Summary
Slower Growth in 2016 Compared With the Review Period Average
Consumers Are Continuing To Shift Towards Specialised Products and Compromising on Non-basic Categories
Hypermarkets and Supermarkets Dominate Distribution
Multinationals Continue To Dominate the Industry While Private Label Increases Its Presence
Leading Players Wait for Expo 2020, But Are Reluctant To Curb Their Promotions
Key Trends and Developments
Ongoing Promotional Wave Reaches All Home Care Categories
Consumers Start To Compromise on Non-basic Home Care Products
Consumers Continue To Shift To More Specialised Home Care Products
Market Indicators
Table 16 Households 2011-2016
Market Data
Table 17 Sales of Home Care by Category: Value 2011-2016
Table 18 Sales of Home Care by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Home Care: % Value 2012-2016
Table 20 LBN Brand Shares of Home Care: % Value 2013-2016
Table 21 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 22 Distribution of Home Care by Format: % Value 2011-2016
Table 23 Distribution of Home Care by Format and Category: % Value 2016
Table 24 Forecast Sales of Home Care by Category: Value 2016-2021
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 12 Research Sources
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