Polishes in Romania

 Published On: Jan, 2017 |    No of Pages: 22 |  Published By: Euromonitor | Format: PDF
Polishes has a relatively low value share within Romanian home care, accounting for 3% of the total value sales in 2016. Consumers consider other home care products as a priority and polishes are also sometimes substituted with products like multipurpose cleaners as they are regarded as more convenient.

Euromonitor International's Polishes in Romania market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

POLISHES IN ROMANIA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Polishes by Category: Value 2011-2016
Table 2 Sales of Polishes by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Polishes: % Value 2012-2016
Table 4 LBN Brand Shares of Polishes: % Value 2013-2016
Table 5 Forecast Sales of Polishes by Category: Value 2016-2021
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2016-2021
Henkel Romania SRL in Home Care (romania)
Strategic Direction
Key Facts
Summary 1 Henkel Romania SRL: Key Facts
Summary 2 Henkel Romania SRL: Operational Indicators
Competitive Positioning
Summary 3 Henkel Romania SRL: Competitive Position 2016
Interstar Chim SA in Home Care (romania)
Strategic Direction
Key Facts
Summary 4 Interstar Chim SA: Key Facts
Summary 5 Interstar Chim SA: Operational Indicators
Competitive Positioning
Summary 6 Interstar Chim SA: Competitive Position 2016
SC Johnson Wax SRL in Home Care (romania)
Strategic Direction
Key Facts
Summary 7 SC Johnson Wax SRL: Key Facts
Summary 8 SC Johnson Wax SRL: Operational Indicators
Competitive Positioning
Summary 9 SC Johnson Wax SRL: Competitive Position 2016
Unilever South Central Europe SRL in Home Care (romania)
Strategic Direction
Key Facts
Summary 10 Unilever South Central Europe SRL: Key Facts
Summary 11 Unilever South Central Europe SRL: Operational Indicators
Competitive Positioning
Summary 12 Unilever South Central Europe SRL: Competitive Position 2016
Executive Summary
Another Year of Home Care Growth
Product Quality and Convenience Are Key Drivers for Home Care Sales
Large International Players Continue To Dominate
Home Care Is Mainly Purchased From Modern Retailers
Bright Future for the Home Care Market
Key Trends and Developments
Home Care Consumption Keeps Becoming More Sophisticated
Home Care Thrives in A Growing Economy
Consumers Shop for Home Care Mostly From Hypermarkets
Market Indicators
Table 7 Households 2011-2016
Market Data
Table 8 Sales of Home Care by Category: Value 2011-2016
Table 9 Sales of Home Care by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home Care: % Value 2012-2016
Table 11 LBN Brand Shares of Home Care: % Value 2013-2016
Table 12 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 13 Distribution of Home Care by Format: % Value 2011-2016
Table 14 Distribution of Home Care by Format and Category: % Value 2016
Table 15 Forecast Sales of Home Care by Category: Value 2016-2021
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 13 Research Sources

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