Surface Care in the United Arab Emirates

 Published On: Mar, 2017 |    No of Pages: 23 |  Published By: Euromonitor | Format: PDF
Consumers are continuing to shift slowly from multi-purpose cleaners towards more specialised products. For example, in 2016 there was more dynamic growth in categories such as kitchen cleaners, bathroom cleaners and window/glass cleaners than in multi-purpose cleaners and all purpose cleaning wipes. This shift is being supported by greater purchasing power among consumers, with disposable incomes continuing to increase. Also, consumers are placing more trust in specialised products, which is be...

Surface Care in United Arab Emirates market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
SURFACE CARE IN THE UNITED ARAB EMIRATES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2016
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2013-2016
Table 9 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Emke Group in Home Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 1 Emke Group: Key Facts
Internet Strategy
Company Background
Private Label
Summary 2 Emke Group: Private Label Portfolio
Competitive Positioning
Summary 3 Emke Group: Competitive Position 2016
Reckitt Benckiser Arabia Fze in Home Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 4 Reckitt Benckiser Arabia FZE: Key Facts
Competitive Positioning
Summary 5 Reckitt Benckiser Arabia FZE: Competitive Position 2016
Transmed Overseas Inc SA in Home Care (united Arab Emirates)
Strategic Direction
Key Facts
Summary 6 Transmed Overseas Inc SA: Key Facts
Competitive Positioning
Summary 7 Transmed Overseas Inc SA: Competitive Position 2016
Executive Summary
Slower Growth in 2016 Compared With the Review Period Average
Consumers Are Continuing To Shift Towards Specialised Products and Compromising on Non-basic Categories
Hypermarkets and Supermarkets Dominate Distribution
Multinationals Continue To Dominate the Industry While Private Label Increases Its Presence
Leading Players Wait for Expo 2020, But Are Reluctant To Curb Their Promotions
Key Trends and Developments
Ongoing Promotional Wave Reaches All Home Care Categories
Consumers Start To Compromise on Non-basic Home Care Products
Consumers Continue To Shift To More Specialised Home Care Products
Market Indicators
Table 11 Households 2011-2016
Market Data
Table 12 Sales of Home Care by Category: Value 2011-2016
Table 13 Sales of Home Care by Category: % Value Growth 2011-2016
Table 14 NBO Company Shares of Home Care: % Value 2012-2016
Table 15 LBN Brand Shares of Home Care: % Value 2013-2016
Table 16 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 17 Distribution of Home Care by Format: % Value 2011-2016
Table 18 Distribution of Home Care by Format and Category: % Value 2016
Table 19 Forecast Sales of Home Care by Category: Value 2016-2021
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 8 Research Sources
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