Watches in Italy

 Published On: Jun, 2017 |    No of Pages: 22 |  Published By: Euromonitor | Format: PDF
Watches recorded value sales growth of 1% in 2017, although volume sales declined by 5%. The main contributor to the positive development in value sales was the growing demand for premium mid-priced to high-priced luxury watches. For many consumers, exclusivity and superior quality are the main purchasing factors for watches in Italy; they consider premium watches more as an investment than just a regular purchase of a mere tool to measure time. Product value was seen by consumers as being more...

Watchesin Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Watches by Price Band, Watches by type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Watches market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

WATCHES IN ITALY

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Watches by Category: Volume 2012-2017
Table 2 Sales of Watches by Category: Value 2012-2017
Table 3 Sales of Watches by Category: % Volume Growth 2012-2017
Table 4 Sales of Watches by Category: % Value Growth 2012-2017
Table 5 Sales of Watches by Price Band: Volume 2012-2017
Table 6 Sales of Watches by Price Band: Value 2012-2017
Table 7 Sales of Watches by Price Band: % Volume Growth 2012-2017
Table 8 Sales of Watches by Price Band: % Value Growth 2012-2017
Table 9 NBO Company Shares of Watches: % Value 2012-2016
Table 10 LBN Brand Shares of Watches: % Value 2013-2016
Table 11 Distribution of Watches by Format: % Value 2012-2017
Table 12 Forecast Sales of Watches by Category: Volume 2017-2022
Table 13 Forecast Sales of Watches by Category: Value 2017-2022
Table 14 Forecast Sales of Watches by Category: % Volume Growth 2017-2022
Table 15 Forecast Sales of Watches by Category: % Value Growth 2017-2022
Table 16 Forecast Sales of Watches by Price Band: Volume 2017-2022
Table 17 Forecast Sales of Watches by Price Band: Value 2017-2022
Table 18 Forecast Sales of Watches by Price Band: % Volume Growth 2017-2022
Table 19 Forecast Sales of Watches by Price Band: % Value Growth 2017-2022
Executive Summary
Economic Recovery Benefits Personal Accessories
Luxury and Premium Products Drive Value Sales
Jewellery and Watch Specialist Retailers Dominates Channel Sales
Increasing Competition From Foreign Brands
Saturation and Fierce Competition Will Negatively Affect Future Sales Development
Key Trends and Developments
Personal Accessories Players Invest in Sportswear, Apparel Brands and Customisation
Store-based Retailing Remains Dominant
Global Players Offer Range of Personal Accessories Branded Products
Market Data
Table 20 Sales of Personal Accessories by Category: Volume 2012-2017
Table 21 Sales of Personal Accessories by Category: Value 2012-2017
Table 22 Sales of Personal Accessories by Category: % Volume Growth 2012-2017
Table 23 Sales of Personal Accessories by Category: % Value Growth 2012-2017
Table 24 NBO Company Shares of Personal Accessories: % Value 2012-2016
Table 25 LBN Brand Shares of Personal Accessories: % Value 2013-2016
Table 26 Distribution of Personal Accessories by Format: % Value 2012-2017
Table 27 Forecast Sales of Personal Accessories by Category: Volume 2017-2022
Table 28 Forecast Sales of Personal Accessories by Category: Value 2017-2022
Table 29 Forecast Sales of Personal Accessories by Category: % Volume Growth 2017-2022
Table 30 Forecast Sales of Personal Accessories by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources

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