Bleach in Denmark

 Published On: Jan, 2016 |    No of Pages: 18 |  Published By: Euromonitor | Format: PDF
Bleach posted a further decline in sales in 2015, continuing the downward trajectory of the review period to become a marginal home care category. The majority of Danish consumers regard bleach as outdated, with it mainly now used by the older generation. Since 2000, the Environmental Protection Agency (Miljøstyrelsen) has recommended not using chlorine-based bleach in private households as it is harmful to the environment. Bleach is also seen as dangerous to consumers and a possible cause of...

Euromonitor International's Bleach in Denmark market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.



Competitive Landscape
Category Data
Table 1 Sales of Bleach: Value 2010-2015
Table 2 Sales of Bleach: % Value Growth 2010-2015
Table 3 NBO Company Shares of Bleach: % Value 2011-2015
Table 4 LBN Brand Shares of Bleach: % Value 2012-2015
Table 5 Forecast Sales of Bleach: Value 2015-2020
Table 6 Forecast Sales of Bleach: % Value Growth 2015-2020
Colgate-Palmolive A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 1 Colgate-Palmolive A/S: Key Facts
Summary 2 Colgate-Palmolive A/S: Operational Indicators
Competitive Positioning
Summary 3 Colgate-Palmolive A/S: Competitive Position 2015
Matas A/S in Home Care (denmark)
Strategic Direction
Key Facts
Summary 4 Matas A/S: Key Facts
Summary 5 Matas A/S: Operational Indicators
Internet Strategy
Summary 6 Matas A/S: Share of Sales Generated by Internet Retailing
Company Background
Private Label
Summary 7 Matas A/S: Private Label Portfolio
Competitive Positioning
Summary 8 Matas A/S: Competitive Position 2015
Executive Summary
Home Care Value Sales Decline in 2015
Allergy-friendly and Sustainability Trends Drive Home Care
Leading International Players Yet To Adapt To the Current Allergy-friendly and Sustainability Trends
Discounters Continue To Take Share From Supermarkets and Hypermarkets
Moderate Growth Expected Over the Forecast Period
Key Trends and Developments
Sustainability and Allergy-friendly Trends Continue
Private Label Continues To Expand
Danish Consumers' Laundry Habits Are Slowly Changing
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Summary 9 Research Sources

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