Laundry Care in Kenya

 Published On: Apr, 2017 |    No of Pages: 23 |  Published By: Euromonitor | Format: PDF
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Thanks to ongoing price sensitivity in this category, there is growing demand for affordable and versatile cleaning agents as consumers try to save money, with this trend particularly benefiting hand wash detergents, standard powder detergents and bar detergents. More specialised products and those perceived as less essential garnered little sales, such as carpet cleaners. The rising cost of living widened the income gap, which resulted in a mushrooming of kiosks and roadside stalls which offer...

Laundry Care in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

LAUNDRY CARE IN KENYA

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2011-2016
Category Data
Table 2 Sales of Laundry Care by Category: Value 2011-2016
Table 3 Sales of Laundry Care by Category: % Value Growth 2011-2016
Table 4 Sales of Laundry Aids by Category: Value 2011-2016
Table 5 Sales of Laundry Aids by Category: % Value Growth 2011-2016
Table 6 Sales of Laundry Detergents by Category: Value 2011-2016
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2011-2016
Table 8 NBO Company Shares of Laundry Care: % Value 2012-2016
Table 9 LBN Brand Shares of Laundry Care: % Value 2013-2016
Table 10 NBO Company Shares of Laundry Aids: % Value 2012-2016
Table 11 LBN Brand Shares of Laundry Aids: % Value 2013-2016
Table 12 NBO Company Shares of Laundry Detergents: % Value 2012-2016
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2013-2016
Table 14 Forecast Sales of Laundry Care by Category: Value 2016-2021
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2016-2021
Bidco Africa Ltd in Home Care (kenya)
Strategic Direction
Key Facts
Summary 1 Bidco Africa Ltd: Key Facts
Competitive Positioning
Summary 2 Bidco Africa Ltd: Competitive Position 2016
Haco Tiger Brands (ea) Ltd in Home Care (kenya)
Strategic Direction
Key Facts
Summary 3 Haco Tiger Brands (ea) Ltd: Key Facts
Competitive Positioning
Summary 4 Haco Tiger Brands (ea) Ltd: Competitive Position 2016
Hasbah Kenya Ltd in Home Care (kenya)
Strategic Direction
Key Facts
Summary 5 Hasbah Kenya Ltd: Key Facts
Competitive Positioning
Summary 6 Hasbah Kenya Ltd: Competitive Position 2016
Executive Summary
Mixed Economic Fortunes Dent Consumer Spending on Home Care
Lack of Developed Hygiene Facilities and Infrastructure Hinder Growth of Some Home Care Categories
Multinationals and Locals Compete for Share in the Kenyan Home Care Market
Supermarkets Retains Its Popularity for Home Care Sales
Growth Expected To Continue Thanks To Rising Disposable Incomes
Market Indicators
Table 16 Households 2011-2016
Market Data
Table 17 Sales of Home Care by Category: Value 2011-2016
Table 18 Sales of Home Care by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Home Care: % Value 2012-2016
Table 20 LBN Brand Shares of Home Care: % Value 2013-2016
Table 21 Distribution of Home Care by Format: % Value 2011-2016
Table 22 Distribution of Home Care by Format and Category: % Value 2016
Table 23 Forecast Sales of Home Care by Category: Value 2016-2021
Table 24 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 7 Research Sources

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