Laundry Care in Kenya

 Published On: Jan, 2016 |    No of Pages: 22 |  Published By: Euromonitor | Format: PDF
Traditional retailing remains key and popular in Kenya, especially amongst low-income consumers, who constitute the largest proportion of the Kenyan population. The rising cost of living widened the income gap, leading to a kadogo economy. This resulted in the mushrooming of kiosks and roadside stalls which offer products in small quantities at low prices, catering to low-income consumers; further promoting traditional retailing in Kenya. To target this market, manufacturers have developed...

Euromonitor International's Laundry Care in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

LAUNDRY CARE IN KENYA

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Table 2 Sales of Laundry Care by Category: Value 2010-2015
Table 3 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 4 Sales of Laundry Aids by Category: Value 2010-2015
Table 5 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 6 Sales of Laundry Detergents by Category: Value 2010-2015
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 8 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 9 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 10 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 11 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 12 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 14 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Bidco Africa Ltd in Home Care (kenya)
Strategic Direction
Key Facts
Summary 1 Bidco Africa Ltd: Key Facts
Competitive Positioning
Summary 2 Bidco Africa Ltd: Competitive Position 2015
Haco Tiger Brands (ea) Ltd in Home Care (kenya)
Strategic Direction
Key Facts
Summary 3 Haco Tiger Brands (ea) Ltd: Key Facts
Competitive Positioning
Summary 4 Haco Tiger Brands (ea) Ltd: Competitive Position 2015
Hasbah Kenya Ltd in Home Care (kenya)
Strategic Direction
Key Facts
Summary 5 Hasbah Kenya Ltd: Key Facts
Competitive Positioning
Summary 6 Hasbah Kenya Ltd: Competitive Position 2015
Executive Summary
Growth in Home Care Revenues Slows in 2015
Increased Marketing Activities Continue To Drive Sales
International Firms Lead Home Care in 2015
Supermarkets Remains the Most Popular Distribution Channel
Strong Growth Expected Over the Forecast Period
Market Indicators
Table 16 Households 2010-2015
Market Data
Table 17 Sales of Home Care by Category: Value 2010-2015
Table 18 Sales of Home Care by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of Home Care: % Value 2011-2015
Table 20 LBN Brand Shares of Home Care: % Value 2012-2015
Table 21 Distribution of Home Care by Format: % Value 2010-2015
Table 22 Distribution of Home Care by Format and Category: % Value 2015
Table 23 Forecast Sales of Home Care by Category: Value 2015-2020
Table 24 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 7 Research Sources

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