Bleach in Argentina

 Published On: Jan, 2016 |    No of Pages: 21 |  Published By: Euromonitor | Format: PDF
Bleach registered flat retail volume growth in 2015. Consumer preferences are changing, according to industry sources. Historically, in periods of economic crisis and loss of purchasing power demand for bleach increased because it is the most economical household disinfectant. However, this did not happen during 2014-2015 due to the increased supply of cheaper brands and refill packs in surface care, which limited the growth potential of bleach. Consumers prefer to buy specific – not...

Euromonitor International's Bleach in Argentina market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

BLEACH IN ARGENTINA

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2010-2015
Table 2 Sales of Bleach: % Value Growth 2010-2015
Table 3 NBO Company Shares of Bleach: % Value 2011-2015
Table 4 LBN Brand Shares of Bleach: % Value 2012-2015
Table 5 Forecast Sales of Bleach: Value 2015-2020
Table 6 Forecast Sales of Bleach: % Value Growth 2015-2020
Clorox Argentina SA in Home Care (argentina)
Strategic Direction
Key Facts
Summary 1 Clorox Argentina SA: Key Facts
Summary 2 Clorox Argentina SA: Operational Indicators
Competitive Positioning
Summary 3 Clorox Argentina SA: Competitive Position 2015
Queruclor SRL in Home Care (argentina)
Strategic Direction
Key Facts
Summary 4 Queruclor SRL: Key Facts
Summary 5 Queruclor SRL: Operational Indicators
Competitive Positioning
Summary 6 Queruclor SRL: Competitive Position 2015
Unilever De Argentina SA in Home Care (argentina)
Strategic Direction
Key Facts
Summary 7 Unilever de Argentina SA: Key Facts
Summary 8 Unilever de Argentina SA: Operational Indicators
Competitive Positioning
Summary 9 Unilever de Argentina SA: Competitive Position 2015
Executive Summary
Stagnant Economy Restricts Demand for Home Care
Discounts and Promotions To Boost Sales
A Chance for Local Companies
Broad Diversification in Sales Channels
A Complicated Future
Key Trends and Developments
Economical Brands Gain Market
Powder Laundry Detergents, the End of An Era
Climate Change Increases Demand for Home Insecticides
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 10 Research Sources

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