Bleach in Bulgaria

 Published On: Jan, 2017 |    No of Pages: 20 |  Published By: Euromonitor | Format: PDF
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Modern grocery retailers now offer a range of different private label bleach products, which continue to gain sales share. In 2016, low income consumers continued to search for the best offers and lowest prices on shelves, especially in non-food areas. Younger consumers, on the other hand, tend to be sceptical about home care products that contain aggressive chemicals and consider them to be old fashioned, instead preferring to try new alternatives.

Euromonitor International's Bleach in Bulgaria market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Competitive Landscape
Category Data
Table 1 Bleach Usage: % of Volume Sales 2011-2016
Table 2 Sales of Bleach: Value 2011-2016
Table 3 Sales of Bleach: % Value Growth 2011-2016
Table 4 NBO Company Shares of Bleach: % Value 2012-2016
Table 5 LBN Brand Shares of Bleach: % Value 2013-2016
Table 6 Forecast Sales of Bleach: Value 2016-2021
Table 7 Forecast Sales of Bleach: % Value Growth 2016-2021
Ficosota Syntez Ood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 1 Ficosota Syntez OOD: Key Facts
Competitive Positioning
Summary 2 Ficosota Syntez OOD: Competitive Position 2016
Procter & Gamble Bulgaria Eood in Home Care (bulgaria)
Strategic Direction
Key Facts
Summary 3 Procter & Gamble Bulgaria EOOD: Key Facts
Summary 4 Procter & Gamble Bulgaria EOOD: Operational Indicators
Competitive Positioning
Summary 5 Procter & Gamble Bulgaria EOOD: Competitive Position 2016
Executive Summary
Growth Driven by Innovation
Increasing Demand for Specialised Products
Investment in Advertising Boosting Sales
Modern Grocery Retailers Remains Key Distribution Channel
Optimistic Outlook for Home Care
Key Trends and Developments
Convenience and Price Remain Key Purchasing Decision Factors
Companies Focusing on Differentiating Themselves From Competitors
Private Label Drives Growth of Modern Grocery Retailers
Market Indicators
Table 8 Households 2011-2016
Market Data
Table 9 Sales of Home Care by Category: Value 2011-2016
Table 10 Sales of Home Care by Category: % Value Growth 2011-2016
Table 11 NBO Company Shares of Home Care: % Value 2012-2016
Table 12 LBN Brand Shares of Home Care: % Value 2013-2016
Table 13 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 14 Distribution of Home Care by Format: % Value 2011-2016
Table 15 Distribution of Home Care by Format and Category: % Value 2016
Table 16 Forecast Sales of Home Care by Category: Value 2016-2021
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Summary 6 Research Sources

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