Bleach in Switzerland

 Published On: Jan, 2016 |    No of Pages: 14 |  Published By: Euromonitor | Format: PDF
Bleach remained a niche category in Switzerland in 2015. Most Swiss consumers view bleach as an outdated product, and the remaining target consumer group is primarily comprised of the older generation. Bleach consumption declined constantly over the course of the review period, as consumers started to shift away from chlorine bleach towards products categorised under surface care, toilet care and colour safe laundry bleach. In addition, the development of products containing chlorine bleach in...

Euromonitor International's Bleach in Switzerland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.



Competitive Landscape
Category Data
Table 1 Bleach by Type: % Value Analysis 2010-2015
Table 2 Sales of Bleach: Value 2010-2015
Table 3 Sales of Bleach: % Value Growth 2010-2015
Table 4 NBO Company Shares of Bleach: % Value 2011-2015
Table 5 LBN Brand Shares of Bleach: % Value 2012-2015
Table 6 Forecast Sales of Bleach: Value 2015-2020
Table 7 Forecast Sales of Bleach: % Value Growth 2015-2020
Executive Summary
Sales Decline in Several Home Care Categories in 2015
All-in-one Detergents and Concentrated Products Remain Popular
the Value Share of Private Label Increases Further in 2015
the Expansion of Discounters Shows No Signs of Slowing Down
Relatively Static Performance Ahead
Key Trends and Developments
Price Pressure Threatens Value Growth
Convenient Added-value Products Drive Sales
Eco-friendly Products on the Rise
Market Indicators
Table 8 Households 2010-2015
Market Data
Table 9 Sales of Home Care by Category: Value 2010-2015
Table 10 Sales of Home Care by Category: % Value Growth 2010-2015
Table 11 NBO Company Shares of Home Care: % Value 2011-2015
Table 12 LBN Brand Shares of Home Care: % Value 2012-2015
Table 13 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 14 Distribution of Home Care by Format: % Value 2010-2015
Table 15 Distribution of Home Care by Format and Category: % Value 2015
Table 16 Forecast Sales of Home Care by Category: Value 2015-2020
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Summary 1 Research Sources

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