Consumer Attitudes and Online Retail Dynamics in France, 2013-2018

 Published On: Dec, 2014 |    No of Pages: 83 |  Published By: Conlumino | Format: PDF
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Summary

“Consumer Attitudes and Online Retail Development in France, 2013–2018” is the result of Conlumino’s extensive market research covering the online retail industry in France. It provides the magnitude, growth, share, and dynamics of the online retail market in France. It is an essential tool for companies active across France’s online retail value chain and for new companies considering entry into the online retail market in France. It provides data for historic and forecast online retail sales, and also includes the business environment and country risk related to France’s online retail environment. In addition, it analyses the key consumer trends influencing the French online retail industry. By examining best practice from the leading national large-scale online retailers (but specifically excluding the likes of Amazon, whose sites are well-known and vary little by country), as well as reviewing innovative approaches from smaller retailers, the report provides insights and ideas about how best to approach growing online sales for your business. 

Key Findings

• Despite the growth in the M-commerce market, its penetration is low in France, compared to neighboring European countries 

• Click & Collect services continue to rise in popularity in the country

• International online retailers enter France to take advantage of the rising per capita expenditure and growth in internet shoppers 

• Social media – a marketing channel for French online retailer rather than a sales channel 

Synopsis

• Provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

• Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors that will drive this market in the future 

Reasons To Buy

• The report helps to improve market and strategic planning using highly granular, forward-looking market data. Detailed category coverage is provided, covering 26 products across nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health & Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment

• Understand the consumer behavior and online trends in France

• Understand which products will be the major winners and losers in the online arena in the coming years

• Learn from best practice approaches outlined in the case studies of leading online retailers
Table of Contents 

1 Introduction
1.1 What is this Report About?
2 Market at a glance
3 Consumer Insight: Online Shopping Attitudes and Behaviors
3.1 Overview of France Online Shopping Environment
3.1.1 Internet penetration in France reached 81.9% in 2013
3.1.2 Growing High Speed Broadband services will improve online shopping experience
3.1.3 Mobile users in France
3.2 Consumer Attitudes and Behavior
3.2.1 Despite of growth in M-commerce market, its penetration is low compared to neighboring European countries
3.2.2 Click & Collect services on the rise in France
3.2.3 Women online shoppers are driving the sales of clothing and footwear in France
3.2.4 International online retailers enter France to take advantage of the rising per capita expenditure and growth in internet shoppers
3.2.5 Social media – a marketing channel for French online retailer rather than a sales channel
3.2.6 Highly regulated e-commerce market
4 Online Channel Dynamics
4.1 The Online Channel’s Share of Total Retail Sales
4.1.1 France online vs. offline channel forecasts
4.1.2 Online penetration: global and regional comparisons
4.2 Channel Dynamics
4.2.1 France retail channel dynamics – future performance
4.2.2 Channel group share development
4.2.3 Individual channel performance
4.3 Category Dynamics
4.3.1 Online vs. offline retail sales comparison by category group, 2013
4.3.2 Online retail market dynamics by category
4.3.3 Online retail sales share by category group
4.3.4 Online retail sales growth by individual category
4.3.5 Food and grocery categories: market size and forecasts
4.3.6 Electrical and Electronics categories: market size and forecasts
4.3.7 Music, video, and entertainment software categories: market size and forecasts
4.3.8 Apparel, accessories, luggage and leather goods categories: size and forecasts
4.3.9 Books, News and Stationery categories: Market Size and Forecasts
4.3.10 Sports and Leisure equipment categories: market size and forecasts
4.3.11 Furniture and floor coverings categories: market size and forecasts
4.3.12 Home and Garden categories: market size and forecasts
4.3.13 Cosmetics and toiletries categories: market size and forecasts
5 Case Studies: Leading Online Retailers in France
5.1 Retailer 1: Rue du Commerce
5.1.1 Business description
5.1.2 Site experience
5.2 Retailer 2: 3Suisses.fr
5.2.1 Business description
5.2.2 Site experience
5.3 Cdiscount.com
5.3.1 Business description
5.3.2 Site experience
5.4 Other Innovative Retailers in France
5.4.1 Carrefour France
6 Appendix
6.1 Definitions
6.1.1 This report provides 2013 actual sales; while forecasts are provided for 2014 – 2018
6.2 Summary Methodology
6.2.1 Overview
6.2.2 The triangulated market sizing method
6.2.3 Industry surveys in the creation of retail market data
6.2.4 Quality control and standardized processes
6.3 About Conlumino
6.4 Disclaimer

List of Tables 

Table 1: Online Retail Sales in France, 2013 and 2018
Table 2: France Online vs. Offline Retail Sales and Forecast (EUR billion), 2008–2018
Table 3: France Online vs. Offline Retail Sales and Forecast (USD billion), 2008–2018
Table 4: France Online vs. Offline Retail Sales and Forecast (% Share), 2008–2018
Table 5: France Online Sales vs. Global Average, 2008, 2013 and 2018
Table 6: France Online Sales vs. Western Europe, 2008, 2013 and 2018
Table 7: France Overall Retail Segmentation (EUR billion) by Channel Group, 2008–2018
Table 8: France Channel Retail Sales and Forecast (EUR billion) by Channel Group, 2008–2018
Table 9: France Channel Retail Sales and Forecast (USD billion) by Channel Group, 2008–2018
Table 10: France Channel Retail Sales and Forecast (% Share) by Channel Group, 2008–2018
Table 11: France Channel Retail Sales and Forecast (EUR billion) by Channel, 2008–2018
Table 12: France Channel Retail Sales and Forecast (USD billion) by Channel, 2008–2018
Table 13: France Retail Sales Split (EUR million), Online vs. Offline, 2013
Table 14: France Retail Sales Split (USD million), Online vs. Offline, 2013
Table 15: France Online Market Dynamics by Category Group, 2008–2018
Table 16: France Online Retail Sales and Forecast (EUR million) by Category Group, 2008–2018
Table 17: France Online Retail Sales and Forecast (USD million) by Category Group, 2008–2018
Table 18: France Total and Online Retail Sales in Food and Grocery Categories (EUR million), 2008–2018
Table 19: France Total and Online Retail Sales in Food and Grocery Categories (USD million), 2008–2018
Table 20: France Total and Online Retail Sales in Electrical and Electronics Categories (EUR million), 2008–2018
Table 21: France Total and Online Retail Sales in Electrical and Electronics Categories (USD million), 2008–2018
Table 22: France Total and Online Retail Sales in Music, Video and Entertainment Categories (EUR million), 2008–2018
Table 23: France Total and Online Retail Sales in Music, Video and Entertainment Categories (USD million), 2008–2018
Table 24: France Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (EUR million), 2008–2018
Table 25: France Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (USD million), 2008–2018
Table 26: France Total and Online Retail Sales in Books, News and Stationery Categories (EUR million), 2008–2018
Table 27: France Total and Online Retail Sales in Books, News and Stationery Categories (USD million), 2008–2018
Table 28: France Total and Online Retail Sales in Sports and Leisure Equipment Categories (EUR million), 2008–2018
Table 29: France Total and Online Retail Sales in Sports and Leisure Equipment Categories (USD million), 2008–2018
Table 30: France Total and Online Retail Sales in Furniture and Floor Coverings Categories (EUR million), 2008–2018
Table 31: France Total and Online Retail Sales in Furniture and Floor Coverings Categories (USD million), 2008–2018
Table 32: France Total and Online Retail Sales in Home and Garden Products Categories (EUR million), 2008–2018
Table 33: France Total and Online Retail Sales in Home and Garden Products Categories (USD million), 2008–2018
Table 34: France Total and Online Retail Sales in Cosmetics and toiletries Categories (EUR million), 2008–2018
Table 35: France Total and Online Retail Sales in Health & Beauty Categories (USD million), 2008–2018
Table 36: France Exchange Rate EUR–USD (Annual Average), 2008–2013
Table 37: France Exchange Rate EUR–USD (Annual Average), 2014–2018 Forecasts
Table 38: Conlumino Retail Channel Definitions
Table 39: Conlumino Retail Category Definitions

List of Figures 

Figure 1: Share of Online Retail Sales in Total Retail Sales, 2013 and 2018
Figure 2: Total Internet Users and Penetration (Millions, %), 2008–2013
Figure 3: Total Fixed Broadband Subscribers and Penetration (Millions, %), 2008-2013
Figure 4: Mobile phone Subscribers and Penetration (Millions, %), 2008-2013
Figure 5: M-commerce in France
Figure 6: Click and Collect Service in France, 2013
Figure 7: Women Internet Users Driving Clothing And Footwear Online Sales
Figure 8: Regional Fixed Broadband Users and its Penetration, 2012 and 2017
Figure 9: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
Figure 10: France Online and Offline Retail Sales and Forecast (EUR billion), 2008–2018
Figure 11: France Online Sales vs. Global Average (% of Total Retail)
Figure 12: France Online Sales vs. Western Europe Countries Average (% of Total Retail)
Figure 13: France Overall Retail Market Dynamics by Channel Group, 2008–2018
Figure 14: France Retail Sales and Forecast (EUR billion) by Channel Group, 2008–2018
Figure 15: France Retail Sales, Online vs. Offline, 2013
Figure 16: France Online Market Dynamics by Category Group, 2008–2018
Figure 17: France Online Retail Sales and Forecast (EUR million) by Category Group, 2008–2018
Figure 18: Rue du Commerce – Home Page
Figure 19: Rue du Commerce – Product Page
Figure 20: Rue du Commerce – Customer review
Figure 21: Rue du Commerce – Mobile Apps
Figure 22: 3Suisses.fr: Well-Organized Home Page
Figure 23: 3Suisses.fr: Product Page
Figure 24: 3Suisses.fr: Customer review
Figure 25: 3Suisses.fr: Customer review
Figure 26: cdiscount.com: Well-Organized Home Page
Figure 27: cdiscount.com: Organization and layout
Figure 28: cdiscount.com: Customer review
Figure 29: cdiscount.com.com: Mobile App
Figure 30: Carrefour France Mon Panier Mobile App
Figure 31: The Triangulated Market Sizing Methodology

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