Consumer Attitudes and Online Retail Dynamics in France, 2014-2019

 Published On: Aug, 2015 |    No of Pages: 94 |  Published By: Conlumino | Format: PDF
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Summary

Online will continue to enjoy double digit growth over the next five years, where convenience will be the prime factor moving French consumers to shop online. Moreover, the number of people going online through mobile devices is increasing in the country, and is further expected to improve multi-channel buying habits among consumers. In response, online retailers are expanding their business and attracting online shoppers by providing customer services such as free shipping and a drive-through service. Many international online retailers have entered the country in the past few years and more retailers have plans to do the same. Online retailers have integrated their sites with social networking sites, to attract consumers who prefer to read reviews about the company and products before they purchase.

Key Findings

• International online retailers enter France to take advantage of the rising per capita expenditure and growth in internet shoppers

• The busy lifestyles of consumers and the maturity of the service sector makes the click and drive-through service a key retail model for groceries in France

• Rising internet population (83.8%) and increasing accessibility through mobile devices will help in strengthening online retailing further

• E-commerce environment is highly regulated, favoring small and local players to sustain over online retail giants

• Food and grocery will continue to lead with a share of 26.3% of the overall online market in 2019, while sports and leisure equipment will be the fastest growing category over 2014-2019

Synopsis

“Consumer Attitudes and Online Retail Dynamics in France, 2014-2019” provides data for historic and forecast online retail sales, and also includes information on the business environment and country risk related to the French online retail environment. In addition, it analyses the key consumer trends influencing the French online retail industry.

What else does this report offer?


• It provides in-depth analysis of the latest trends in online consumer shopping, covering the factors driving online shopping, consumer insights, market dynamics (covering 26 product categories), and reviews of the latest best practice in online retail site design

• Based on the latest data, the report not only provides details of the size and growth of this increasingly important channel, it also provides essential context on the penetration of online sales by product groups, how growth has developed over time, and key factors, with forecasts, that will drive this market in the future

Reasons To Buy

• Improve market and strategic planning using highly granular, forward-looking market data across 26 categories under nine product groups that include: Apparel, Accessories, Luggage and Leather Goods, Books, News and Stationery, Electricals and Electronics, Food and Grocery, Health & Beauty, Furniture and Floor Coverings, Home and Garden Products, Music, Video and Entertainment Software, and Sports and Leisure Equipment

• Understand which products will be the major winners and losers in the online arena in the coming years

• Get an in-depth analysis of the latest trends in online retailing in France, covering the factors driving online spending across the categories

• Learn from best practice approaches outlined in the case studies of leading online retailers by examining their unique retailing attitudes and review innovative retailers, providing insights and ideas to remain competitive and profitable

Table of Contents

1 Introduction
1.1 What is this Report About?
2 Executive Summary
3 Market at a glance
4 Consumer Insight: Online Shopping Attitudes and Behaviors
4.1 Overview of France Online Shopping Environment
4.1.1 Internet penetration in France reached 83.8% in 2014
4.1.2 Growing high speed broadband services will improve the online shopping experience
4.1.3 Rising mobile cellular subscription rate in France
4.2 Consumer Attitudes and Behaviour
4.2.1 Despite of growth in M-commerce market, its penetration is low compared to neighboring European countries
4.2.2 Click & Collect services on the rise in France
4.2.3 Women online shoppers are driving the sales of clothing and footwear in France
4.2.4 International online retailers enter France to take advantage of the rising per capita expenditure and growth in internet shoppers
4.2.5 Social media - a marketing channel for French online retailer rather than a sales channel
4.2.6 Highly regulated e-commerce market
5 Online Channel Dynamics
5.1 The Online Channel’s Share of Total Retail Sales
5.1.1 France online vs. offline channel forecasts
5.1.2 Online penetration: global and regional comparisons
5.2 Channel Dynamics
5.2.1 France retail channel dynamics - future performance
5.2.2 Channel group share development
5.2.3 Individual channel performance
5.3 Category Dynamics
5.3.1 Online vs. offline retail sales comparison by category group, 2014
5.3.2 Online retail market dynamics by category
5.3.3 Online retail sales share by category group
5.3.4 Online retail sales growth by individual category
5.3.5 Food and grocery categories: market size and forecasts
5.3.6 Electrical and Electronics categories: market size and forecasts
5.3.7 Music, video, and entertainment software categories: market size and forecasts
5.3.8 Apparel, accessories, luggage and leather goods categories: market size and forecasts
5.3.9 Books, News and Stationery categories: market Size and forecasts
5.3.10 Sports and Leisure equipment categories: market size and forecasts
5.3.11 Furniture and floor coverings categories: market size and forecasts
5.3.12 Home and Garden categories: market size and forecasts
5.3.13 Health and Beauty categories: market size and forecasts
6 Case Studies: Leading Online Retailers in France
6.1 Retailer 1: Rue du Commerce
6.1.1 Business description
6.1.2 Site experience
6.2 Retailer 2: 3Suisses.fr
6.2.1 Business description
6.2.2 Site experience
6.3 Retailer 3: Cdiscount.com
6.3.1 Business description
6.3.2 Site experience
6.4 Retailer 4: Pixmania.com
6.4.1 Business description
6.4.2 Site experience
6.5 Other Innovative Retailers in France
6.5.1 Darty launches in-home button to improve after sales service
6.5.2 Carrefour France
7 Appendix
7.1 Definitions
7.1.1 This report provides 2014 actual sales; while forecasts are provided for 2015 - 2019
7.2 Summary Methodology
7.2.1 Overview
7.2.2 The triangulated market sizing method
7.2.3 Industry surveys in the creation of retail market data
7.2.4 Quality control and standardized processes
7.3 About Conlumino
7.4 Disclaimer

List of Tables

Table 1: Online Retail Sales in France, 2014 and 2019
Table 2: France Online vs. Offline Retail Sales and Forecast (EUR billion), 2009-2019
Table 3: France Online vs. Offline Retail Sales and Forecast (US$ billion), 2009-2019
Table 4: France Online vs. Offline Retail Sales and Forecast (% Share), 2009-2019
Table 5: France Online Sales vs. Global Average, 2009, 2014 and 2019
Table 6: France Online Sales vs. Western Europe, 2009, 2014 and 2019
Table 7: France Overall Retail Segmentation (EUR billion) by Channel Group, 2009-2019
Table 8: France Channel Retail Sales and Forecast (EUR billion) by Channel Group, 2009-2019
Table 9: France Channel Retail Sales and Forecast (US$ billion) by Channel Group, 2009-2019
Table 10: France Channel Retail Sales and Forecast (% Share) by Channel Group, 2009-2019
Table 11: France Channel Retail Sales and Forecast (EUR billion) by Channel, 2009-2019
Table 12: France Channel Retail Sales and Forecast (US$ billion) by Channel, 2009-2019
Table 13: France Retail Sales Split (EUR million), Online vs. Offline, 2014
Table 14: France Retail Sales Split (US$ million), Online vs. Offline, 2014
Table 15: France Online Market Dynamics by Category Group, 2009-2019
Table 16: France Online Retail Sales and Forecast (EUR million) by Category Group, 2009-2019
Table 17: France Online Retail Sales and Forecast (US$ million) by Category Group, 2009-2019
Table 18: France Total and Online Retail Sales in Food and Grocery Categories (EUR million), 2009-2019
Table 19: France Total and Online Retail Sales in Food and Grocery Categories (US$ million), 2009-2019
Table 20: France Total and Online Retail Sales in Electrical and Electronics Categories (EUR million), 2009-2019
Table 21: France Total and Online Retail Sales in Electrical and Electronics Categories (US$ million), 2009-2019
Table 22: France Total and Online Retail Sales in Music, Video and Entertainment Categories (EUR million), 2009-2019
Table 23: France Total and Online Retail Sales in Music, Video and Entertainment Categories (US$ million), 2009-2019
Table 24: France Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (EUR million), 2009-2019
Table 25: France Total and Online Retail Sales in Apparel, Accessories, Luggage and Leather Categories (US$ million), 2009-2019
Table 26: France Total and Online Retail Sales in Books, News and Stationery Categories (EUR million), 2009-2019
Table 27: France Total and Online Retail Sales in Books, News and Stationery Categories (US$ million), 2009-2019
Table 28: France Total and Online Retail Sales in Sports and Leisure Equipment Categories (EUR million), 2009-2019
Table 29: France Total and Online Retail Sales in Sports and Leisure Equipment Categories (US$ million), 2009-2019
Table 30: France Total and Online Retail Sales in Furniture and Floor Coverings Categories (EUR million), 2009-2019
Table 31: France Total and Online Retail Sales in Furniture and Floor Coverings Categories (US$ million), 2009-2019
Table 32: France Total and Online Retail Sales in Home and Garden Products Categories (EUR million), 2009-2019
Table 33: France Total and Online Retail Sales in Home and Garden Products Categories (US$ million), 2009-2019
Table 34: France Total and Online Retail Sales in Cosmetics and toiletries Categories (EUR million), 2009-2019
Table 35: France Total and Online Retail Sales in Health & Beauty Categories (US$ million), 2009-2019
Table 36: France Exchange Rate EUR-US$ (Annual Average), 2009-2014
Table 37: France Exchange Rate EUR-US$ (Annual Average), 2015-2019 Forecasts
Table 38: Conlumino Retail Channel Definitions
Table 39: Conlumino Retail Category Definitions

List of Figures

Figure 1: Share of Online Retail Sales in Total Retail Sales, 2014 and 2019
Figure 2: Total Internet Users and Penetration (Millions, %), 2009-2014
Figure 3: Total Fixed Broadband Subscribers and Penetration (Millions, %), 2009-2014
Figure 4: Mobile phone Subscribers and Penetration (Millions, %), 2009-2014
Figure 5: M-commerce in France
Figure 6: Click and Collect Service in France, 2014
Figure 7: Regional Fixed Broadband Users and its Penetration, 2012 and 2017
Figure 8: Regional Mobile Broadband Users and its Penetration, 2012 and 2017
Figure 9: France Online and Offline Retail Sales and Forecast (EUR billion), 2009-2019
Figure 10: France Online Sales vs. Global Average (% of Total Retail)
Figure 11: France Online Sales vs. Western Europe Countries Average (% of Total Retail)
Figure 12: France Overall Retail Market Dynamics by Channel Group, 2009-2019
Figure 13: France Retail Sales and Forecast (EUR billion) by Channel Group, 2009-2019
Figure 14: France Retail Sales, Online vs. Offline, 2014
Figure 15: France Online Market Dynamics by Category Group, 2009-2019
Figure 16: France Online Retail Sales and Forecast (EUR million) by Category Group, 2009-2019
Figure 17: Rue du Commerce - Home Page
Figure 18: Rue du Commerce - Product Page
Figure 19: Rue du Commerce - Customer Review
Figure 20: Rue du Commerce - Mobile Apps
Figure 21: 3Suisses.fr: Well-Organized Home Page
Figure 22: 3Suisses.fr: Product Page
Figure 23: 3Suisses.fr: Customer Review
Figure 24: 3Suisses.fr: Mobile App
Figure 25: cdiscount.com: Well-Organized Home Page
Figure 26: cdiscount.com: Organization and Layout
Figure 27: cdiscount.com: Customer Review
Figure 28: cdiscount.com.com: Mobile App
Figure 29: Pixmania.com: Well-Organized Home Page
Figure 30: Pixmania.com: Organization and Layout
Figure 31: Pixmania.com: Online Tools
Figure 32: Pixmania.com: Loyalty Schemes
Figure 33: Pixmania.com: Customer Review
Figure 34: Pixmania.com: Delivery Options
Figure 35: Pixmania.com: Mobile App
Figure 36: Darty launches in-home button
Figure 37: Carrefour France Mon Panier Mobile App
Figure 38: The Triangulated Market Sizing Methodology

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