Laundry Care in Ecuador

 Published On: Jan, 2016 |    No of Pages: 25 |  Published By: Euromonitor | Format: PDF
Resolution 116, launched in December 2013 and relating to product quality by demanding importers provide quality certificates approved by the INEN (National Norms Institute in Spanish), continued affecting imported products negatively in 2015. This resolution determines that international companies should represent a 20% share of total advertisements, and the remaining share should be assigned to domestic players. Also, printed advertisements cannot be imported, which gives international firms...

Euromonitor International's Laundry Care in Ecuador market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

LAUNDRY CARE IN ECUADOR

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Table 2 Sales of Laundry Care by Category: Value 2010-2015
Table 3 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 4 Sales of Laundry Aids by Category: Value 2010-2015
Table 5 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 6 Sales of Laundry Detergents by Category: Value 2010-2015
Table 7 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 8 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 9 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 10 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 11 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 12 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 13 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 14 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 15 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Calbaq SA in Home Care (ecuador)
Strategic Direction
Key Facts
Summary 1 Calbaq SA: Key Facts
Summary 2 Calbaq SA: Operational Indicators
Competitive Positioning
Summary 3 Calbaq SA: Competitive Position 2015
Industrias Ales Ca in Home Care (ecuador)
Strategic Direction
Key Facts
Summary 4 Industrias Ales CA: Key Facts
Summary 5 Industrias Ales CA: Operational Indicators
Competitive Positioning
Summary 6 Industrias Ales CA: Competitive Position 2015
La Fabril SA in Home Care (ecuador)
Strategic Direction
Key Facts
Summary 7 La Fabril SA: Key Facts
Summary 8 La Fabril SA: Operational Indicators
Competitive Positioning
Summary 9 La Fabril SA: Competitive Position 2015
Executive Summary
Home Care Records Moderate Growth As the Economy Improves
Manual of Better Business for Supermarkets Promotes Small Businesses
International Manufacturers Continue To Lead Home Care
Modern Distribution Channels Lead Sales in Most Categories
Home Care To Continue Growing in the Forecast Period
Key Trends and Developments
Multi-purpose Products That Allow Consumers To Save Money Are Key To Sales in Home Care
An Increase in the Offering of More-practical and Efficient Products With Cheaper Packaging Is Expected
Multinational Companies Continue To Lead Home Care in Ecuador
Market Indicators
Table 16 Households 2010-2015
Market Data
Table 17 Sales of Home Care by Category: Value 2010-2015
Table 18 Sales of Home Care by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of Home Care: % Value 2011-2015
Table 20 LBN Brand Shares of Home Care: % Value 2012-2015
Table 21 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 22 Distribution of Home Care by Format: % Value 2010-2015
Table 23 Distribution of Home Care by Format and Category: % Value 2015
Table 24 Forecast Sales of Home Care by Category: Value 2015-2020
Table 25 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 10 Research Sources

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