Polishes in Kenya

 Published On: Apr, 2017 |    No of Pages: 13 |  Published By: Euromonitor | Format: PDF
Increasing urbanisation and a rise in white-collar jobs boosted sales of polishes in 2016, particularly shoe polish, as workers had to maintain a good personal appearance. Moreover, given the extremely high unemployment rate in the country, this category has scope for further expansion.

Polishes in Kenya market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Floor Polish, Furniture Polish, Metal Polish, Shoe Polish.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Polishes market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

POLISHES IN KENYA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Polishes by Category: Value 2011-2016
Table 2 Sales of Polishes by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Polishes: % Value 2012-2016
Table 4 LBN Brand Shares of Polishes: % Value 2013-2016
Table 5 Forecast Sales of Polishes by Category: Value 2016-2021
Table 6 Forecast Sales of Polishes by Category: % Value Growth 2016-2021
Executive Summary
Mixed Economic Fortunes Dent Consumer Spending on Home Care
Lack of Developed Hygiene Facilities and Infrastructure Hinder Growth of Some Home Care Categories
Multinationals and Locals Compete for Share in the Kenyan Home Care Market
Supermarkets Retains Its Popularity for Home Care Sales
Growth Expected To Continue Thanks To Rising Disposable Incomes
Market Indicators
Table 7 Households 2011-2016
Market Data
Table 8 Sales of Home Care by Category: Value 2011-2016
Table 9 Sales of Home Care by Category: % Value Growth 2011-2016
Table 10 NBO Company Shares of Home Care: % Value 2012-2016
Table 11 LBN Brand Shares of Home Care: % Value 2013-2016
Table 12 Distribution of Home Care by Format: % Value 2011-2016
Table 13 Distribution of Home Care by Format and Category: % Value 2016
Table 14 Forecast Sales of Home Care by Category: Value 2016-2021
Table 15 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 1 Research Sources

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