Writing Instruments in Sweden

 Published On: Jul, 2016 |    No of Pages: 20 |  Published By: Euromonitor | Format: PDF
Writing instruments is a saturated category and continues to receive tough competition from the increasing rates of digitalisation in Sweden. Smart phones, tablets and ultrabooks are making traditional writing instruments obsolete, particularly so among the younger generations. Furthermore, Sweden is among the world leaders when it comes to using computers during formal education and in many schools, students are given their own computers for the year. It is however not only the younger generati...

Euromonitor International's Writing Instrumentsin Sweden report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
WRITING INSTRUMENTS IN SWEDEN
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2011-2016
Table 2 Sales of Writing Instruments by Category: Value 2011-2016
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2011-2016
Table 4 Sales of Writing Instruments by Category: % Value Growth 2011-2016
Table 5 Sales of Colouring by Type: % Value 2011-2016
Table 6 Sales of Markers and Highlighters by Type: % Value 2011-2016
Table 7 Sales of Roller Ball Pens by Type: % Value 2011-2016
Table 8 NBO Company Shares of Writing Instruments: % Value 2011-2015
Table 9 LBN Brand Shares of Writing Instruments: % Value 2012-2015
Table 10 Distribution of Writing Instruments by Format: % Value 2011-2016
Table 11 Forecast Sales of Writing Instruments by Category: Volume 2016-2021
Table 12 Forecast Sales of Writing Instruments by Category: Value 2016-2021
Table 13 Forecast Sales of Writing Instruments by Category: % Volume Growth 2016-2021
Table 14 Forecast Sales of Writing Instruments by Category: % Value Growth 2016-2021
Ballograf Ab in Personal Accessories (sweden)
Strategic Direction
Key Facts
Summary 1 Ballograf AB: Key Facts
Summary 2 Ballograf AB: Operational Indicators
Competitive Positioning
Summary 3 Ballograf AB: Competitive Position 2015
Executive Summary
Growing Economic Confidence and A Solid Outlook Aids Growth in Personal Accessories
Momentum in Watches Continues on the Back of Its Renaissance
Personal Accessories Is Largely Fragmented Where Local Companies Feature Prominently
Jewellery and Watch Specialist Retailers Dominate Channel Sales
Personal Accessories Is Predicted To See Value Growth Over the Forecast Period
Key Trends and Developments
Companies Increasingly Move Outside Their Main Offers and Diversify Their Product Portfolios
Personal Accessories Driven by Customisation, Minimalistic and Elegant Designs
Specialist Retailers Remain As Leading Sales Channel for Personal Accessories
Market Data
Table 15 Sales of Personal Accessories by Category: Volume 2011-2016
Table 16 Sales of Personal Accessories by Category: Value 2011-2016
Table 17 Sales of Personal Accessories by Category: % Volume Growth 2011-2016
Table 18 Sales of Personal Accessories by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Personal Accessories: % Value 2011-2015
Table 20 LBN Brand Shares of Personal Accessories: % Value 2012-2015
Table 21 Distribution of Personal Accessories by Format: % Value 2011-2016
Table 22 Forecast Sales of Personal Accessories by Category: Volume 2016-2021
Table 23 Forecast Sales of Personal Accessories by Category: Value 2016-2021
Table 24 Forecast Sales of Personal Accessories by Category: % Volume Growth 2016-2021
Table 25 Forecast Sales of Personal Accessories by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 4 Research Sources
If the above report does not have the information suitable for your business, we can provide custom research that can be lucrative for your business or enhance your profession.