Direct Selling in Greece

 Published On: Dec, 2016 |    No of Pages: 63 |  Published By: Euromonitor | Format: PDF
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The turbulent state of the Greek economy continued to hinder spending through the direct selling channel in 2016. The channel has historically been linked to offer-based marketing, yet its limited product range (as very few companies operate in this channel in Greece) and its non-store character (which demands greater involvement as consumers have to pre-decide they want to buy something from this channel and organise a meeting with a direct sales person) increasingly hindered demand. Spontaneou...

Direct Selling in Greece report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Healthcare Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Direct Selling market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

DIRECT SELLING IN GREECE

Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 1 Direct Selling by Category: Value 2011-2016
Table 2 Direct Selling by Category: % Value Growth 2011-2016
Table 3 Direct Selling GBO Company Shares: % Value 2012-2016
Table 4 Direct Selling GBN Brand Shares: % Value 2013-2016
Table 5 Direct Selling Forecasts by Category: Value 2016-2021
Table 6 Direct Selling Forecasts by Category: % Value Growth 2016-2021
Executive Summary
Greek Retailing Records A Decline in Sales in 2016
Consolidation Characterises Greek Retailing
Grocery Retailers Perform Better Than Non-grocery Outlets
Online Retailing Continues To Win Ground Against Store-based Outlets, While Chained Retailers Outperform Independent Players
Socio-political Environment and Financial Volatility Threaten Future Growth
Key Trends and Developments
Economic Volatility Characterises 2016 and Influences Consumer Spending
Card Payments Gain Ground Against Payments With Cash
Non-store Retailing Records Growth in Greece
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2016
Physical Retail Landscape
Cash and Carry
Table 7 Cash and Carry Value Sales: 2010-2015
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2011-2016
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2011-2016
Table 10 Sales in Store-based Retailing by Channel: Value 2011-2016
Table 11 Store-based Retailing Outlets by Channel: Units 2011-2016
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2011-2016
Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2011-2016
Table 14 Sales in Non-Store Retailing by Channel: Value 2011-2016
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2011-2016
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2011-2016
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2011-2016
Table 18 Non-Grocery Specialists Outlets by Channel: Units 2011-2016
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2011-2016
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2011-2016
Table 21 Retailing GBO Company Shares: % Value 2012-2016
Table 22 Retailing GBN Brand Shares: % Value 2013-2016
Table 23 Store-based Retailing GBO Company Shares: % Value 2012-2016
Table 24 Store-based Retailing GBN Brand Shares: % Value 2013-2016
Table 25 Store-based Retailing LBN Brand Shares: Outlets 2013-2016
Table 26 Non-Store Retailing GBO Company Shares: % Value 2012-2016
Table 27 Non-Store Retailing GBN Brand Shares: % Value 2013-2016
Table 28 Non-Grocery Specialists GBO Company Shares: % Value 2012-2016
Table 29 Non-Grocery Specialists GBN Brand Shares: % Value 2013-2016
Table 30 Non-Grocery Specialists LBN Brand Shares: Outlets 2013-2016
Table 31 Non-Grocery Specialists LBN Brand Shares: Selling Space 2013-2016
Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 34 Forecast Sales in Store-based Retailing by Channel: Value 2016-2021
Table 35 Forecast Store-based Retailing Outlets by Channel: Units 2016-2021
Table 36 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2016-2021
Table 41 Forecast Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 42 Forecast Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 43 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 44 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Definitions
Sources
Summary 2 Research Sources
Executive Summary
Greek Retailing Records A Decline in Sales in 2016
Consolidation Characterises Greek Retailing
Grocery Retailers Perform Better Than Non-grocery Outlets
Online Retailing Continues To Win Ground Against Store-based Outlets, While Chained Retailers Outperform Independent Players
Socio-political Environment and Financial Volatility Threaten Future Growth
Key Trends and Developments
Economic Volatility Characterises 2016 and Influences Consumer Spending
Card Payments Gain Ground Against Payments With Cash
Non-store Retailing Records Growth in Greece
Operating Environment
Informal Retailing
Opening Hours
Summary 3 Standard Opening Hours by Channel Type 2016
Physical Retail Landscape
Cash and Carry
Table 45 Cash and Carry Value Sales: 2010-2015
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 46 Sales in Retailing by Store-based vs Non-Store: Value 2011-2016
Table 47 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2011-2016
Table 48 Sales in Store-based Retailing by Channel: Value 2011-2016
Table 49 Store-based Retailing Outlets by Channel: Units 2011-2016
Table 50 Sales in Store-based Retailing by Channel: % Value Growth 2011-2016
Table 51 Store-based Retailing Outlets by Channel: % Unit Growth 2011-2016
Table 52 Sales in Non-Store Retailing by Channel: Value 2011-2016
Table 53 Sales in Non-Store Retailing by Channel: % Value Growth 2011-2016
Table 54 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2011-2016
Table 55 Sales in Non-Grocery Specialists by Channel: Value 2011-2016
Table 56 Non-Grocery Specialists Outlets by Channel: Units 2011-2016
Table 57 Sales in Non-Grocery Specialists by Channel: % Value Growth 2011-2016
Table 58 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2011-2016
Table 59 Retailing GBO Company Shares: % Value 2012-2016
Table 60 Retailing GBN Brand Shares: % Value 2013-2016
Table 61 Store-based Retailing GBO Company Shares: % Value 2012-2016
Table 62 Store-based Retailing GBN Brand Shares: % Value 2013-2016
Table 63 Store-based Retailing LBN Brand Shares: Outlets 2013-2016
Table 64 Non-Store Retailing GBO Company Shares: % Value 2012-2016
Table 65 Non-Store Retailing GBN Brand Shares: % Value 2013-2016
Table 66 Non-Grocery Specialists GBO Company Shares: % Value 2012-2016
Table 67 Non-Grocery Specialists GBN Brand Shares: % Value 2013-2016
Table 68 Non-Grocery Specialists LBN Brand Shares: Outlets 2013-2016
Table 69 Non-Grocery Specialists LBN Brand Shares: Selling Space 2013-2016
Table 70 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 71 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 72 Forecast Sales in Store-based Retailing by Channel: Value 2016-2021
Table 73 Forecast Store-based Retailing Outlets by Channel: Units 2016-2021
Table 74 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 75 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 76 Forecast Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 77 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 78 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2016-2021
Table 79 Forecast Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 80 Forecast Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 81 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 82 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Definitions
Sources
Summary 4 Research Sources

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