Direct Selling in Turkey

 Published On: Mar, 2018 |    No of Pages: 44 |  Published By: Euromonitor | Format: PDF
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In Turkey the main consumer base for direct selling remained housewives – the majority of unemployed women in the country. Also, the large number of unemployed women remained a source of new direct selling representatives for players in the channel. The recruitment procedure of direct sellers also fits well with the flexible employment encouraged by the Ministry of Family and Social Policies to increase women’s employment. Consequently direct selling continued to benefit not only from strong pot...

Direct Selling in Turkey report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers.   There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Healthcare Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Direct Selling market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Prospects
Large Number of Housewives Continues To Offer Growth Potential
Stronger Implementation of Regulatory Framework Positively Affects Legal Direct Sellers
Social Aspect of Direct Selling Benefits the Channel
Competitive Landscape
Channel Set To Remain Fragmented and Dominated by International Companies
Channel Data
Table 1 Direct Selling by Category: Value 2012-2017
Table 2 Direct Selling by Category: % Value Growth 2012-2017
Table 3 Direct Selling GBO Company Shares: % Value 2013-2017
Table 4 Direct Selling GBN Brand Shares: % Value 2014-2017
Table 5 Direct Selling Forecasts by Category: Value 2017-2022
Table 6 Direct Selling Forecasts by Category: % Value Growth 2017-2022
Executive Summary
Retailing Continues To Register Dynamic Performance
Internet Retailing Continues To Outperform Store-based Retailing
Increasing Operating Costs and Financial Hurdles Lead To Increasing Company Level Focus on Sustainability
Macroeconomic Deterioration and Changing Consumer Preferences Lead To Differing Outlet Formats for Different Channels
Retailing Set To Register Positive Performance
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2017
Physical Retail Landscape
Cash and Carry
Table 7 Cash and Carry Sales: Value 2012-2017
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 10 Sales in Store-based Retailing by Channel: Value 2012-2017
Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
Table 12 Store-based Retailing Outlets by Channel: Units 2012-2017
Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 14 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 16 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 17 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 18 Sales in Grocery Retailers by Channel: Value 2012-2017
Table 19 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 20 Grocery Retailers Outlets by Channel: Units 2012-2017
Table 21 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 22 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 23 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 24 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 25 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 26 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 27 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 28 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 29 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 30 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 31 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 32 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 33 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 34 Retailing GBO Company Shares: % Value 2013-2017
Table 35 Retailing GBN Brand Shares: % Value 2014-2017
Table 36 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 37 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 38 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 39 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 40 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 41 Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 42 Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 43 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 44 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 45 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 46 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 47 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 48 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 49 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 50 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 51 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 52 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 53 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 54 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 55 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
Table 56 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
Table 57 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
Table 58 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 59 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 60 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Table 61 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 62 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 63 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
Table 64 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 65 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
Table 66 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 67 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 68 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 69 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 70 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 71 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 72 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Table 73 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 74 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 75 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 76 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 77 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 78 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022
Definitions
Sources
Summary 2 Research Sources
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