Internet Retailing in Turkey

 Published On: Dec, 2016 |    No of Pages: 50 |  Published By: Euromonitor | Format: PDF
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In 2016 internet retailing continued to benefit from the increasing consumer preference for and awareness of online shopping, as a result of the rising penetration of high-speed internet. The number of internet users continues to increase, with 58 million people having internet subscriptions in 2016. In addition, the strong exchange rate value depreciation of the Turkish lira against foreign currencies forced leading store-based companies to invest more in their online operations. Increasing ren...

Internet Retailing in Turkey report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear through Internet Retailing, Beauty and Personal Care Internet Retailing, Consumer Appliances Internet Retailing, Consumer Electronics Internet Retailing, Consumer Health Internet Retailing, Food and Drink Internet Retailing, Home Care Internet Retailing, Home Improvement and Gardening Internet Retailing, Homewares and Home Furnishings Internet Retailing, Media Products Internet Retailing, Other Internet Retailing, Personal Accessories and Eyewear through Internet Retailing, Pet Care Internet Retailing, Traditional Toys and Games Internet Retailing, Video Games Hardware Internet Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Internet Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

INTERNET RETAILING IN TURKEY

Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 1 Internet Retailing by Category: Value 2011-2016
Table 2 Internet Retailing by Category: % Value Growth 2011-2016
Table 3 Internet Retailing GBO Company Shares: % Value 2012-2016
Table 4 Internet Retailing GBN Brand Shares: % Value 2013-2016
Table 5 Internet Retailing Forecasts by Category: Value 2016-2021
Table 6 Internet Retailing Forecasts by Category: % Value Growth 2016-2021
Boyner Buyuk Magazacilik As in Retailing (turkey)
Strategic Direction
Company Background
Digital Strategy
Summary 1 Boyner Buyuk Magazacilik AS: Share of Sales Generated by Internet Retailing 2014-2016
Competitive Positioning
Summary 2 Boyner Buyuk Magazacilik AS: Competitive Position 2016
D-market Elektronik Hizmetler As in Retailing (turkey)
Strategic Direction
Company Background
Digital Strategy
Summary 3 D-Market Elektronik Hizmetler AS: Share of Sales Generated by Internet Retailing 2014-2016
Competitive Positioning
Summary 4 D-Market Elektronik Hizmetler AS: Competitive Position 2016
Dogus Grubu in Retailing (turkey)
Strategic Direction
Company Background
Digital Strategy
Summary 5 Dogus Grubu: Share of Sales Generated by Internet Retailing 2014-2016
Competitive Positioning
Summary 6 Dogus Grubu: Competitive Position 2016
Koton Magazacilik Tekstil San Ve Tic As in Retailing (turkey)
Strategic Direction
Company Background
Digital Strategy
Summary 7 Koton Magazacilik Tekstil San ve Tic AS: Share of Sales Generated by Internet Retailing 2014-2016
Competitive Positioning
Summary 8 Koton Magazacilik Tekstil San ve Tic AS: Competitive Position 2016
Lc Waikiki Magazacilik Hizmetleri Tic As in Retailing (turkey)
Strategic Direction
Company Background
Digital Strategy
Summary 9 LC Waikiki Magazacilik Hizmetleri Tic AS: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
Competitive Positioning
Summary 10 LC Waikiki Magazacilik Hizmetleri Tic AS: Competitive Position 2016
Migros Tic As in Retailing (turkey)
Strategic Direction
Company Background
Digital Strategy
Summary 11 Migros Tic AS: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
Summary 12 Migros Tic AS: Private Label Portfolio
Competitive Positioning
Summary 13 Migros Tic As: Competitive Position 2016
Teknosa Ic Ve Dis Ticaret As in Retailing (turkey)
Strategic Direction
Company Background
Digital Strategy
Summary 14 Teknosa Ic ve Dis Ticaret AS: Share of Sales Generated by Internet Retailing 2014-2016
Private Label
Summary 15 Teknosa Ic ve Dis Ticaret AS: Private Label Portfolio
Competitive Positioning
Summary 16 Teknosa Ic ve Dis Ticaret AS: Competitive Position 2016
Executive Summary
Retailing Continues To Record A Healthy Performance
Increasing Political Uncertainty and Macroeconomic Deterioration Lead To A Stagnant Growth Rate
Non-grocery Retailers Register A Weaker Performance Than Grocery Retailers
the Competitive Landscape in Retailing Remains Fragmented
Retailing Is Set To Record A Healthy Performance Over the Forecast Period
Key Trends and Developments
Economic Outlook: Macroeconomic Deterioration and Political Uncertainty Hamper Growth in Retailing
Internet Retailing Continues To Outpace Store-based Retailing Due To Increasing Company Investment in the Former
Foreign Retailers Withdraw From Turkey
Operating Environment
Informal Retailing
Opening Hours
Summary 17 Standard Opening Hours by Channel Type 2016
Physical Retail Landscape
Cash and Carry
Summary 18 Cash and Carry: Value Sales 2011-2016
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 7 Sales in Retailing by Store-based vs Non-Store: Value 2011-2016
Table 8 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2011-2016
Table 9 Sales in Store-based Retailing by Channel: Value 2011-2016
Table 10 Store-based Retailing Outlets by Channel: Units 2011-2016
Table 11 Sales in Store-based Retailing by Channel: % Value Growth 2011-2016
Table 12 Store-based Retailing Outlets by Channel: % Unit Growth 2011-2016
Table 13 Sales in Non-Store Retailing by Channel: Value 2011-2016
Table 14 Sales in Non-Store Retailing by Channel: % Value Growth 2011-2016
Table 15 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2011-2016
Table 16 Sales in Non-Grocery Specialists by Channel: Value 2011-2016
Table 17 Non-Grocery Specialists Outlets by Channel: Units 2011-2016
Table 18 Sales in Non-Grocery Specialists by Channel: % Value Growth 2011-2016
Table 19 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2011-2016
Table 20 Retailing GBO Company Shares: % Value 2012-2016
Table 21 Retailing GBN Brand Shares: % Value 2013-2016
Table 22 Store-based Retailing GBO Company Shares: % Value 2012-2016
Table 23 Store-based Retailing GBN Brand Shares: % Value 2013-2016
Table 24 Store-based Retailing LBN Brand Shares: Outlets 2013-2016
Table 25 Non-Store Retailing GBO Company Shares: % Value 2012-2016
Table 26 Non-Store Retailing GBN Brand Shares: % Value 2013-2016
Table 27 Non-Grocery Specialists GBO Company Shares: % Value 2012-2016
Table 28 Non-Grocery Specialists GBN Brand Shares: % Value 2013-2016
Table 29 Non-Grocery Specialists LBN Brand Shares: Outlets 2013-2016
Table 30 Non-Grocery Specialists LBN Brand Shares: Selling Space 2013-2016
Table 31 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 33 Forecast Sales in Store-based Retailing by Channel: Value 2016-2021
Table 34 Forecast Store-based Retailing Outlets by Channel: Units 2016-2021
Table 35 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 36 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 37 Forecast Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 38 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 39 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2016-2021
Table 40 Forecast Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 41 Forecast Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 42 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 43 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Definitions
Sources
Summary 19 Research Sources

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