Air Care in Singapore

 Published On: Jan, 2016 |    No of Pages: 16 |  Published By: Euromonitor | Format: PDF
Despite the transitory haze that affected Singaporeans in September 2015, the air care category did not perform as expected in the year even though the transitory haze brough a relatively foul smell. Consumers are resorting to air conditioning to keep out bad smells. Furthermore, consumers perceive smell to be a good indicator of pollution, and that masking the smell would do more harm to the body as it would mean fewer preventive measures are being taken. Consumers would rather tolerate the...

Euromonitor International's Air Care in Singapore market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

AIR CARE IN SINGAPORE

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2010-2015
Table 2 Sales of Air Care by Category: % Value Growth 2010-2015
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2010-2015
Table 4 Sales of Air Care by Fragrance: Value Ranking 2010-2015
Table 5 NBO Company Shares of Air Care: % Value 2011-2015
Table 6 LBN Brand Shares of Air Care: % Value 2012-2015
Table 7 Forecast Sales of Air Care by Category: Value 2015-2020
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2015-2020
Procter & Gamble (s) Pte Ltd in Home Care (singapore)
Strategic Direction
Key Facts
Summary 1 Procter & Gamble (S) Pte Ltd: Key Facts
Competitive Positioning
Summary 2 Procter & Gamble (S) Pte Ltd: Competitive Position 2015
Executive Summary
Sales Growth Declines in the Home Care Market
Private Label Presence Increases
Brand Consolidation Acts As A Solution To Intensified Competition
the Supermarkets Channel Achieves A Larger Value Share Within Retail Distribution
Home Care Sales Are Forecast To Grow at A Small But Stable Rate
Key Trends and Developments
Online Retailing Shapes Marketing Campaigns
Multi-purpose Products Or Products With Added Benefits Gain in Popularity
Increased-concentration Products Saturate the Market
Market Indicators
Table 9 Households 2010-2015
Market Data
Table 10 Sales of Home Care by Category: Value 2010-2015
Table 11 Sales of Home Care by Category: % Value Growth 2010-2015
Table 12 NBO Company Shares of Home Care: % Value 2011-2015
Table 13 LBN Brand Shares of Home Care: % Value 2012-2015
Table 14 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 15 Distribution of Home Care by Format: % Value 2010-2015
Table 16 Distribution of Home Care by Format and Category: % Value 2015
Table 17 Forecast Sales of Home Care by Category: Value 2015-2020
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 3 Research Sources

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