Direct Selling in Romania

 Published On: Jan, 2017 |    No of Pages: 36 |  Published By: Euromonitor | Format: PDF
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The evolution of direct selling in 2016, but also during the review period, was the result of the intense activity of Avon and Oriflame, which are perceived by consumers as synonymous with direct selling, and which together accounted for a 63% value share in 2016. These two companies have been the drivers of growth in the channel since their establishment in Romania. The image of these companies remains excellent amongst consumers, but the competition from store-based players such as health and

Direct Selling in Romania report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Healthcare Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Direct Selling market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

DIRECT SELLING IN ROMANIA

Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 1 Direct Selling by Category: Value 2011-2016
Table 2 Direct Selling by Category: % Value Growth 2011-2016
Table 3 Direct Selling GBO Company Shares: % Value 2012-2016
Table 4 Direct Selling GBN Brand Shares: % Value 2013-2016
Table 5 Direct Selling Forecasts by Category: Value 2016-2021
Table 6 Direct Selling Forecasts by Category: % Value Growth 2016-2021
Executive Summary
Retailing Records Double-digit Value Growth in 2016
Reduction of Vat in 2016 Stimulates Consumption
Grocery Retailers Sees A Dynamic Performance in 2016
Modern Grocery Retailers Control Retailing in 2016
Retailing Is Set To Continue To Grow Over the Forecast Period
Key Trends and Developments
Romanian Economy Increases at A High Rate
Omnichannel Strategies Drive Online Sales
High Price-sensitivity Remains A Significant Consumption Driver
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2016
Physical Retail Landscape
Cash and Carry
Table 7 Cash and Carry Sales: Value 2011-2016
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2011-2016
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2011-2016
Table 10 Sales in Store-based Retailing by Channel: Value 2011-2016
Table 11 Store-based Retailing Outlets by Channel: Units 2011-2016
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2011-2016
Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2011-2016
Table 14 Sales in Non-Store Retailing by Channel: Value 2011-2016
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2011-2016
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2011-2016
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2011-2016
Table 18 Non-Grocery Specialists Outlets by Channel: Units 2011-2016
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2011-2016
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2011-2016
Table 21 Retailing GBO Company Shares: % Value 2012-2016
Table 22 Retailing GBN Brand Shares: % Value 2013-2016
Table 23 Store-based Retailing GBO Company Shares: % Value 2012-2016
Table 24 Store-based Retailing GBN Brand Shares: % Value 2013-2016
Table 25 Store-based Retailing LBN Brand Shares: Outlets 2013-2016
Table 26 Non-Store Retailing GBO Company Shares: % Value 2012-2016
Table 27 Non-Store Retailing GBN Brand Shares: % Value 2013-2016
Table 28 Non-Grocery Specialists GBO Company Shares: % Value 2012-2016
Table 29 Non-Grocery Specialists GBN Brand Shares: % Value 2013-2016
Table 30 Non-Grocery Specialists LBN Brand Shares: Outlets 2013-2016
Table 31 Non-Grocery Specialists LBN Brand Shares: Selling Space 2013-2016
Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2016-2021
Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2016-2021
Table 34 Forecast Sales in Store-based Retailing by Channel: Value 2016-2021
Table 35 Forecast Store-based Retailing Outlets by Channel: Units 2016-2021
Table 36 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2016-2021
Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2016-2021
Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2016-2021
Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2016-2021
Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2016-2021
Table 41 Forecast Sales in Non-Grocery Specialists by Channel: Value 2016-2021
Table 42 Forecast Non-Grocery Specialists Outlets by Channel: Units 2016-2021
Table 43 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2016-2021
Table 44 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2016-2021
Definitions
Sources
Summary 2 Research Sources

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