Surface Care in Hong Kong, China

 Published On: Jan, 2016 |    No of Pages: 26 |  Published By: Euromonitor | Format: PDF
Surface care recorded current retail value growth of 3% to reach HK$306 million in 2015. Hectic lifestyles led consumers to turn to products that offer greater convenience and functionality.

Euromonitor International's Surface Care in Hong Kong, China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SURFACE CARE IN HONG KONG, CHINA

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 NBO Company Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2011-2015
Table 8 LBN Brand Shares of Home Care Wipes and Floor Cleaning Systems: % Value 2012-2015
Table 9 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 10 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Kao (hong Kong) Ltd in Home Care (hong Kong, China)
Strategic Direction
Key Facts
Summary 1 Kao (Hong Kong) Ltd: Key Facts
Competitive Positioning
Summary 2 Kao (Hong Kong) Ltd: Competitive Position 2015
Lam Soon (hong Kong) Ltd in Home Care (hong Kong, China)
Strategic Direction
Key Facts
Summary 3 Lam Soon (Hong Kong) Ltd: Key Facts
Summary 4 Lam Soon (Hong Kong) Ltd: Operational Indicators
Competitive Positioning
Summary 5 Lam Soon (Hong Kong) Ltd: Competitive Position 2015
SC Johnson (hk) Ltd in Home Care (hong Kong, China)
Strategic Direction
Key Facts
Summary 6 SC Johnson (HK) Ltd: Key Facts
Competitive Positioning
Summary 7 SC Johnson (HK) Ltd: Competitive Position 2015
Swipe (hk) Ltd in Home Care (hong Kong, China)
Strategic Direction
Key Facts
Summary 8 Swipe (HK) Ltd: Key Facts
Competitive Positioning
Summary 9 Swipe (HK) Ltd: Competitive Position 2015
Yick Fung Hong Cosmetic & Detergent Co Ltd in Home Care (hong Kong, China)
Strategic Direction
Key Facts
Summary 10 Yick Fung Hong Cosmetic & Detergent Co Ltd: Key Facts
Competitive Positioning
Summary 11 Yick Fung Hong Cosmetic & Detergent Co Ltd: Competitive Position 2015
Executive Summary
Home Care Witnesses Positive Current Value Growth in 2015
Consumers Demand Premium, Added-value Products
International Brands Dominant
Slow But Steady Progress for Online Retailing Channels
Sustained Growth Is Expected Over the Forecast Period
Key Trends and Developments
Ingredient Disclosure Becomes A Possibility
Green Products Remain Niche
Internet Retailing Makes Slow But Steady Progress
Market Indicators
Table 11 Households 2010-2015
Market Data
Table 12 Sales of Home Care by Category: Value 2010-2015
Table 13 Sales of Home Care by Category: % Value Growth 2010-2015
Table 14 NBO Company Shares of Home Care: % Value 2011-2015
Table 15 LBN Brand Shares of Home Care: % Value 2012-2015
Table 16 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 17 Distribution of Home Care by Format: % Value 2010-2015
Table 18 Distribution of Home Care by Format and Category: % Value 2015
Table 19 Forecast Sales of Home Care by Category: Value 2015-2020
Table 20 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 12 Research Sources

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