Wound Care in Bulgaria

 Published On: Oct, 2017 |    No of Pages: 16 |  Published By: Euromonitor | Format: PDF
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Despite wound care being a very mature and traditional category, it remains extremely dynamic and continues to grow in value terms. Companies like Laboratories URGO SAS, Beiersdorf AG and Paul Hartmann AG are constantly innovating with the format and features of their products to stimulate consumer interest in the category. As a result, wound care is increasingly expanding into the premium segment, where experience and narrow application is prevailing over the direct utility of the product. The...

Wound Care in Bulgaria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage:
market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
Headlines
Prospects
Premiumisation Trend Stimulates Sustainable Value Growth Despite High Level of Maturity
Innovation Key in Wound Care
Busy Lifestyles and Outdoor Activities Foster Demand in the Long Term
Competitive Landscape
Local Leader Medica Ad Maintains Its Stable Growth
Multinational Brand Owners Develop Paediatric Wound Care
Unit Prices Being Driven by Premiumisation and Individualisation
Category Data
Table 1 Sales of Wound Care by Category: Value 2012-2017
Table 2 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Wound Care: % Value 2013-2017
Table 4 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 5 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
Executive Summary
"healthy Year" for Consumer Health
Public Health Challenges Posed by Environmental and Socio Demographic Factors Support Lasting Demand for Preventive Medication
Consumer Health Remains Concentrated in A Few Urban Centres
Pharmacy Consolidation Continues
Gearing Up for Smart Growth
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 8 Life Expectancy at Birth 2012-2017
Market Data
Table 9 Sales of Consumer Health by Category: Value 2012-2017
Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 13 Distribution of Consumer Health by Format: % Value 2012-2017
Table 14 Distribution of Consumer Health by Format and Category: % Value 2017
Table 15 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources
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