Air Care in Finland

 Published On: Jan, 2017 |    No of Pages: 22 |  Published By: Euromonitor | Format: PDF
Air care is a relatively small category in Finland. Although it is immature, the potential for growth is limited by cultural reasons. Finnish households tend to prefer plain and simple home decor; therefore, fragrance as decoration remains an alien concept for many consumers. This, together with the ailing Finnish economy, hampered retail value sales in 2015. However, in 2016, air care showed signs of recovery and consumers were more willing to spend money on convenience products. Furthermore, e

Air Care in Finland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

AIR CARE IN FINLAND

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2011-2016
Table 2 Sales of Air Care by Category: % Value Growth 2011-2016
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
Table 4 Sales of Air Care by Fragrance: Value Ranking 2011-2016
Table 5 NBO Company Shares of Air Care: % Value 2012-2016
Table 6 LBN Brand Shares of Air Care: % Value 2013-2016
Table 7 Forecast Sales of Air Care by Category: Value 2016-2021
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Kesko Oyj in Home Care (finland)
Strategic Direction
Key Facts
Summary 1 Kesko Oyj: Key Facts
Summary 2 Kesko Oyj: Operational Indicators
Competitive Positioning
Summary 3 Kesko Oyj: Competitive Position 2016
Transmeri Oy Ab in Home Care (finland)
Strategic Direction
Key Facts
Summary 4 Transmeri Oy Ab: Key Facts
Summary 5 Transmeri Oy Ab: Operational Indicators
Competitive Positioning
Summary 6 Transmeri Oy Ab: Competitive Position 2016
Executive Summary
Finnish Economy Shows Signs of Recovery
Value for Money Deals Continue To Appeal
Consumers Go for Functional, Non-allergenic and "green" Products
Domestic Retailers Intensify the Competition in Home Care
Online Shopping Grows in Popularity
Gloomy Economic Outlook and Price Competition To Hamper Retail Value Sales
Key Trends and Developments
Home Care Stagnates Despite Signs of Economic Recovery
Domestic Companies Perform Well in 2016
Safe and "green" Ingredients Respond To Consumers' Concerns
Market Indicators
Table 9 Households 2011-2016
Market Data
Table 10 Sales of Home Care by Category: Value 2011-2016
Table 11 Sales of Home Care by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Home Care: % Value 2012-2016
Table 13 LBN Brand Shares of Home Care: % Value 2013-2016
Table 14 Distribution of Home Care by Format: % Value 2011-2016
Table 15 Distribution of Home Care by Format and Category: % Value 2016
Table 16 Forecast Sales of Home Care by Category: Value 2016-2021
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 7 Research Sources

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