Bleach in Finland

 Published On: Jan, 2016 |    No of Pages: 23 |  Published By: Euromonitor | Format: PDF
Although value sales increased in bleach in 2015 due to slightly higher unit prices, the category continued to see its volume sales decline. Fewer consumers purchased bleach due to it being seen as harmful to both the environment and consumer health. According to a new study conducted in Finland, Spain and the Netherlands, published in Occupational and Environmental Medicine in April 2015, using bleach at home reduces children's immunity and increases the risk of infection. The results made...

Euromonitor International's Bleach in Finland market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bleach market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

BLEACH IN FINLAND

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2010-2015
Table 2 Sales of Bleach: % Value Growth 2010-2015
Table 3 NBO Company Shares of Bleach: % Value 2011-2015
Table 4 LBN Brand Shares of Bleach: % Value 2012-2015
Table 5 Forecast Sales of Bleach: Value 2015-2020
Table 6 Forecast Sales of Bleach: % Value Growth 2015-2020
Kiiltoclean Oy in Home Care (finland)
Strategic Direction
Key Facts
Summary 1 KiiltoClean Oy: Key Facts
Summary 2 KiiltoClean Oy: Operational Indicators
Competitive Positioning
Summary 3 KiiltoClean Oy: Competitive Position 2015
S Group in Home Care (finland)
Strategic Direction
Key Facts
Summary 4 S Group: Key Facts
Summary 5 S Group: Operational Indicators
Competitive Positioning
Summary 6 S Group: Competitive Position 2015
Unilever Finland Oy in Home Care (finland)
Strategic Direction
Key Facts
Summary 7 Unilever Finland Oy: Key Facts
Summary 8 Unilever Finland Oy: Operational Indicators
Competitive Positioning
Summary 9 Unilever Finland Oy: Competitive Position 2015
Executive Summary
Challenging Times Result in Marginal Value Growth
Value-for-money Deals Appeal
Local Companies Play the Domestic Origin Trump Card
Choice of Distribution Outlet Increases in Importance
Positive But Modest Value Growth Predicted
Key Trends and Developments
Recession Eating Into Value Growth Potential
Green Ingredients Tackling Consumer Concerns
Private Label Performs Well
Market Indicators
Table 7 Households 2010-2015
Market Data
Table 8 Sales of Home Care by Category: Value 2010-2015
Table 9 Sales of Home Care by Category: % Value Growth 2010-2015
Table 10 NBO Company Shares of Home Care: % Value 2011-2015
Table 11 LBN Brand Shares of Home Care: % Value 2012-2015
Table 12 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 13 Distribution of Home Care by Format: % Value 2010-2015
Table 14 Distribution of Home Care by Format and Category: % Value 2015
Table 15 Forecast Sales of Home Care by Category: Value 2015-2020
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 10 Research Sources

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