Air Care in Spain

 Published On: Feb, 2017 |    No of Pages: 24 |  Published By: Euromonitor | Format: PDF
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In 2016, air care in Spain received a boost as the employment rate recovered supported by better economic indicators. The resulting positive effects on disposable income and Spanish consumer confidence saw shoppers increasingly empowered in 2016 to increase their spending on air care products which, during the sluggish recovery years of the review period, came to be viewed as affordable luxuries.

Air Care in Spain market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Candle Air Fresheners, Car Air Fresheners, Electric Air Fresheners, Gel Air Fresheners, Liquid Air Fresheners, Other Air Care, Spray/Aerosol Air Fresheners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Air Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

AIR CARE IN SPAIN

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Air Care by Category: Value 2011-2016
Table 2 Sales of Air Care by Category: % Value Growth 2011-2016
Table 3 Sales of Electric Air Fresheners by Battery Operated vs Plug-in: % Value 2011-2016
Table 4 Sales of Air Care by Fragrance: Value Ranking 2011-2016
Table 5 NBO Company Shares of Air Care: % Value 2012-2016
Table 6 LBN Brand Shares of Air Care: % Value 2013-2016
Table 7 Forecast Sales of Air Care by Category: Value 2016-2021
Table 8 Forecast Sales of Air Care by Category: % Value Growth 2016-2021
Henkel Ibérica SA in Home Care (spain)
Strategic Direction
Key Facts
Summary 1 Henkel Ibérica SA: Key Facts
Summary 2 Henkel Ibérica SA: Operational Indicators
Competitive Positioning
Summary 3 Henkel Ibérica SA: Competitive Position 2016
Procter & Gamble España SA in Home Care (spain)
Strategic Direction
Key Facts
Summary 4 Procter & Gamble España SA: Key Facts
Summary 5 Procter & Gamble España SA: Operational Indicators
Competitive Positioning
Summary 6 Procter & Gamble España SA: Competitive Position 2016
Reckitt Benckiser España Sl in Home Care (spain)
Strategic Direction
Key Facts
Summary 7 Reckitt Benckiser España SL: Key Facts
Summary 8 Reckitt Benckiser España SL: Operational Indicators
Competitive Positioning
Summary 9 Reckitt Benckiser España SL: Competitive Position 2016
Executive Summary
Spanish Political Situation Prevents Further Growth
the Middle Class Is Back
No Surprises But More Competition
Spaniards Lose Their Fear of Making A Click
Outlook More Positive
Key Trends and Developments
Economic Recovery
the Old and the New
Distribution in A Click
Market Indicators
Table 9 Households 2011-2016
Market Data
Table 10 Sales of Home Care by Category: Value 2011-2016
Table 11 Sales of Home Care by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Home Care: % Value 2012-2016
Table 13 LBN Brand Shares of Home Care: % Value 2013-2016
Table 14 Penetration of Private Label in Home Care by Category: % Value 2011-2016
Table 15 Distribution of Home Care by Format: % Value 2011-2016
Table 16 Distribution of Home Care by Format and Category: % Value 2016
Table 17 Forecast Sales of Home Care by Category: Value 2016-2021
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 10 Research Sources

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