Traditional Toys and Games in Russia

 Published On: Oct, 2015 |    No of Pages: 24 |  Published By: Euromonitor | Format: PDF
Many areas of consumer spending were hard hit by rising economic concerns at the end of the review period, as slowing economic growth and sanctions encouraged consumers to economise. Traditional toys and games however continued to see good sales growth at the end of the review period, remaining largely immune to the impact of economic changes. This is partly due to an entrenched consumer reluctance to economise in areas that are believed to contribute to children's development. This contributed...

Euromonitor International's Traditional Toys and Games in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Action Figures and Accessories, Arts and Crafts, Baby (0-18 months), Construction Toys, Dolls and Accessories, Dressing-Up and Role Play, Games and Puzzles, Infant (19-36 Months), Model Vehicles, Other Traditional Toys and Games, Outdoor and Sports Toys, Plush Toys, Pre-School (3-4 Year Old), Radio/Remote Control Toys, Ride-On Vehicles, Scientific/Educational Toys.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Traditional Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

TRADITIONAL TOYS AND GAMES IN RUSSIA

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Traditional Toys and Games by Category: Value 2009-2014
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2009-2014
Table 3 Sales of Traditional Toys and Games by Type: % Value Breakdown 2009-2014
Table 4 NBO Company Shares of Traditional Toys and Games: % Value 2010-2014
Table 5 LBN Brand Shares of Traditional Toys and Games: % Value 2011-2014
Table 6 Distribution of Traditional Toys and Games by Format: % Value 2009-2014
Table 7 Forecast Sales of Traditional Toys and Games by Category: Value 2014-2019
Table 8 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2014-2019
Mir Detstva Ooo in Toys and Games (russia)
Strategic Direction
Key Facts
Summary 1 Mir Detstva OOO: Key Facts
Competitive Positioning
Summary 2 Mir Detstva OOO: Competitive Position 2014
Nordplast Ooo in Toys and Games (russia)
Strategic Direction
Key Facts
Summary 3 Nordplast OOO: Key Facts
Competitive Positioning
Summary 4 Nordplast OOO: Competitive Position 2014
Executive Summary
Strong Growth Supported by Baby Boom and Long-term Economic Growth
New Product Development and Digital Gaming Fuel Growth for Video Games
Multinational Leaders Gain Share Thanks To Licensing and Launches
Chained Retailers and Internet Retailing Drive Sales Growth
Economic Factors Likely To Constrain Forecast Period Growth
Key Trends and Developments
Economic Clouds Threaten Future Growth But 2014 Sales Growth Remains Strong
Short-lived Baby Boom Boosts Sales
Licensing Sales Soar As Chained Retailers Continue To Expand
Market Data
Table 9 Sales of Toys and Games by Category: Value 2009-2014
Table 10 Sales of Toys and Games by Category: % Value Growth 2009-2014
Table 11 NBO Company Shares of Toys and Games: % Value 2010-2014
Table 12 LBN Brand Shares of Toys and Games: % Value 2011-2014
Table 13 Distribution of Toys and Games by Format: % Value 2009-2014
Table 14 Forecast Sales of Toys and Games by Category: Value 2014-2019
Table 15 Forecast Sales of Toys and Games by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 5 Research Sources

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