Digestive Remedies in China

 Published On: Nov, 2015 |    No of Pages: 32 |  Published By: Euromonitor | Format: PDF
The leading brands in digestive remedies have been using television advertisements as an effective way to boost brand awareness and stimulate sales. For example, Motilium, Si Da Shu, Jiangzhong Jianwei Xiaoshi Pian and 999 have all adopted this marketing strategy, and in turn have become well-known to Chinese consumers. Moreover, in order to target different consumer groups, Jiangzhong Jianwei Xiaoshi Pian and 999 have used celebrities to endorse their products.

Euromonitor International's Digestive Remedies in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Diarrhoeal Remedies, IBS Treatments, Indigestion and Heartburn Remedies, Laxatives, Motion Sickness Remedies, Paediatric Digestive Remedies.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Digestive Remedies market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
DIGESTIVE REMEDIES IN CHINA

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Digestive Remedies by Category: Value 2010-2015
Table 2 Sales of Digestive Remedies by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Digestive Remedies: % Value 2011-2015
Table 4 LBN Brand Shares of Digestive Remedies: % Value 2012-2015
Table 5 Forecast Sales of Digestive Remedies by Category: Value 2015-2020
Table 6 Forecast Sales of Digestive Remedies by Category: % Value Growth 2015-2020
Cr Sanjiu Medical & Pharmaceutical Co Ltd in Consumer Health (china)
Strategic Direction
Key Facts
Summary 1 CR Sanjiu Medical & Pharmaceutical Co Ltd: Key Facts
Summary 2 CR Sanjiu Medical & Pharmaceutical Co Ltd: Operational Indicators
Competitive Positioning
Summary 3 CR Sanjiu Medical & Pharmaceutical Co Ltd: Competitive Position 2015
Jiangzhong Pharmaceutical Co Ltd in Consumer Health (china)
Strategic Direction
Key Facts
Summary 4 Jiangzhong Pharmaceutical Co Ltd: Key Facts
Summary 5 Jiangzhong Pharmaceutical Co Ltd: Operational Indicators
Competitive Positioning
Summary 6 Jiangzhong Pharmaceutical Co Ltd: Competitive Position 2015
Executive Summary
Vitamins and Dietary Supplements Continues To Outpace OTC in Terms of Value Growth
New Gmp and Gsp Regulations Aim To Benefit the OTC Category
Amway (china) Co Ltd Remains the Leading Player in 2015
Chemists/pharmacies Remains the Leading Distribution Channel
Consumer Health Expected To Continue To Perform Well Over the Forecast Period
Key Trends and Developments
New Gmp and Gsp Rules Aim To Help Regulate the OTC Category
Price Controls Removed To Ensure OTC Products Compete Fairly
Newly Revised Food Safety Law Will Mean Better Regulation of Dietary Supplements
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
Table 8 Life Expectancy at Birth 2010-2015
Market Data
Table 9 Sales of Consumer Health by Category: Value 2010-2015
Table 10 Sales of Consumer Health by Category: % Value Growth 2010-2015
Table 11 Sales of Consumer Health by Region: Value 2010-2015
Table 12 Sales of Consumer Health by Region: % Value Growth 2010-2015
Table 13 NBO Company Shares of Consumer Health: % Value 2011-2015
Table 14 LBN Brand Shares of Consumer Health: % Value 2012-2015
Table 15 Distribution of Consumer Health by Format: % Value 2010-2015
Table 16 Distribution of Consumer Health by Format and Category: % Value 2015
Table 17 Forecast Sales of Consumer Health by Category: Value 2015-2020
Table 18 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020
Table 19 Forecast Sales of Consumer Health by Region: Value 2015-2020
Table 20 Forecast Sales of Consumer Health by Region: % Value Growth 2015-2020
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 7 OTC: Switches 2013-2015
Sources
Summary 8 Research Sources

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