Wound Care in China

 Published On: Sep, 2016 |    No of Pages: 30 |  Published By: Euromonitor | Format: PDF
Demand for medical and health services is increasing as living standards are improving in China. Consumers are unsatisfied with homogeneous sticking plasters, and are seeking individualisation, style and spiritual enjoyment. For this reason, Kaiyan, a sub-brand of Zhejiang Hongyu Medical Supplies, launched a 4-Dimensional Augmented Reality smart sticking plaster in 2015. Through the download and installation of an app on a smartphone, consumers can see a cartoon figure singing and dancing on the...

Wound Care in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2011-2015, allowing you to identify the sectors driving growth. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
WOUND CARE IN CHINA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wound Care by Category: Value 2011-2016
Table 2 Sales of Wound Care by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Wound Care: % Value 2012-2016
Table 4 LBN Brand Shares of Wound Care: % Value 2013-2016
Table 5 Forecast Sales of Wound Care by Category: Value 2016-2021
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2016-2021
Executive Summary
Growth Momentum Remains Strong
Administrative Measures of Health Food Registration and Filing Enforced
Players Remain Competitive Though Joint Ventures, Mergers and Acquisitions
Internet Retailing Continues Its Buoyant Growth, Whilst Chemists/pharmacies Still Leads
Steady Forecast Performance
Key Trends and Developments
the Impact of the New Administrative Measures on the Consumer Health Market
Players Join Hands To Remain Competitive, in Addition To Mergers and Acquisitions
Cross-border E-commerce Boosts Consumer Health
Territory Key Trends and Developments
East China
Mid China
North and Northeast China
Northwest China
South China
Southwest China
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2011-2016
Table 8 Life Expectancy at Birth 2011-2016
Market Data
Table 9 Sales of Consumer Health by Region: Value 2011-2016
Table 10 Sales of Consumer Health by Region: % Value Growth 2011-2016
Table 11 NBO Company Shares of Consumer Health: % Value 2012-2016
Table 12 LBN Brand Shares of Consumer Health: % Value 2013-2016
Table 13 Distribution of Consumer Health by Format: % Value 2011-2016
Table 14 Distribution of Consumer Health by Format and Category: % Value 2016
Table 15 Forecast Sales of Consumer Health by Category: Value 2016-2021
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2016-2021
Table 17 Forecast Sales of Consumer Health by Region: Value 2016-2021
Table 18 Forecast Sales of Consumer Health by Region: % Value Growth 2016-2021
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Summary 1 OTC: Switches 2014-2016
Sources
Summary 2 Research Sources
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