Direct Selling in China

 Published On: Jan, 2016 |    No of Pages: 33 |  Published By: Euromonitor | Format: PDF
Direct selling in China continued to post an outstanding performance in 2015, registering current value growth of 10%. The large number of new entrants in this channel was one of the major factors for the boom in growth. During 2015 around 20 new players acquired licenses for direct selling in China, including some leading players in medicines, such as Shandong Dong-E E-Jiao Co.

Euromonitor International's Direct Selling in China report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Apparel and Footwear Direct Selling, Beauty and Personal Care Direct Selling, Consumer Appliances Direct Selling, Consumer Electronics Direct Selling, Consumer Healthcare Direct Selling, Food and Drink Direct Selling, Home Care Direct Selling, Home Improvement and Gardening Direct Selling, Housewares and Home Furnishings Direct Selling, Media Products Direct Selling, Other Direct Selling, Personal Accessories and Eyewear Direct Selling, Pet Care Direct Selling, Traditional Toys and Games Direct Selling, Video Games Hardware Direct Selling.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Direct Selling market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

DIRECT SELLING IN CHINA

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Channel Data
Table 1 Direct Selling by Category: Value 2010-2015
Table 2 Direct Selling by Category: % Value Growth 2010-2015
Table 3 Direct Selling GBO Company Shares: % Value 2011-2015
Table 4 Direct Selling GBN Brand Shares: % Value 2012-2015
Table 5 Direct Selling Forecasts by Category: Value 2015-2020
Table 6 Direct Selling Forecasts by Category: % Value Growth 2015-2020
Amway (china) Co Ltd in Retailing (china)
Strategic Direction
Company Background
Summary 1 Amway (China) Co Ltd: Share of Sales Generated by Internet Retailing 2013-2015
Private Label
Summary 2 Amway (China) Co Ltd: Private Label Portfolio
Competitive Positioning
Summary 3 Amway (China) Co Ltd: Competitive Position 2015
Executive Summary
Growth in Retailing Slows Slightly, Due To the Deceleration of the Economy in 2015
Certain Channels See Strong Store Closures
Non-grocery Specialists Dominates Store-based Retailing and Leads Value Growth
Stronger Competition Seen in An Evolving Market
Steady Growth Expected During the Forecast Period
Key Trends and Developments
Macro Economy Is Restructuring, Leading To Slower Growth in Retailing
Mobile Internet Retailing Booms in China
Store Closures Are Widely Seen in 2015
Operating Environment
Informal Retailing
Opening Hours
Summary 4 Standard Opening Hours by Channel Type 2015
Physical Retail Landscape
Cash and Carry
Table 7 Cash and Carry: Number of Outlets by National Brand Owner 2010-2015
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 8 Sales in Retailing by Store-based vs Non-Store: Value 2010-2015
Table 9 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2010-2015
Table 10 Sales in Store-based Retailing by Channel: Value 2010-2015
Table 11 Store-based Retailing Outlets by Channel: Units 2010-2015
Table 12 Sales in Store-based Retailing by Channel: % Value Growth 2010-2015
Table 13 Store-based Retailing Outlets by Channel: % Unit Growth 2010-2015
Table 14 Sales in Non-Store Retailing by Channel: Value 2010-2015
Table 15 Sales in Non-Store Retailing by Channel: % Value Growth 2010-2015
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2010-2015
Table 17 Sales in Non-Grocery Specialists by Channel: Value 2010-2015
Table 18 Non-Grocery Specialists Outlets by Channel: Units 2010-2015
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2010-2015
Table 20 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2010-2015
Table 21 Retailing GBO Company Shares: % Value 2011-2015
Table 22 Retailing GBN Brand Shares: % Value 2012-2015
Table 23 Store-based Retailing GBO Company Shares: % Value 2011-2015
Table 24 Store-based Retailing GBN Brand Shares: % Value 2012-2015
Table 25 Store-based Retailing LBN Brand Shares: Outlets 2012-2015
Table 26 Non-Store Retailing GBO Company Shares: % Value 2011-2015
Table 27 Non-Store Retailing GBN Brand Shares: % Value 2012-2015
Table 28 Non-Grocery Specialists GBO Company Shares: % Value 2011-2015
Table 29 Non-Grocery Specialists GBN Brand Shares: % Value 2012-2015
Table 30 Non-Grocery Specialists LBN Brand Shares: Outlets 2012-2015
Table 31 Non-Grocery Specialists LBN Brand Shares: Selling Space 2012-2015
Table 32 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2015-2020
Table 33 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2015-2020
Table 34 Forecast Sales in Store-based Retailing by Channel: Value 2015-2020
Table 35 Forecast Store-based Retailing Outlets by Channel: Units 2015-2020
Table 36 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2015-2020
Table 37 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2015-2020
Table 38 Forecast Sales in Non-Store Retailing by Channel: Value 2015-2020
Table 39 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2015-2020
Table 40 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2015-2020
Table 41 Forecast Sales in Non-Grocery Specialists by Channel: Value 2015-2020
Table 42 Forecast Non-Grocery Specialists Outlets by Channel: Units 2015-2020
Table 43 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2015-2020
Table 44 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2015-2020
Definitions
Sources
Summary 5 Research Sources

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