Wound Care in Guatemala

 Published On: Nov, 2015 |    No of Pages: 15 |  Published By: Euromonitor | Format: PDF
Wound care was a mature category, in which companies such as BDF Centroamerica innovated by introducing sticking plasters with cartoon characters. However, in recent years, sports and fitness tape entered the category and targeted a niche of upper-income athletes and runners. The product is very expensive, and therefore not affordable for the majority of consumers.

Euromonitor International's Wound Care in Guatemala report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
WOUND CARE IN GUATEMALA

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Wound Care by Category: Value 2010-2015
Table 2 Sales of Wound Care by Category: % Value Growth 2010-2015
Table 3 NBO Company Shares of Wound Care: % Value 2011-2015
Table 4 LBN Brand Shares of Wound Care: % Value 2012-2015
Table 5 Forecast Sales of Wound Care by Category: Value 2015-2020
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2015-2020
Executive Summary
Strong Retail Value Growth Is Recorded in 2015
Marketing Campaigns Bring the Most Dynamism
Generic Products Lead
Chemists/pharmacies and Drugstores/parapharmacies Lead Sales
A Strong Performance Is Expected Over the Forecast Period
Key Trends and Developments
Drugstores/parapharmacies Expand Services To Attract More Clients
Mass Media Marketing Campaigns Bring Dynamism To the Market
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2010-2015
Table 8 Life Expectancy at Birth 2010-2015
Market Data
Table 9 Sales of Consumer Health by Category: Value 2010-2015
Table 10 Sales of Consumer Health by Category: % Value Growth 2010-2015
Table 11 NBO Company Shares of Consumer Health: % Value 2011-2015
Table 12 LBN Brand Shares of Consumer Health: % Value 2012-2015
Table 13 Distribution of Consumer Health by Format: % Value 2010-2015
Table 14 Distribution of Consumer Health by Format and Category: % Value 2015
Table 15 Forecast Sales of Consumer Health by Category: Value 2015-2020
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2015-2020
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Definitions
Sources
Summary 1 Research Sources

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