Wound Care in Hungary

 Published On: Oct, 2017 |    No of Pages: 18 |  Published By: Euromonitor | Format: PDF
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The forecast period is set to see wound care continue to record slow and steady value growth at a CAGR of 2% in constant 2017 terms as the categoryís maturity has resulted in limited innovation and lower growth potential. Nevertheless, demand for wound care is expected to remain stable and driven primarily by slow increases in real incomes, which in turn is set to strengthen demand for more expensive products, bolstering value growth rates to some extent.

Wound Care in Hungary report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: First Aid Kits, Gauze, Tape and Other Wound Care, Sticking Plasters/Adhesive Bandages.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Wound Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

WOUND CARE IN HUNGARY

Headlines
Prospects
Creeping Maturity Set To Place Limits on Growth
Growth Rates Set To Be Consistent With the Category's Review Period Performance
Limited Growth Set To Be Matched by Limited Company Activity
Competitive Landscape
Beiersdorf Remains Well in Front of the Chasing Pack
Local Players Continue To Play A Minor Role
Private Label Continues To Struggle in Wound Care
Category Data
Table 1 Sales of Wound Care by Category: Value 2012-2017
Table 2 Sales of Wound Care by Category: % Value Growth 2012-2017
Table 3 NBO Company Shares of Wound Care: % Value 2013-2017
Table 4 LBN Brand Shares of Wound Care: % Value 2014-2017
Table 5 Forecast Sales of Wound Care by Category: Value 2017-2022
Table 6 Forecast Sales of Wound Care by Category: % Value Growth 2017-2022
Executive Summary
Strong Performance for Consumer Health As Growth Rates Continue To Slow Down
Sports Nutrition Continues To Outperform the Rest of the Industry
More Intensive Advertising Activity Spurs Growth
Dm-drogerie Markt Continues With New System for Retailing OTC Medicines
Consumer Health Is Expected To See Steady Growth Over the Forecast Period
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2012-2017
Table 8 Life Expectancy at Birth 2012-2017
Market Data
Table 9 Sales of Consumer Health by Category: Value 2012-2017
Table 10 Sales of Consumer Health by Category: % Value Growth 2012-2017
Table 11 NBO Company Shares of Consumer Health: % Value 2013-2017
Table 12 LBN Brand Shares of Consumer Health: % Value 2014-2017
Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2012-2017
Table 14 Distribution of Consumer Health by Format: % Value 2012-2017
Table 15 Distribution of Consumer Health by Format and Category: % Value 2017
Table 16 Forecast Sales of Consumer Health by Category: Value 2017-2022
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2017-2022
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventive Medicine
Switches
Sources
Summary 1 Research Sources

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