Surface Care in Croatia

 Published On: Jan, 2016 |    No of Pages: 20 |  Published By: Euromonitor | Format: PDF
When it comes to surface care in general, Croatian consumers traditionally prefer simple products that offer maximum convenience. Accordingly, multi-purpose cleaners accounted for 41-42% of total surface care current value sales throughout the review period. However, for certain types of surface care consumers still favour task-specific products, most notably bathroom and window/glass cleaners.

Euromonitor International's Surface Care in Croatia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SURFACE CARE IN CROATIA

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2010-2015
Table 2 Sales of Surface Care by Category: % Value Growth 2010-2015
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2010-2015
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2010-2015
Table 5 NBO Company Shares of Surface Care: % Value 2011-2015
Table 6 LBN Brand Shares of Surface Care: % Value 2012-2015
Table 7 Forecast Sales of Surface Care by Category: Value 2015-2020
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2015-2020
Henkel Croatia Doo in Home Care (croatia)
Strategic Direction
Key Facts
Summary 1 Henkel Croatia doo: Key Facts
Summary 2 Henkel Croatia doo: Operational Indicators 2012-2014
Competitive Positioning
Summary 3 Henkel Croatia doo: Competitive Position 2015
Labud Dd in Home Care (croatia)
Strategic Direction
Key Facts
Summary 4 Labud dd: Key Facts
Summary 5 Labud dd: Operational Indicators 2012-2014
Competitive Positioning
Summary 6 Labud dd: Competitive Position 2015
Saponia Dd in Home Care (croatia)
Strategic Direction
Key Facts
Summary 7 Saponia dd: Key Facts
Summary 8 Saponia dd: Operational Indicators 2012-2014
Competitive Positioning
Summary 9 Saponia dd: Competitive Position 2015
Executive Summary
Economic Recovery Bolsters Home Care Performance in 2015
Changes in Laundry Care Affect the Entire Home Care Market
Multinationals Continue To Dominate Home Care in Croatia
Home Care Distribution Concentrated in Three Channels
Modest Market Recovery Projected for the Forecast Period
Market Indicators
Table 9 Households 2010-2015
Market Data
Table 10 Sales of Home Care by Category: Value 2010-2015
Table 11 Sales of Home Care by Category: % Value Growth 2010-2015
Table 12 NBO Company Shares of Home Care: % Value 2011-2015
Table 13 LBN Brand Shares of Home Care: % Value 2012-2015
Table 14 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 15 Distribution of Home Care by Format: % Value 2010-2015
Table 16 Distribution of Home Care by Format and Category: % Value 2015
Table 17 Forecast Sales of Home Care by Category: Value 2015-2020
Table 18 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Sources
Summary 10 Research Sources

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