Surface Care in Croatia

 Published On: Jan, 2017 |    No of Pages: 19 |  Published By: Euromonitor | Format: PDF
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Sales of surface care grew strongly in 2016. However, a significant part of the growth was a correction to the -5% current value decline in 2015. Increasing disposable income allows households to spend more than usual on items that they previously budgeted.

Surface Care in Croatia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Bathroom Cleaners, Descalers, Drain Openers, Floor Cleaners, Home Care Disinfectants, Home Care Wipes and Floor Cleaning Systems, Kitchen Cleaners, Multi-Purpose Cleaners, Oven Cleaners, Scouring Agents, Window/Glass Cleaners.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Surface Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the marketís major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

SURFACE CARE IN CROATIA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Surface Care by Category: Value 2011-2016
Table 2 Sales of Surface Care by Category: % Value Growth 2011-2016
Table 3 Sales of Home Care Wipes and Floor Cleaning Systems by Category: Value 2011-2016
Table 4 Sales of Home Care Wipes and Floor Cleaning Systems by Category: % Value Growth 2011-2016
Table 5 NBO Company Shares of Surface Care: % Value 2012-2016
Table 6 LBN Brand Shares of Surface Care: % Value 2013-2016
Table 7 Forecast Sales of Surface Care by Category: Value 2016-2021
Table 8 Forecast Sales of Surface Care by Category: % Value Growth 2016-2021
Henkel Croatia Doo in Home Care (croatia)
Strategic Direction
Key Facts
Summary 1 Henkel Croatia doo: Key Facts
Summary 2 Henkel Croatia doo: Operational Indicators
Competitive Positioning
Summary 3 Henkel Croatia doo: Competitive Position 2016
Labud Dd in Home Care (croatia)
Strategic Direction
Key Facts
Summary 4 Labud dd : Key Facts
Summary 5 Labud dd : Operational Indicators
Competitive Positioning
Summary 6 Labud dd : Competitive Position 2016
Saponia Dd in Home Care (croatia)
Strategic Direction
Key Facts
Summary 7 Saponia dd: Key Facts
Summary 8 Saponia dd: Operational Indicators
Competitive Positioning
Summary 9 Saponia dd: Competitive Position 2016
Executive Summary
Sales Growth Accelerates in Home Care
Changing Formats and Dosage in Laundry Care and Dishwashing
Domestic Company Leads A Market Dominated by Internationals
Three Big Channels Dominate Distribution
Slow But Stable Growth Expected Over the Forecast Period
Market Indicators
Table 9 Households 2011-2016
Market Data
Table 10 Sales of Home Care by Category: Value 2011-2016
Table 11 Sales of Home Care by Category: % Value Growth 2011-2016
Table 12 NBO Company Shares of Home Care: % Value 2012-2016
Table 13 LBN Brand Shares of Home Care: % Value 2013-2016
Table 14 Distribution of Home Care by Format: % Value 2011-2016
Table 15 Distribution of Home Care by Format and Category: % Value 2016
Table 16 Forecast Sales of Home Care by Category: Value 2016-2021
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2016-2021
Sources
Summary 10 Research Sources

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