Lego Group in Toys and Games (World)

 Published On: Mar, 2017 |    No of Pages: 34 |  Published By: Euromonitor | Format: PDF
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LEGO Group once again showed dynamic growth in 2015, with growth coming from its non-licensed and licensed products, in particular LEGO Star Wars. While the strong growth is continued good news for the company, the construction toys category will soon enter a period of maturity where high growth will be much harder to achieve. To combat this LEGO will need to aggressively expand into areas such as mobile games and educational products and focus on increasing its brand presence in China.

Euromonitor International’s Lego Group in Toys and Games (World) company profile offers detailed strategic analysis of the company’s business, examining its performance in the Toys and Games industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Lego Group in Toys and Games (World)

Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Geographic and Category Opportunities
Brand Strategy
Report Definitions
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