LEGO Group in Toys and Games (World)

 Published On: Sep, 2017 |    No of Pages: 35 |  Published By: Euromonitor | Format: PDF
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LEGO Group saw its first revenue decline in over a decade in the first half of 2017 due in large part to the US and Western Europe, an event that was foreshadowed by slowing growth in these areas in 2016. The company must now look to find a way to rekindle or at the very least stabilise sales within its major developed markets while also finding ways to further expand within promising emerging markets such as China.

Euromonitor International’s LEGO Group in Toys and Games (World) company profile offers detailed strategic analysis of the company’s business, examining its performance in the Toys and Games industry. The report examines company shares by region and sector, product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

LEGO Group in Toys and Games (World)

Scope of the Report
Strategic Evaluation
Competitive Positioning
Market Assessment
Geographic and Category Opportunities
Brand Strategy
Operations
Recommendations
Report Definitions
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