Writing Instruments in South Korea

 Published On: Jun, 2017 |    No of Pages: 18 |  Published By: Euromonitor | Format: PDF
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Writing instruments in 2017 posted slow but steady growth, and at a slightly higher rate than in 2016. Colouring, graphite pencils, fountain pens, roller ball pens and pen inkwells and refills recorded higher value growth in 2017 than in 2016, which supported the overall performance. Colouring was the fastest-growing category in 2017. Although the category is at its peak point, constant growth is possible because one child tends to own several colouring products at once and the demand is steady.

Writing Instrumentsin South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

WRITING INSTRUMENTS IN SOUTH KOREA

Headlines
Trends
Prospects
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2012-2017
Table 2 Sales of Writing Instruments by Category: Value 2012-2017
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2012-2017
Table 4 Sales of Writing Instruments by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Writing Instruments: % Value 2012-2016
Table 6 LBN Brand Shares of Writing Instruments: % Value 2013-2016
Table 7 Distribution of Writing Instruments by Format: % Value 2012-2017
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2017-2022
Table 9 Forecast Sales of Writing Instruments by Category: Value 2017-2022
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2017-2022
Executive Summary
Personal Accessories Posts Healthy Growth in 2017 Despite Political Issues
Tourists Continue To Be Important Consumers, While Some Manufacturers Give More Attention To Domestic Consumers
Richemont Korea Ltd Leads Personal Accessories in 2016, Along With Other International Players
Department Stores Remains the Core Retailing Channel in Personal Accessories
Personal Accessories Is Projected To Maintain Moderate Growth
Key Trends and Developments
Luxury International Companies Continue To Thrive While Local Brands Are Increasing Their Competitiveness With Favourable Designs and Prices
Chinese Tourists and the Grey Market Continue To Be Major Influences on Personal Accessories
Department Stores and International Luxury Brands Dominate Personal Accessories Retailing Channels
Market Data
Table 12 Sales of Personal Accessories by Category: Volume 2012-2017
Table 13 Sales of Personal Accessories by Category: Value 2012-2017
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2012-2017
Table 15 Sales of Personal Accessories by Category: % Value Growth 2012-2017
Table 16 NBO Company Shares of Personal Accessories: % Value 2012-2016
Table 17 LBN Brand Shares of Personal Accessories: % Value 2013-2016
Table 18 Distribution of Personal Accessories by Format: % Value 2012-2017
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2017-2022
Table 20 Forecast Sales of Personal Accessories by Category: Value 2017-2022
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources

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