Laundry Care in Norway

 Published On: Jan, 2016 |    No of Pages: 29 |  Published By: Euromonitor | Format: PDF
Convenience was one of the most important trends in laundry care in 2015. In most families in Norway, both parents have full-time jobs and, as a result, have limited time to carry out household tasks such as doing the laundry. Because of this, most consumers are drawn to products which make these tasks more convenient and save time. This resulted in the strong growth of categories such as liquid tablet detergents which do not require the measurement of correct dosages and allow for a more...

Euromonitor International's Laundry Care in Norway market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Carpet Cleaners, Fabric Softeners, Laundry Aids, Laundry Detergents.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Laundry Care market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

LAUNDRY CARE IN NORWAY

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Washing Machines 2010-2015
Category Data
Table 2 Sales of Automatic Detergents by Type: % Value 2010-2015
Table 3 Sales of Laundry Care by Category: Value 2010-2015
Table 4 Sales of Laundry Care by Category: % Value Growth 2010-2015
Table 5 Sales of Laundry Aids by Category: Value 2010-2015
Table 6 Sales of Laundry Aids by Category: % Value Growth 2010-2015
Table 7 Sales of Laundry Detergents by Category: Value 2010-2015
Table 8 Sales of Laundry Detergents by Category: % Value Growth 2010-2015
Table 9 NBO Company Shares of Laundry Care: % Value 2011-2015
Table 10 LBN Brand Shares of Laundry Care: % Value 2012-2015
Table 11 NBO Company Shares of Laundry Aids: % Value 2011-2015
Table 12 LBN Brand Shares of Laundry Aids: % Value 2012-2015
Table 13 NBO Company Shares of Laundry Detergents: % Value 2011-2015
Table 14 LBN Brand Shares of Laundry Detergents: % Value 2012-2015
Table 15 Forecast Sales of Laundry Care by Category: Value 2015-2020
Table 16 Forecast Sales of Laundry Care by Category: % Value Growth 2015-2020
Colgate-Palmolive Norge As in Home Care (norway)
Strategic Direction
Key Facts
Summary 1 Colgate-Palmolive Norge AS: Key Facts
Summary 2 Colgate-Palmolive Norge AS: Operational Indicators
Competitive Positioning
Summary 3 Colgate-Palmolive Norge AS: Competitive Position 2015
Europris As in Home Care (norway)
Strategic Direction
Key Facts
Summary 4 Europris AS: Key Facts
Summary 5 Europris AS: Operational Indicators
Competitive Positioning
Summary 6 Europris AS: Competitive Position 2015
Lilleborg As in Home Care (norway)
Strategic Direction
Key Facts
Summary 7 Lilleborg AS: Key Facts
Summary 8 Lilleborg AS: Operational Indicators
Competitive Positioning
Summary 9 Lilleborg AS: Competitive Position 2015
SC Johnson Norway As in Home Care (norway)
Strategic Direction
Key Facts
Summary 10 SC Johnson Norway AS: Key Facts
Summary 11 SC Johnson Norway AS: Operational Indicators
Competitive Positioning
Summary 12 SC Johnson Norway AS: Competitive Position 2015
Executive Summary
Solid Growth in Home Care in 2015
Convenience Drives Home Care
Home Care Dominated by Small Number of Companies
Grocery Retailers Account for the Majority of Sales in Home Care
Slight Slowdown in Growth Levels Expected Over the Forecast Period
Key Trends and Developments
Cracks Appearing in the Norwegian Economy
Demand for Convenience Remains High
Safety Concerns Heightening Among Consumers in Norway
Market Indicators
Table 17 Households 2010-2015
Market Data
Table 18 Sales of Home Care by Category: Value 2010-2015
Table 19 Sales of Home Care by Category: % Value Growth 2010-2015
Table 20 NBO Company Shares of Home Care: % Value 2011-2015
Table 21 LBN Brand Shares of Home Care: % Value 2012-2015
Table 22 Penetration of Private Label in Home Care by Category: % Value 2010-2015
Table 23 Distribution of Home Care by Format: % Value 2010-2015
Table 24 Distribution of Home Care by Format and Category: % Value 2015
Table 25 Forecast Sales of Home Care by Category: Value 2015-2020
Table 26 Forecast Sales of Home Care by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 13 Research Sources

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