Toys and Games in Russia

 Published On: Oct, 2015 |    No of Pages: 42 |  Published By: Euromonitor | Format: PDF
Toys and games saw a strong performance during the review period as a whole, with impressive double-digit value growth continuing into 2014. Growth was supported by a long-term rise in disposable income levels and by a baby boom during the review period, with purchases for younger children thus driving sales in traditional toys and games. Children also became more significant consumers of video games during the review period, with some parents buying children smartphones and tablets in response...

Euromonitor International's Toys and Games in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

TOYS AND GAMES IN RUSSIA

LIST OF CONTENTS AND TABLES

Executive Summary
Strong Growth Supported by Baby Boom and Long-term Economic Growth
New Product Development and Digital Gaming Fuel Growth for Video Games
Multinational Leaders Gain Share Thanks To Licensing and Launches
Chained Retailers and Internet Retailing Drive Sales Growth
Economic Factors Likely To Constrain Forecast Period Growth
Key Trends and Developments
Economic Clouds Threaten Future Growth But 2014 Sales Growth Remains Strong
Short-lived Baby Boom Boosts Sales
Licensing Sales Soar As Chained Retailers Continue To Expand
Market Data
Table 1 Sales of Toys and Games by Category: Value 2009-2014
Table 2 Sales of Toys and Games by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Toys and Games: % Value 2010-2014
Table 4 LBN Brand Shares of Toys and Games: % Value 2011-2014
Table 5 Distribution of Toys and Games by Format: % Value 2009-2014
Table 6 Forecast Sales of Toys and Games by Category: Value 2014-2019
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 1 Research Sources
Detskiy Mir-tsentr Oao in Toys and Games (russia)
Strategic Direction
Key Facts
Summary 2 Detskiy Mir-Tsentr OAO: Key Facts
Summary 3 Detskiy Mir-Tsentr OAO: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 4 Detskiy Mir-Tsentr OAO: Private Label Portfolio
Competitive Positioning
Summary 5 Detskiy Mir-Tsentr OAO: Competitive Position 2014
Mir Detstva Ooo in Toys and Games (russia)
Strategic Direction
Key Facts
Summary 6 Mir Detstva OOO: Key Facts
Competitive Positioning
Summary 7 Mir Detstva OOO: Competitive Position 2014
Nordplast Ooo in Toys and Games (russia)
Strategic Direction
Key Facts
Summary 8 Nordplast OOO: Key Facts
Competitive Positioning
Summary 9 Nordplast OOO: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 8 Sales of Traditional Toys and Games by Category: Value 2009-2014
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2009-2014
Table 10 Sales of Traditional Toys and Games by Type: % Value Breakdown 2009-2014
Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2010-2014
Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2011-2014
Table 13 Distribution of Traditional Toys and Games by Format: % Value 2009-2014
Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2014-2019
Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Video Games by Category: Value 2009-2014
Table 17 Sales of Video Games by Category: % Value Growth 2009-2014
Table 18 Sales of Video Games Software by Type: % Value Breakdown 2009-2014
Table 19 NBO Company Shares of Video Games: % Value 2010-2014
Table 20 LBN Brand Shares of Video Games: % Value 2011-2014
Table 21 NBO Company Shares of Video Games Hardware: % Value 2010-2014
Table 22 LBN Brand Shares of Video Games Hardware: % Value 2011-2014
Table 23 NBO Company Shares of Video Games Software: % Value 2010-2014
Table 24 LBN Brand Shares of Video Games Software: % Value 2011-2014
Table 25 NBO Company Shares of Digital Gaming: % Value 2010-2014
Table 26 LBN Brand Shares of Digital Gaming: % Value 2011-2014
Table 27 Distribution of Video Games by Format: % Value 2009-2014
Table 28 Distribution of Video Games Hardware by Format: % Value 2009-2014
Table 29 Distribution of Video Games Software by Format: % Value 2009-2014
Table 30 Forecast Sales of Video Games by Category: Value 2014-2019
Table 31 Forecast Sales of Video Games by Category: % Value Growth 2014-2019

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