Writing Instruments in Taiwan

 Published On: Jul, 2017 |    No of Pages: 15 |  Published By: Euromonitor | Format: PDF
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Retail value growth slowed down over the review period. The declining fertility rate was a major reason, leading to decreases in retail volume sales of writing instruments. According to rankings conducted by Euromonitor International, Taiwan had one of the lowest birth rates from 2010.

Writing Instrumentsin Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2012-2016), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

WRITING INSTRUMENTS IN TAIWAN

Headlines
Trends
Prospects
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2012-2017
Table 2 Sales of Writing Instruments by Category: Value 2012-2017
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2012-2017
Table 4 Sales of Writing Instruments by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Writing Instruments: % Value 2012-2016
Table 6 LBN Brand Shares of Writing Instruments: % Value 2013-2016
Table 7 Distribution of Writing Instruments by Format: % Value 2012-2017
Table 8 Forecast Sales of Writing Instruments by Category: Volume 2017-2022
Table 9 Forecast Sales of Writing Instruments by Category: Value 2017-2022
Table 10 Forecast Sales of Writing Instruments by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Writing Instruments by Category: % Value Growth 2017-2022
Executive Summary
Positive Value Growth in 2017
Outlet Malls Appeal To Young Adults and Tourists
Outlet Malls Introduce A Variety of Brands
Outlet Malls Threaten Department Stores
the Affordable Luxury Trend Is Set To Continue in the Forecast Period
Key Trends and Developments
Strong Relations Between Brands and Retail Channels
Outlet Malls Impact the Distribution of Personal Accessories
Cobranding and Customisation Stimulate Interest
Market Data
Table 12 Sales of Personal Accessories by Category: Volume 2012-2017
Table 13 Sales of Personal Accessories by Category: Value 2012-2017
Table 14 Sales of Personal Accessories by Category: % Volume Growth 2012-2017
Table 15 Sales of Personal Accessories by Category: % Value Growth 2012-2017
Table 16 NBO Company Shares of Personal Accessories: % Value 2012-2016
Table 17 LBN Brand Shares of Personal Accessories: % Value 2013-2016
Table 18 Distribution of Personal Accessories by Format: % Value 2012-2017
Table 19 Forecast Sales of Personal Accessories by Category: Volume 2017-2022
Table 20 Forecast Sales of Personal Accessories by Category: Value 2017-2022
Table 21 Forecast Sales of Personal Accessories by Category: % Volume Growth 2017-2022
Table 22 Forecast Sales of Personal Accessories by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 1 Research Sources

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