Writing Instruments in Taiwan

 Published On: Nov, 2015 |    No of Pages: 17 |  Published By: Euromonitor | Format: PDF
Growth in sales of writing instruments started to slow in value terms after 2012. The declining fertility rate has been the main reason behind the volume declines in sales of writing instruments. According to the birth rate ranking conducted by Euromonitor International, Taiwan is one of the countries with the lowest birth rates in recent years.

Euromonitor International's Writing Instrumentsin Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2010-2014), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

WRITING INSTRUMENTS IN TAIWAN

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2010-2015
Table 2 Sales of Writing Instruments by Category: Value 2010-2015
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2010-2015
Table 4 Sales of Writing Instruments by Category: % Value Growth 2010-2015
Table 5 Sales of Colouring by Type: % Value 2010-2015
Table 6 Sales of Markers and Highlighters by Type: % Value 2010-2015
Table 7 Sales of Roller Ball Pens by Type: % Value 2010-2015
Table 8 NBO Company Shares of Writing Instruments: % Value 2010-2014
Table 9 LBN Brand Shares of Writing Instruments: % Value 2011-2014
Table 10 Distribution of Writing Instruments by Format: % Value 2010-2015
Table 11 Forecast Sales of Writing Instruments by Category: Volume 2015-2020
Table 12 Forecast Sales of Writing Instruments by Category: Value 2015-2020
Table 13 Forecast Sales of Writing Instruments by Category: % Volume Growth 2015-2020
Table 14 Forecast Sales of Writing Instruments by Category: % Value Growth 2015-2020
Pentel Co Ltd in Personal Accessories (taiwan)
Strategic Direction
Key Facts
Summary 1 Pentel Co Ltd: Key Facts
Competitive Positioning
Summary 2 Pentel Co Ltd: Competitive Position 2014
Executive Summary
High But Stagnating Growth in 2015
Consumers' Perceptions Impact Purchasing Behaviour
Fragmented Competitive Environment in 2014
Specialist Retailers Declines While Department Stores Gains Share
Positive Growth Contributed by Luxury Brands Over the Forecast Period
Key Trends and Developments
Luxury Brands Become Necessity in Demonstrating wealth and Social Status
Economic Independence Among Females contribute To Growing Consumption of Bags and Jewellery
Department Stores Replaces Specialist Retailers
Frequent Travelling Opportunity Shifts Domestic Purchases Abroad for Tax-free Benefits
Market Data
Table 15 Sales of Personal Accessories by Category: Volume 2010-2015
Table 16 Sales of Personal Accessories by Category: Value 2010-2015
Table 17 Sales of Personal Accessories by Category: % Volume Growth 2010-2015
Table 18 Sales of Personal Accessories by Category: % Value Growth 2010-2015
Table 19 NBO Company Shares of Personal Accessories: % Value 2010-2014
Table 20 LBN Brand Shares of Personal Accessories: % Value 2011-2014
Table 21 Distribution of Personal Accessories by Format: % Value 2010-2015
Table 22 Forecast Sales of Personal Accessories by Category: Volume 2015-2020
Table 23 Forecast Sales of Personal Accessories by Category: Value 2015-2020
Table 24 Forecast Sales of Personal Accessories by Category: % Volume Growth 2015-2020
Table 25 Forecast Sales of Personal Accessories by Category: % Value Growth 2015-2020
Definitions
Sources
Summary 3 Research Sources

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