Video Games in Taiwan

 Published On: Jun, 2017 |    No of Pages: 30 |  Published By: Euromonitor | Format: PDF
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Current value sales of video games grew by 8% in 2016. This was due to the growing population of mobile gamers and rising number of mobile games and more proactive marketing campaigns in both online or offline channels. Strong growth was driven by video games software rather than video games hardware, as unlimited fast speed internet at relatively low cost allows consumers to play a variety of video games anywhere and anytime. Meanwhile, the increasing penetration of smartphones and tablets incr...

Video Games in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
VIDEO GAMES IN TAIWAN

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Video Games by Category: Value 2011-2016
Table 2 Sales of Video Games by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Video Games: % Value 2012-2016
Table 4 LBN Brand Shares of Video Games: % Value 2013-2016
Table 5 NBO Company Shares of Video Games Hardware: % Value 2012-2016
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2013-2016
Table 7 NBO Company Shares of Video Games Software: % Value 2012-2016
Table 8 LBN Brand Shares of Video Games Software: % Value 2013-2016
Table 9 Distribution of Video Games by Format: % Value 2011-2016
Table 10 Distribution of Video Games Hardware by Format: % Value 2011-2016
Table 11 Distribution of Video Games Software by Format: % Value 2011-2016
Table 12 Distribution of Video Games Software (Physical) by Format: % Value 2011-2016
Table 13 Distribution of Video Games Software (Digital) by Format: % Value 2011-2016
Table 14 Forecast Sales of Video Games by Category: Value 2016-2021
Table 15 Forecast Sales of Video Games by Category: % Value Growth 2016-2021
Soft-world International Corp in Toys and Games (taiwan)
Strategic Direction
Key Facts
Summary 1 Soft-World International Corp: Key Facts
Summary 2 Soft-World International Corp: Operational Indicators
Competitive Positioning
Executive Summary
Toys and Games Sees Slower Retail Value Growth in 2016
Deeper Media Penetration Via Diversified Marketing Boosts Sales
Toys and Games Remains Fragmented With Little Space for Local Players
Internet Retailing Adds Dynamism To the Distribution of Toys and Games
Slower Value Growth Is Expected Over the Forecast Period
Key Trends and Developments
Licensing Remains A Significant Sales Generator in Toys and Games
Internet Retailing Continues To See Dynamic Growth
Market Data
Table 16 Sales of Toys and Games by Category: Value 2011-2016
Table 17 Sales of Toys and Games by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Toys and Games: % Value 2012-2016
Table 19 LBN Brand Shares of Toys and Games: % Value 2013-2016
Table 20 Distribution of Toys and Games by Format: % Value 2011-2016
Table 21 Forecast Sales of Toys and Games by Category: Value 2016-2021
Table 22 Forecast Sales of Toys and Games by Category: % Value Growth 2016-2021
Sources
Summary 3 Research Sources
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