Toys and Games in Hong Kong, China

 Published On: Oct, 2015 |    No of Pages: 35 |  Published By: Euromonitor | Format: PDF
Toys and games registered stable current value growth in 2014, with video games outperforming traditional toys and games. While traditional toys and games was supported by the solid performances of action figures and accessories, construction toys and scientific/educational toys, digital gaming posted even stronger growth. Furthermore, the launching of next generation consoles, namely PlayStation 4 and Xbox One, sustained video games. In particular, console manufacturers significantly increased...

Euromonitor International's Toys and Games in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

TOYS AND GAMES IN HONG KONG, CHINA

LIST OF CONTENTS AND TABLES

Executive Summary
Video Games Outgrows Traditional Toys and Games in 2014
Licensed Toys Grow in Importance in 2014
International Companies Dominate in 2014
Traditional Toys and Games Stores Lead
Video Games Is Expected To Outperform Traditional Toys and Games Over the Forecast Period
Key Trends and Developments
Licensed Toys Grow in Importance
Shifts in Demographics Change the Balance of Toys and Games
Higher Rate of Female Employment Results in Higher Demand for Toy and Games
Market Data
Table 1 Sales of Toys and Games by Category: Value 2009-2014
Table 2 Sales of Toys and Games by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Toys and Games: % Value 2010-2014
Table 4 LBN Brand Shares of Toys and Games: % Value 2011-2014
Table 5 Distribution of Toys and Games by Format: % Value 2009-2014
Table 6 Forecast Sales of Toys and Games by Category: Value 2014-2019
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources
Nintendo (hong Kong) Ltd in Toys and Games (hong Kong, China)
Strategic Direction
Key Facts
Summary 2 Nintendo (Hong Kong) Ltd: Key Facts
Competitive Positioning
Summary 3 Nintendo (Hong Kong) Ltd: Competitive Position 2014
Sony Computer Entertainment Hong Kong Ltd in Toys and Games (hong Kong, China)
Strategic Direction
Key Facts
Summary 4 Sony Computer Entertainment Hong Kong Ltd: Key Facts
Competitive Positioning
Summary 5 Sony Computer Entertainment Hong Kong Ltd: Competitive Position 2014
Toys"r"us (hk) Ltd in Toys and Games (hong Kong, China)
Strategic Direction
Key Facts
Summary 6 Toys"R"Us (HK) Ltd: Key Facts
Summary 7 Toys"R"Us (HK) Ltd: Operational Indicators
Company Background
Internet Strategy
Private Label
Summary 8 Toys"R"Us (HK) Ltd: Private Label Portfolio
Competitive Positioning
Summary 9 Toys"R"Us (HK) Ltd: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 8 Sales of Traditional Toys and Games by Category: Value 2009-2014
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2009-2014
Table 10 Sales of Traditional Toys and Games by Type: % Value Breakdown 2009-2014
Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2010-2014
Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2011-2014
Table 13 Distribution of Traditional Toys and Games by Format: % Value 2009-2014
Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2014-2019
Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Video Games by Category: Value 2009-2014
Table 17 Sales of Video Games by Category: % Value Growth 2009-2014
Table 18 Sales of Video Games Software by Type: % Value Breakdown 2009-2014
Table 19 NBO Company Shares of Video Games: % Value 2010-2014
Table 20 LBN Brand Shares of Video Games: % Value 2011-2014
Table 21 NBO Company Shares of Video Games Hardware: % Value 2010-2014
Table 22 LBN Brand Shares of Video Games Hardware: % Value 2011-2014
Table 23 NBO Company Shares of Video Games Software: % Value 2010-2014
Table 24 LBN Brand Shares of Video Games Software: % Value 2011-2014
Table 25 NBO Company Shares of Digital Gaming: % Value 2010-2014
Table 26 LBN Brand Shares of Digital Gaming: % Value 2011-2014
Table 27 Distribution of Video Games by Format: % Value 2009-2014
Table 28 Distribution of Video Games Hardware by Format: % Value 2009-2014
Table 29 Distribution of Video Games Software by Format: % Value 2009-2014
Table 30 Forecast Sales of Video Games by Category: Value 2014-2019
Table 31 Forecast Sales of Video Games by Category: % Value Growth 2014-2019

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