Toys and Games in Malaysia

 Published On: Oct, 2015 |    No of Pages: 33 |  Published By: Euromonitor | Format: PDF
Toys and games registered slower current retail value growth in 2014. GDP growth in Malaysia was 6%, but inflation increased to 3% in 2014. The weakening of the ringgit against the US dollar further dented consumer confidence in Malaysia. The popularity of mobile devices and free-to-play mobile games resulted in fewer purchases of mobile games. Higher disposable incomes encouraged parents to purchase toys for their kids. However, increasingly selective parents seek toys that are safe, offer...

Euromonitor International's Toys and Games in Malaysia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Traditional Toys and Games, Video Games.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Toys and Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

TOYS AND GAMES IN MALAYSIA

LIST OF CONTENTS AND TABLES

Executive Summary
Moderate Positive Growth in 2014
Rising Demand for Licensed Toys in Malaysia
International Players Remain Dominant
Store-based Remains the One-stop Distribution Channel
Gst Implementation in Malaysia
Key Trends and Developments
Cloud of Uncertainty
Alternative Sources Available
Riding on the Super Heroes Wave
Market Data
Table 1 Sales of Toys and Games by Category: Value 2009-2014
Table 2 Sales of Toys and Games by Category: % Value Growth 2009-2014
Table 3 NBO Company Shares of Toys and Games: % Value 2010-2014
Table 4 LBN Brand Shares of Toys and Games: % Value 2011-2014
Table 5 Distribution of Toys and Games by Format: % Value 2009-2014
Table 6 Forecast Sales of Toys and Games by Category: Value 2014-2019
Table 7 Forecast Sales of Toys and Games by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources
Hasbro Toys (m) Sdn Bhd in Toys and Games (malaysia)
Strategic Direction and Background
Key Facts
Summary 2 Hasbro Toys (M) Sdn Bhd: Key Facts
Summary 3 Hasbro Toys (M) Sdn Bhd
Competitive Positioning
Summary 4 Hasbro Toys (M) Sdn Bhd: Competitive Position 2014
Lego Ooo in Toys and Games (malaysia)
Strategic Direction
Key Facts
Summary 5 LEGO OOO: Key Facts
Summary 6 LEGO OOO
Competitive Positioning
Mattel Inc in Toys and Games (malaysia)
Strategic Direction and Background
Key Facts
Summary 7 Mattel Malaysia Sdn Bhd: Key Facts
Summary 8 Mattel Inc
Competitive Positioning
Summary 9 Mattel Inc: Competitive Position 2014
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 8 Sales of Traditional Toys and Games by Category: Value 2009-2014
Table 9 Sales of Traditional Toys and Games by Category: % Value Growth 2009-2014
Table 10 Sales of Traditional Toys and Games by Type: % Value Breakdown 2009-2014
Table 11 NBO Company Shares of Traditional Toys and Games: % Value 2010-2014
Table 12 LBN Brand Shares of Traditional Toys and Games: % Value 2011-2014
Table 13 Distribution of Traditional Toys and Games by Format: % Value 2009-2014
Table 14 Forecast Sales of Traditional Toys and Games by Category: Value 2014-2019
Table 15 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2014-2019
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 16 Sales of Video Games by Category: Value 2009-2014
Table 17 Sales of Video Games by Category: % Value Growth 2009-2014
Table 18 Sales of Video Games Software by Type: % Value Breakdown 2009-2014
Table 19 NBO Company Shares of Video Games: % Value 2010-2014
Table 20 LBN Brand Shares of Video Games: % Value 2011-2014
Table 21 NBO Company Shares of Video Games Hardware: % Value 2010-2014
Table 22 LBN Brand Shares of Video Games Hardware: % Value 2011-2014
Table 23 NBO Company Shares of Video Games Software: % Value 2010-2014
Table 24 LBN Brand Shares of Video Games Software: % Value 2011-2014
Table 25 NBO Company Shares of Digital Gaming: % Value 2010-2014
Table 26 LBN Brand Shares of Digital Gaming: % Value 2011-2014
Table 27 Distribution of Video Games by Format: % Value 2009-2014
Table 28 Distribution of Video Games Hardware by Format: % Value 2009-2014
Table 29 Distribution of Video Games Software by Format: % Value 2009-2014
Table 30 Forecast Sales of Video Games by Category: Value 2014-2019
Table 31 Forecast Sales of Video Games by Category: % Value Growth 2014-2019

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