Video Games in Hong Kong, China

 Published On: Jun, 2017 |    No of Pages: 25 |  Published By: Euromonitor | Format: PDF
Video games grew by 7% in value terms in 2016, slower than in 2015 and 2014. Firstly, the new console factor, underpinned by PlayStation 4 and Xbox One, subsided in 2016. Secondly the shift in preference saw consumers play more mobile and online games, which are free-to-play, with an option for in-app purchase, thus increasing accessibility for consumers without requiring commitment to purchase before testing. Console games, on the other hand, often require an outright purchase and are thus more...

Video Games in Hong Kong, China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market's major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
VIDEO GAMES IN HONG KONG, CHINA

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Video Games by Category: Value 2011-2016
Table 2 Sales of Video Games by Category: % Value Growth 2011-2016
Table 3 NBO Company Shares of Video Games: % Value 2012-2016
Table 4 LBN Brand Shares of Video Games: % Value 2013-2016
Table 5 NBO Company Shares of Video Games Hardware: % Value 2012-2016
Table 6 LBN Brand Shares of Video Games Hardware: % Value 2013-2016
Table 7 NBO Company Shares of Video Games Software: % Value 2012-2016
Table 8 LBN Brand Shares of Video Games Software: % Value 2013-2016
Table 9 Distribution of Video Games by Format: % Value 2011-2016
Table 10 Distribution of Video Games Hardware by Format: % Value 2011-2016
Table 11 Distribution of Video Games Software by Format: % Value 2011-2016
Table 12 Distribution of Video Games Software (Physical) by Format: % Value 2011-2016
Table 13 Distribution of Video Games Software (Digital) by Format: % Value 2011-2016
Table 14 Forecast Sales of Video Games by Category: Value 2016-2021
Table 15 Forecast Sales of Video Games by Category: % Value Growth 2016-2021
Sony Interactive Entertainment (hk) Ltd in Toys and Games (hong Kong, China)
Strategic Direction
Key Facts
Summary 1 Sony Interactive Entertainment (HK) Ltd: Key Facts
Competitive Positioning
Summary 2 Sony Interactive Entertainment (HK) Ltd: Competitive Position 2016
Executive Summary
Toys and Games Registers Positive Current Value Growth in 2016
Licenced Toys and Games Posts Higher Current Value Growth
International Players Continue To Lead Toys and Games
Internet Retailing Grows in Importance in 2016
Toys and Games Is Set To Grow Modestly Over the Forecast Period
Key Trends and Developments
Continued Low Birth Rates Present A Challenge for Toys and Games
Internet Retailing Picks Up for Video Games
Market Data
Table 16 Sales of Toys and Games by Category: Value 2011-2016
Table 17 Sales of Toys and Games by Category: % Value Growth 2011-2016
Table 18 NBO Company Shares of Toys and Games: % Value 2012-2016
Table 19 LBN Brand Shares of Toys and Games: % Value 2013-2016
Table 20 Distribution of Toys and Games by Format: % Value 2011-2016
Table 21 Forecast Sales of Toys and Games by Category: Value 2016-2021
Table 22 Forecast Sales of Toys and Games by Category: % Value Growth 2016-2021
Sources
Summary 3 Research Sources
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