Video Games in South Korea

 Published On: Oct, 2015 |    No of Pages: 23 |  Published By: Euromonitor | Format: PDF
Digital gaming dominates video games in South Korea due to the strong influence of online games. Although online games accounted for 65% of retail value sales in digital gaming in 2014, the trend is towards mobile games, which accounted for 24%. Console games remains a relatively insignificant category.

Euromonitor International's Video Games in South Korea report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Digital Gaming, Video Games Hardware, Video Games Software.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Video Games market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

VIDEO GAMES IN SOUTH KOREA

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Video Games by Category: Value 2009-2014
Table 2 Sales of Video Games by Category: % Value Growth 2009-2014
Table 3 Sales of Video Games Software by Type: % Value Breakdown 2009-2014
Table 4 NBO Company Shares of Video Games: % Value 2010-2014
Table 5 LBN Brand Shares of Video Games: % Value 2011-2014
Table 6 NBO Company Shares of Video Games Hardware: % Value 2010-2014
Table 7 LBN Brand Shares of Video Games Hardware: % Value 2011-2014
Table 8 NBO Company Shares of Video Games Software: % Value 2010-2014
Table 9 LBN Brand Shares of Video Games Software: % Value 2011-2014
Table 10 NBO Company Shares of Digital Gaming: % Value 2010-2014
Table 11 LBN Brand Shares of Digital Gaming: % Value 2011-2014
Table 12 Distribution of Video Games by Format: % Value 2009-2014
Table 13 Distribution of Video Games Hardware by Format: % Value 2009-2014
Table 14 Distribution of Video Games Software by Format: % Value 2009-2014
Table 15 Forecast Sales of Video Games by Category: Value 2014-2019
Table 16 Forecast Sales of Video Games by Category: % Value Growth 2014-2019
Ncsoft Corp in Toys and Games (south Korea)
Strategic Direction
Key Facts
Summary 1 NCsoft Corp: Key Facts
Summary 2 NCsoft Corp: Operational Indicators
Competitive Positioning
Summary 3 NCsoft Corp: Competitive Position 2014
Executive Summary
Toys and Games Maintains Positive Growth
Licensed Toys Make the Difference for Traditional Toys and Games
Ncsoft Corp Maintains Top Position
Internet Retailing Increases Influence
Positive Growth Forecast
Key Trends and Developments
Licensing the Biggest Potential Threat
New Paradigm for Toys and Games With Changing Demographics
Internet Retailing Is Mainstream for Toys and Games
Market Data
Table 17 Sales of Toys and Games by Category: Value 2009-2014
Table 18 Sales of Toys and Games by Category: % Value Growth 2009-2014
Table 19 NBO Company Shares of Toys and Games: % Value 2010-2014
Table 20 LBN Brand Shares of Toys and Games: % Value 2011-2014
Table 21 Distribution of Toys and Games by Format: % Value 2009-2014
Table 22 Forecast Sales of Toys and Games by Category: Value 2014-2019
Table 23 Forecast Sales of Toys and Games by Category: % Value Growth 2014-2019
Sources
Summary 4 Research Sources

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