Writing Instruments in Italy

 Published On: Jul, 2016 |    No of Pages: 21 |  Published By: Euromonitor | Format: PDF
Sales of writing instruments continued to be affected by a less than favourable economic context in the country. Low purchasing power led consumers to reduce their expenditure and to focus more on purchasing products of greater necessity. Despite this, they still preferred traditional branded items for the quality and writing comfort they offer. This category generally registers a peak in sales in the months before the start of a new school year, as this is the time when parents purchase all typ...

Euromonitor International's Writing Instrumentsin Italy report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2011-2015), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market be they new product developments, distribution or pricing issues. Forecasts to 2020 illustrate how the market is set to change.

Product coverage: Colouring, Markers and Highlighters, Pencils, Pens, Writing Accessories.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Writing Instruments market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.
WRITING INSTRUMENTS IN ITALY
Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Writing Instruments by Category: Volume 2011-2016
Table 2 Sales of Writing Instruments by Category: Value 2011-2016
Table 3 Sales of Writing Instruments by Category: % Volume Growth 2011-2016
Table 4 Sales of Writing Instruments by Category: % Value Growth 2011-2016
Table 5 Sales of Colouring by Type: % Value 2011-2016
Table 6 Sales of Markers and Highlighters by Type: % Value 2011-2016
Table 7 Sales of Roller Ball Pens by Type: % Value 2011-2016
Table 8 NBO Company Shares of Writing Instruments: % Value 2011-2015
Table 9 LBN Brand Shares of Writing Instruments: % Value 2012-2015
Table 10 Distribution of Writing Instruments by Format: % Value 2011-2016
Table 11 Forecast Sales of Writing Instruments by Category: Volume 2016-2021
Table 12 Forecast Sales of Writing Instruments by Category: Value 2016-2021
Table 13 Forecast Sales of Writing Instruments by Category: % Volume Growth 2016-2021
Table 14 Forecast Sales of Writing Instruments by Category: % Value Growth 2016-2021
Aurora SRL in Personal Accessories (italy)
Strategic Direction
Key Facts
Summary 1 Aurora Srl: Key Facts
Competitive Positioning
Summary 2 Aurora Srl: Competitive Position 2015
Executive Summary
Slow Economic Progress and High Unemployment Dent Consumer Confidence
Increasing Prevalence of Discounting and Bargain Hunting Reshape the Market
Italian Players Continue To Lead This Highly Fragmented Market
Specialist Goods Retailers Remain Popular for Personal Accessories
Desire for Quality Remains Undiminished, Despite Economic Constraints
Key Trends and Developments
Economic Constraints Continue To Hinder the Market
Product Customisation and Eco-friendly Accessories Remain in Vogue
Well-priced Luxury Brands Boost Sales of Personal Accessories in Italy
Market Data
Table 15 Sales of Personal Accessories by Category: Volume 2011-2016
Table 16 Sales of Personal Accessories by Category: Value 2011-2016
Table 17 Sales of Personal Accessories by Category: % Volume Growth 2011-2016
Table 18 Sales of Personal Accessories by Category: % Value Growth 2011-2016
Table 19 NBO Company Shares of Personal Accessories: % Value 2011-2015
Table 20 LBN Brand Shares of Personal Accessories: % Value 2012-2015
Table 21 Distribution of Personal Accessories by Format: % Value 2011-2016
Table 22 Forecast Sales of Personal Accessories by Category: Volume 2016-2021
Table 23 Forecast Sales of Personal Accessories by Category: Value 2016-2021
Table 24 Forecast Sales of Personal Accessories by Category: % Volume Growth 2016-2021
Table 25 Forecast Sales of Personal Accessories by Category: % Value Growth 2016-2021
Definitions
Sources
Summary 3 Research Sources
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