Consumer Appliances in Taiwan

 Published On: Dec, 2017 |    No of Pages: 110 |  Published By: Euromonitor | Format: PDF
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Consumer appliances posted slower retail volume growth in 2017 compared to 2016. Economic downturn and a depressed housing market, negatively impacted by stricter policies launched by the Taiwanese government to reduce property speculation, have curbed overall expenditure. This resulted in volume sales decline in major appliances categories except dishwashers and microwaves in 2017. In small appliances, consumers paid more attention to innovative models with dazzling designs and styles, leading...

Consumer Appliances in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER APPLIANCES IN TAIWAN

Executive Summary
Consumer Appliances Sees Slower Retail Volume Growth
Energy-efficient Products Become the Top Priority
Competition Intensifies Among International and Local Players
Non-grocery Retailing Keeps Increasing, While Internet Retailing and the Construction Channel Cannot Be Overlooked
Growth in Retail Volume Sales Is Expected To Slow Down in Consumer Appliances
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 13 Sales of Small Appliances by Category: Volume 2012-2017
Table 14 Sales of Small Appliances by Category: Value 2012-2017
Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Dishwashers Gains Momentum
Freestanding Dishwashers Performs More Strongly Than Built-in
Electricity- and Water-efficient Features Remain the Focus for Consumers and Manufacturers
Competitive Landscape
Bosch Dominates Dishwashers Due To A Wider Product Portfolio and Stronger Focus on the Construction Channel
All Dishwasher Brands Are Imported, Thus More Expensive Than Other Consumer Appliances
Channels Such As Construction and Department Stores Are Proven Efficient in Consolidating Shares for Premium Brands
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2012-2017
Table 36 Sales of Dishwashers by Category: Value 2012-2017
Table 37 Sales of Dishwashers by Category: % Volume Growth 2012-2017
Table 38 Sales of Dishwashers by Category: % Value Growth 2012-2017
Table 39 Sales of Dishwashers by Format: % Volume 2012-2017
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
Table 41 NBO Company Shares of Dishwashers: % Volume 2013-2017
Table 42 LBN Brand Shares of Dishwashers: % Volume 2014-2017
Table 43 Distribution of Dishwashers by Format: % Volume 2012-2017
Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
Table 45 Forecast Sales of Dishwashers by Category: Volume 2017-2022
Table 46 Forecast Sales of Dishwashers by Category: Value 2017-2022
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022
Headlines
Prospects
Energy Efficiency and Enhanced Cleaning Features Are Top Concerns
Freestanding Washer Dryers Gradually Penetrates Taiwan
Smart Features Remain in A Niche
Competitive Landscape
Panasonic Leads Overall While Lg Heads Automatic Washer Dryers
Domestic Brands Hold Steady Shares in Automatic Washing Machines
Semi-automatic Washing Machines and Automatic Tumble Dryers Differ in Development Trajectories
Category Data
Table 49 Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 50 Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
Table 54 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Large Cooking Appliances Suffers Greater Decline Due To Housing Depression
Multifunctional Formats and Models Are Preferred
Ovens Is in A Niche Compared To Other Large Cooking Appliances
Competitive Landscape
Sakura Maintains Its Leading Position
Local Players Dominate Overall, While Foreign Brands Have A Little Influence in Ovens
the Construction Channel Demonstrates Its Power in Influencing Sales Performance
Category Data
Table 65 Sales of Large Cooking Appliances by Category: Volume 2012-2017
Table 66 Sales of Large Cooking Appliances by Category: Value 2012-2017
Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
Table 69 Sales of Built-in Hobs by Format: % Volume 2012-2017
Table 70 Sales of Ovens by Connected Appliances: % Volume 2013-2017
Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
Table 73 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
Table 74 NBO Company Shares of Ovens: % Volume 2013-2017
Table 75 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017
Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017
Table 78 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
Table 79 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
Table 80 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 81 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 82 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 83 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Microwaves Stays Steady Due To Being Considered A Necessity in Daily Life
Multifunctional Products Continue To Penetrate Households in Taiwan
Negative Effects Brought by Food Safety Scandals Weaken Among Consumers
Competitive Landscape
Panasonic Leads Microwaves Through Its Japanese Brand Influence
Local Brands Strive To Compete Via Entry-level Models
Parallel Imports May Be Noticeable in Combination Microwaves at Premium Prices
Category Data
Table 84 Sales of Microwaves by Category: Volume 2012-2017
Table 85 Sales of Microwaves by Category: Value 2012-2017
Table 86 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 87 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 88 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 89 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 90 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 91 Distribution of Microwaves by Format: % Volume 2012-2017
Table 92 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 93 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 94 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 95 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 96 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022
Headlines
Prospects
New Energy Regulations Applicable From 2018 Expected To Initiate Moderate Increases Despite Saturation of Refrigeration Appliances
Energy Efficiency Remains the Key Focus for Players
Smart Fridge Freezers Launched With Extra Modules
Competitive Landscape
Panasonic Expands Its Share Through Differentiation
Domestic Brands Hold Advantage Over International Players
Freezers To Feel the Biggest Squeeze
Category Data
Table 97 Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 98 Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 99 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 100 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Table 101 Sales of Freezers by Format: % Volume 2012-2017
Table 102 Sales of Freezers by Volume Capacity: % Volume 2012-2017
Table 103 Sales of Fridge Freezers by Format: % Volume 2012-2017
Table 104 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
Table 105 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
Table 106 Sales of Fridges by Volume Capacity: % Volume 2012-2017
Table 107 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
Table 108 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
Table 109 NBO Company Shares of Built-in Fridge Freezers: % Volume 2013-2017
Table 110 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
Table 111 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
Table 112 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
Table 113 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
Table 114 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 115 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 116 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 117 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
New Energy Efficiency Regulations in Air Treatment Products
Smart Features Are Most Welcomed in Air Treatment Products
Air Purifiers Grows Fastest Due To Worsening Air Quality
Competitive Landscape
Panasonic Leads, Pursued by Sampo and Hitachi
Local Brands Are Stronger in Cooling Fans and Dehumidifiers
486 Group Purchasing Website Contributes Greatly To Lg's Sales Performance in Taiwan
Category Data
Table 118 Sales of Air Treatment Products by Category: Volume 2012-2017
Table 119 Sales of Air Treatment Products by Category: Value 2012-2017
Table 120 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
Table 121 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
Table 122 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
Table 123 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
Table 124 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
Table 125 Distribution of Air Treatment Products by Format: % Volume 2012-2017
Table 126 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
Table 127 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
Table 128 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
Table 129 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 130 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Headlines
Prospects
Food Preparation Appliances Stays Steady Amid Consumers' Lower Sensitivity To Food Safety Scandals
Smaller/portable Appliances Become More Popular
Food Processors Achieves the Fastest Growth
Competitive Landscape
Philips Leads Food Preparation Appliances, Closely Followed by Panasonic
Local Brands Struggle To Capture More Share
Smaller Brands Utilise Multiple Channels
Category Data
Table 131 Sales of Food Preparation Appliances by Category: Volume 2012-2017
Table 132 Sales of Food Preparation Appliances by Category: Value 2012-2017
Table 133 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
Table 134 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
Table 135 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
Table 136 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
Table 137 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
Table 138 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 139 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 140 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 141 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Higher-priced Personal Care Appliances Records Stronger Presence
Electric Facial Cleansers Still Grows Fastest
Hair Care Appliances With Specialised Design and Stronger Functions Stay in Favour
Competitive Landscape
Panasonic in Fierce Competition With Philips
International Brands Dominate, While Local Players Gradually Disappear
Tescom Is A Significant New Player in Hair Care Appliances
Category Data
Table 142 Sales of Personal Care Appliances by Category: Volume 2012-2017
Table 143 Sales of Personal Care Appliances by Category: Value 2012-2017
Table 144 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
Table 145 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
Table 146 Sales of Body Shavers by Format: % Volume 2012-2017
Table 147 Sales of Hair Care Appliances by Format: % Volume 2012-2017
Table 148 NBO Company Shares of Personal Care Appliances 2013-2017
Table 149 LBN Brand Shares of Personal Care Appliances 2014-2017
Table 150 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
Table 151 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 152 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
Table 153 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 154 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Sales Slow Due To Lower Consumer Sensitivity To Food Scandals
Coffee Machines Accelerates Due To the Flourishing Coffee Culture
Rice Cookers Retains Its Importance in Daily Life
Competitive Landscape
Tatung Maintains Its Leading Position
Local Brands Form the Majority, While International Brands See Moderate Growth
Multichannel Retailing Becomes Increasingly Significant
Category Data
Table 155 Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 156 Sales of Small Cooking Appliances by Category: Value 2012-2017
Table 157 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
Table 158 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
Table 159 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
Table 160 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
Table 161 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
Table 162 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
Table 163 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 164 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 165 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 166 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Stick Vacuum Cleaners Sees Greater Sales Increases
Innovative Vacuum Cleaners Capture More Attention Amid the Humid Local Climate
Smart Features Slowly Penetrate Robotic Vacuum Cleaners
Competitive Landscape
Electrolux Is Strong in Standard Products
New Players Progressively Enter Vacuum Cleaners
Small Group Purchasing Website Displays Power To Attract Consumers
Category Data
Table 167 Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 168 Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 169 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 170 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
Table 171 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2013-2017
Table 172 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
Table 173 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
Table 174 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
Table 175 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 176 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 177 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 178 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022

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