Billa sro in Retailing (Slovakia)

 Published On: Jan, 2016 |    No of Pages: 3 |  Published By: Euromonitor | Format: PDF
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Billa is planning to utilise its marketing activities in order to gain loyal consumers. The company is supporting the successful concept of loyalty cards, Billa karta, which are very popular among customers. Keeping up to date with healthy living and organic food trends is Billa’s strategy.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.



Strategic Direction
Company Background
Digital Strategy
Summary 1 Billa sro: Share of Sales Generated by Internet Retailing 2013-2015
Chart 1 Modern Grocery Retailers: Billa, Supermarkets in Prešov
Private Label
Summary 2 Billa sro: Private Label Portfolio
Competitive Positioning
Summary 3 Billa sro: Competitive Position 2015

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