Lion Group, The in Retailing (Vietnam)

 Published On: Jan, 2017 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
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In 2016, fierce competition forced The Lion Group to close its final department store in Hanoi, bringing an end to the presence of Parkson in the city, at one time a major focus for the expansion of the international retail brand. Instead, The Lion Group is set to focus on developing its outlets in Ho Chi Minh City. Moreover, The Lion Group is expected not only to promote long-term investment in developing premium department stores, but also to pay more attention to the environment and the susta...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

LION GROUP, THE IN RETAILING (VIETNAM)

Strategic Direction
Company Background
Digital Strategy
Competitive Positioning
Summary 1 The Lion Group: Competitive Position 2016

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