Lion Group, The in Retailing (Vietnam)

 Published On: Jan, 2016 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
Over the forecast period, The Lion Group is expected to experience a slowdown in its distribution expansion rate and focus on strategic marketing with appealing public events in order to create an engaging one-stop entertaining and shopping destination. With one store closing in Hanoi in January 2015, the group is expected to be more cautious in its bid to gain further penetration over the forecast period in terms of target audience and store location.

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retailing market;
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Strategic Direction
Company Background
Digital Strategy
Competitive Positioning
Summary 1 The Lion Group: Competitive Position 2015

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