Consumer Appliances in Egypt

 Published On: Dec, 2017 |    No of Pages: 106 |  Published By: Euromonitor | Format: PDF
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With a very high budget deficit in 2016 and lower currency exchange rate, as well as a shortage of US dollars, the Egyptian government had to float the fixed exchange rate and raise taxes. As a result, the Egyptian pound depreciated sharply, which increased external competitiveness, but caused high inflation as the prices of imports rose significantly. Higher consumer prices led to a change in purchasing behaviour, which negatively affected the performance of the whole market. Moreover, the medi...

Consumer Appliances in Egypt report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER APPLIANCES IN EGYPT

Executive Summary
Egypt's Economic Problems Affect Industry Growth
Manufacturers Adapt Their Strategies To the Market Situation
Large Brands Exert More Control Over Consumer Appliances
Internet Retailing Gains Traction
Economic Instability Is Set To Slow Recovery in the Forecast Period
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 13 Sales of Small Appliances by Category: Volume 2012-2017
Table 14 Sales of Small Appliances by Category: Value 2012-2017
Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
A Dishwasher Remains A Luxury Item
Full Size Outperforms Table-top Dishwashers
Positive Outlook for Dishwashers
Competitive Landscape
Hotpoint-ariston Overtakes Lg To Become the Leading Brand in 2017
Internet Retailers Continue To Gain Ground
Unit Price Hike and Cost-effective Concerns Weaken Demand
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2012-2017
Table 36 Sales of Dishwashers by Category: Value 2012-2017
Table 37 Sales of Dishwashers by Category: % Volume Growth 2012-2017
Table 38 Sales of Dishwashers by Category: % Value Growth 2012-2017
Table 39 Sales of Dishwashers by Format: % Volume 2012-2017
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
Table 41 NBO Company Shares of Dishwashers: % Volume 2013-2017
Table 42 LBN Brand Shares of Dishwashers: % Volume 2014-2017
Table 43 Distribution of Dishwashers by Format: % Volume 2012-2017
Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
Table 45 Forecast Sales of Dishwashers by Category: Volume 2017-2022
Table 46 Forecast Sales of Dishwashers by Category: Value 2017-2022
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022
Headlines
Prospects
Wider Availability and Choice Contributes To Retail Volume Sales Growth
Automatic Washing Machines Posts the Fastest Retail Volume Sales Growth
Positive Retail Volume Growth Is Expected Over the Forecast Period
Competitive Landscape
El Araby Group Leads Home Laundry Appliances
Specialist Retailers Continue To Lead Distribution
Fast Average Unit Price Growth Encourages A Move Towards Domestic Appliances
Category Data
Table 49 Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 50 Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
Table 54 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Built-in Appliances Struggle To Attract Egyptian Consumers
Legislation on Imports Affects Unit Prices and Purchasing Decisions
Stable Demand Expected Over the Forecast Period
Competitive Landscape
Universal Group Focuses on Large Cooking Appliances
Domestic Firms Enjoy Success in Large Cooking Appliances
Internet Retailing's Appeal Continues To Grow
Category Data
Table 65 Sales of Large Cooking Appliances by Category: Volume 2012-2017
Table 66 Sales of Large Cooking Appliances by Category: Value 2012-2017
Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
Table 69 Sales of Built-in Hobs by Format: % Volume 2012-2017
Table 70 Sales of Ovens by Connected Appliances: % Volume 2013-2017
Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
Table 73 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
Table 74 NBO Company Shares of Ovens: % Volume 2013-2017
Table 75 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017
Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017
Table 78 NBO Company Shares of Cookers: % Volume 2013-2017
Table 79 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
Table 80 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
Table 81 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 82 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 83 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 84 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Busy Lifestyles Increase the Demand for Microwaves in Egypt
Freestanding Continues To Dominate Microwaves in 2017
Push and Pull Expected Over the Forecast Period
Competitive Landscape
Lg Electronics and Samsung Lead Microwaves in Egypt
More Brands Enjoy Significant Demand
Specialist Retailers Dominate Distribution
Category Data
Table 85 Sales of Microwaves by Category: Volume 2012-2017
Table 86 Sales of Microwaves by Category: Value 2012-2017
Table 87 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 88 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 89 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 90 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 91 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 92 Distribution of Microwaves by Format: % Volume 2012-2017
Table 93 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 94 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 95 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 96 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 97 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022
Headlines
Prospects
Demographic Factors Grow Refrigeration Appliances in Egypt
Egyptians Favour Freestanding Double Door (top Freezer) Fridge Freezers
Decline in Built-in Volume Sales Limits Overall Growth
Competitive Landscape
El Araby Group Leads Refrigeration Appliances
Hypermarkets' Retail Volume Share Continues To Grow
Economic Conditions Limit Company Activity
Category Data
Table 98 Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 99 Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 100 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 101 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Table 102 Sales of Freezers by Format: % Volume 2012-2017
Table 103 Sales of Freezers by Volume Capacity: % Volume 2012-2017
Table 104 Sales of Fridge Freezers by Format: % Volume 2012-2017
Table 105 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
Table 106 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
Table 107 Sales of Fridges by Volume Capacity: % Volume 2012-2017
Table 108 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
Table 109 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
Table 110 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
Table 111 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
Table 112 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
Table 113 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
Table 114 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 115 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 116 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 117 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
High Summer Temperatures Stimulate the Demand for Air Treatment Products
Room Air Conditioners Vanish From the Market
Air Treatment Products Is Set To Post Positive Volume Growth Over the Forecast Period
Competitive Landscape
El Araby Group Leads Air Conditioners
Fresh Electric Dominates Cooling Fans
Shortage of Imported Air Treatment Products
Category Data
Table 118 Sales of Air Treatment Products by Category: Volume 2012-2017
Table 119 Sales of Air Treatment Products by Category: Value 2012-2017
Table 120 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
Table 121 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
Table 122 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
Table 123 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
Table 124 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
Table 125 Distribution of Air Treatment Products by Format: % Volume 2012-2017
Table 126 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
Table 127 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
Table 128 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
Table 129 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 130 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Headlines
Prospects
Greater Awareness of the Benefits of Food Preparation Appliances
Food Processors Is the Largest Subcategory
Food Preparation Appliances Is Set To See Volume Growth Over the Forecast Period
Competitive Landscape
Moulinex Misr Intercommerce Leads A Competitive Field
Black+decker Loses Visibility in Food Preparation Appliances
Consumers Show High Awareness of Brands and Products
Category Data
Table 131 Sales of Food Preparation Appliances by Category: Volume 2012-2017
Table 132 Sales of Food Preparation Appliances by Category: Value 2012-2017
Table 133 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
Table 134 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
Table 135 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
Table 136 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
Table 137 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
Table 138 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 139 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 140 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 141 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
the Development of Body Shavers Contributes To Growth
Body Shavers Is the Fastest-growing Subcategory
Personal Care Appliances Is Set To Grow Over the Forecast Period
Competitive Landscape
Gillette Holds the Leading Position
Babyliss Leads Hair Care Appliances
Companies Try To Find Solutions To Price Hikes
Category Data
Table 142 Sales of Personal Care Appliances by Category: Volume 2012-2017
Table 143 Sales of Personal Care Appliances by Category: Value 2012-2017
Table 144 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
Table 145 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
Table 146 Sales of Body Shavers by Format: % Volume 2012-2017
Table 147 Sales of Hair Care Appliances by Format: % Volume 2012-2017
Table 148 NBO Company Shares of Personal Care Appliances 2013-2017
Table 149 LBN Brand Shares of Personal Care Appliances 2014-2017
Table 150 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
Table 151 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 152 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
Table 153 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 154 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Small Cooking Appliances Grow in Popularity in 2017
Electric Steamers Benefits From Growing Awareness of Healthy Cooking Methods
Small Cooking Appliances Is Expected To Grow Over the Forecast Period
Competitive Landscape
De'longhi Is the Long-time Leader
Small Cooking Appliances Lacks Major Marketing and Advertising Campaigns
Consumers Prefer Specialist Retailers When Buying Small Cooking Appliances
Category Data
Table 155 Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 156 Sales of Small Cooking Appliances by Category: Value 2012-2017
Table 157 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
Table 158 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
Table 159 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
Table 160 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
Table 161 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
Table 162 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 163 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 164 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 165 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Legislation on Imports Threatens International Brands
Cylinder Vacuum Cleaners Remain First Choice
Further Retail Volume Growth Is Anticipated Over the Forecast Period
Competitive Landscape
El Araby Group Retains Its Leading Position in 2017
Increasing Competition in Vacuum Cleaners
Specialist Retailers Adapt To the Development of Internet Retailing
Category Data
Table 166 Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 167 Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 168 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 169 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
Table 170 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
Table 171 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
Table 172 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
Table 173 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 174 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 175 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 176 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022

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