Consumer Appliances in Morocco

 Published On: Dec, 2017 |    No of Pages: 106 |  Published By: Euromonitor | Format: PDF
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Consumers in large cities tended to buy new consumer appliances such as dishwashers and automatic tumble dryers to save time and effort. Additionally, the growing number of deals and promotions by large consumer appliances companies drove retail value and volume sales in 2017. Such promotions included buying a set of appliances such as an automatic washing machine, an oven, a refrigerator and a microwave for MAD8,000. Consumers’ awareness of many products increased due to advertising and the str...

Consumer Appliances in Morocco report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2012-2016, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2021 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Consumer Appliances market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

CONSUMER APPLIANCES IN MOROCCO

Executive Summary
Consumer Appliances in Morocco in 2017
Ecological and Smart Choices
Competition Between Major Brands
the Rise of E-commerce in Morocco
Growing Chinese Products in Consumer Appliances in Morocco
Market Indicators
Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2012-2017
Table 2 Replacement Cycles of Consumer Appliances by Category 2012-2017
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2017-2022
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2017-2022
Market Data
Table 5 Sales of Consumer Appliances by Category: Volume 2012-2017
Table 6 Sales of Consumer Appliances by Category: Value 2012-2017
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2012-2017
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2012-2017
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2012-2017
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2012-2017
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2012-2017
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2012-2017
Table 13 Sales of Small Appliances by Category: Volume 2012-2017
Table 14 Sales of Small Appliances by Category: Value 2012-2017
Table 15 Sales of Small Appliances by Category: % Volume Growth 2012-2017
Table 16 Sales of Small Appliances by Category: % Value Growth 2012-2017
Table 17 NBO Company Shares of Major Appliances: % Volume 2013-2017
Table 18 LBN Brand Shares of Major Appliances: % Volume 2014-2017
Table 19 NBO Company Shares of Small Appliances: % Volume 2013-2017
Table 20 LBN Brand Shares of Small Appliances: % Volume 2014-2017
Table 21 Distribution of Major Appliances by Format: % Volume 2012-2017
Table 22 Distribution of Small Appliances by Format: % Volume 2012-2017
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2017-2022
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2017-2022
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2017-2022
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2017-2022
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2017-2022
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2017-2022
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2017-2022
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2017-2022
Table 31 Forecast Sales of Small Appliances by Category: Volume 2017-2022
Table 32 Forecast Sales of Small Appliances by Category: Value 2017-2022
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2017-2022
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2017-2022
Sources
Summary 1 Research Sources
Headlines
Prospects
Stable Demand Expected Over the Forecast Period
Dishwashers Maintains Positive Growth in 2017
Built-in Dishwashers the Strongest Performer
Competitive Landscape
Whirlpool Corp Retains Its Leading Position
Lg Corp A Close Second
International Players Continued To Outperform Local Players
Category Data
Table 35 Sales of Dishwashers by Category: Volume 2012-2017
Table 36 Sales of Dishwashers by Category: Value 2012-2017
Table 37 Sales of Dishwashers by Category: % Volume Growth 2012-2017
Table 38 Sales of Dishwashers by Category: % Value Growth 2012-2017
Table 39 Sales of Dishwashers by Format: % Volume 2012-2017
Table 40 Sales of Dishwashers by Connected Appliances: % Volume 2013-2017
Table 41 NBO Company Shares of Dishwashers: % Volume 2013-2017
Table 42 LBN Brand Shares of Dishwashers: % Volume 2014-2017
Table 43 Distribution of Dishwashers by Format: % Volume 2012-2017
Table 44 Production, Imports and Exports of Dishwashers: Total Volume 2012-2017
Table 45 Forecast Sales of Dishwashers by Category: Volume 2017-2022
Table 46 Forecast Sales of Dishwashers by Category: Value 2017-2022
Table 47 Forecast Sales of Dishwashers by Category: % Volume Growth 2017-2022
Table 48 Forecast Sales of Dishwashers by Category: % Value Growth 2017-2022
Headlines
Prospects
Home Laundry Appliances Expected To Record Positive Growth Over the Forecast Period
Demand for Dryers Remains Low
Freestanding Appliances Outperform Built-in
Competitive Landscape
Lg Corp Is Still Leading in Home Laundry Appliances in 2017
Low-income Categories Still Targeted
International Players Outperform Domestic Competitors
Category Data
Table 49 Sales of Home Laundry Appliances by Category: Volume 2012-2017
Table 50 Sales of Home Laundry Appliances by Category: Value 2012-2017
Table 51 Sales of Home Laundry Appliances by Category: % Volume Growth 2012-2017
Table 52 Sales of Home Laundry Appliances by Category: % Value Growth 2012-2017
Table 53 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2013-2017
Table 54 Sales of Automatic Washing Machines by Format: % Volume 2012-2017
Table 55 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2012-2017
Table 56 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2013-2017
Table 57 NBO Company Shares of Home Laundry Appliances: % Volume 2013-2017
Table 58 LBN Brand Shares of Home Laundry Appliances: % Volume 2014-2017
Table 59 Distribution of Home Laundry Appliances by Format: % Volume 2012-2017
Table 60 Production, Imports and Exports of Home Laundry Appliances: Total Volume 2012-2017
Table 61 Forecast Sales of Home Laundry Appliances by Category: Volume 2017-2022
Table 62 Forecast Sales of Home Laundry Appliances by Category: Value 2017-2022
Table 63 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2017-2022
Table 64 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Steady Growth Set To Continue
Large Cooking Appliances Records Strong Retail Volume Growth in 2017
Built-in Hobs the Most Dynamic Category
Competitive Landscape
Whirlpool Corp Leads
Manar SA Sustained Its Second Position
Turkish and Chinese Products Enter the Category
Category Data
Table 65 Sales of Large Cooking Appliances by Category: Volume 2012-2017
Table 66 Sales of Large Cooking Appliances by Category: Value 2012-2017
Table 67 Sales of Large Cooking Appliances by Category: % Volume Growth 2012-2017
Table 68 Sales of Large Cooking Appliances by Category: % Value Growth 2012-2017
Table 69 Sales of Built-in Hobs by Format: % Volume 2012-2017
Table 70 Sales of Ovens by Connected Appliances: % Volume 2013-2017
Table 71 NBO Company Shares of Large Cooking Appliances: % Volume 2013-2017
Table 72 LBN Brand Shares of Large Cooking Appliances: % Volume 2014-2017
Table 73 NBO Company Shares of Built-in Hobs: % Volume 2013-2017
Table 74 NBO Company Shares of Ovens: % Volume 2013-2017
Table 75 NBO Company Shares of Cooker Hoods: % Volume 2013-2017
Table 76 NBO Company Shares of Built-in Cooker Hoods: % Volume 2013-2017
Table 77 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2013-2017
Table 78 NBO Company Shares of Cookers: % Volume 2013-2017
Table 79 Distribution of Large Cooking Appliances by Format: % Volume 2012-2017
Table 80 Production, Imports and Exports of Large Cooking Appliances: Total Volume 2012-2017
Table 81 Forecast Sales of Large Cooking Appliances by Category: Volume 2017-2022
Table 82 Forecast Sales of Large Cooking Appliances by Category: Value 2017-2022
Table 83 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2017-2022
Table 84 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Microwaves Is Expected To Register Strong Volume Growth Over the Forecast Period
Strong Growth of Microwaves in 2017
Hectic Urban Lifestyles Drive Retail Volume Sales
Competitive Landscape
Lg Corp Retains the Leading Position
Whirlpool Corp Maintains Second Position
Presence of Chinese and Turkish Products Increases
Category Data
Table 85 Sales of Microwaves by Category: Volume 2012-2017
Table 86 Sales of Microwaves by Category: Value 2012-2017
Table 87 Sales of Microwaves by Category: % Volume Growth 2012-2017
Table 88 Sales of Microwaves by Category: % Value Growth 2012-2017
Table 89 Sales of Microwaves by Connected Appliances: % Volume 2013-2017
Table 90 NBO Company Shares of Microwaves: % Volume 2013-2017
Table 91 LBN Brand Shares of Microwaves: % Volume 2014-2017
Table 92 Distribution of Microwaves by Format: % Volume 2012-2017
Table 93 Production, Imports and Exports of Microwaves: Total Volume 2012-2017
Table 94 Forecast Sales of Microwaves by Category: Volume 2017-2022
Table 95 Forecast Sales of Microwaves by Category: Value 2017-2022
Table 96 Forecast Sales of Microwaves by Category: % Volume Growth 2017-2022
Table 97 Forecast Sales of Microwaves by Category: % Value Growth 2017-2022
Headlines
Prospects
Positive Growth Over the Forecast Period
Sustained Growth in 2017 Driven by Promotional Activities
Positive Performance Across Main Refrigeration Appliances
Competitive Landscape
Manar SA Still Leading in Refrigeration Appliances in 2017
Many Companies Target Low-income Segment in 2017
Presence of Chinese Products Increases
Category Data
Table 98 Sales of Refrigeration Appliances by Category: Volume 2012-2017
Table 99 Sales of Refrigeration Appliances by Category: Value 2012-2017
Table 100 Sales of Refrigeration Appliances by Category: % Volume Growth 2012-2017
Table 101 Sales of Refrigeration Appliances by Category: % Value Growth 2012-2017
Table 102 Sales of Freezers by Format: % Volume 2012-2017
Table 103 Sales of Freezers by Volume Capacity: % Volume 2012-2017
Table 104 Sales of Fridge Freezers by Format: % Volume 2012-2017
Table 105 Sales of Fridge Freezers by Volume Capacity: % Volume 2012-2017
Table 106 Sales of Fridge Freezers by Connected Appliances: % Volume 2013-2017
Table 107 Sales of Fridges by Volume Capacity: % Volume 2012-2017
Table 108 NBO Company Shares of Refrigeration Appliances: % Volume 2013-2017
Table 109 LBN Brand Shares of Refrigeration Appliances: % Volume 2014-2017
Table 110 NBO Company Shares of Built-in Fridge Freezers: % Volume 2013-2017
Table 111 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2013-2017
Table 112 NBO Company Shares of Built-in Fridges: % Volume 2013-2017
Table 113 NBO Company Shares of Freestanding Fridges: % Volume 2013-2017
Table 114 Distribution of Refrigeration Appliances by Format: % Volume 2012-2017
Table 115 Production, Imports and Exports of Refrigeration Appliances: Total Volume 2012-2017
Table 116 Forecast Sales of Refrigeration Appliances by Category: Volume 2017-2022
Table 117 Forecast Sales of Refrigeration Appliances by Category: Value 2017-2022
Table 118 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2017-2022
Table 119 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Healthy Retail Volume Growth Set To Continue
Air Conditioners Remains the Largest Category
Window Air Conditioners Remains Small While Air Purifiers Gains Ground
Competitive Landscape
Carriers Corp Remains the Leading Player
Chinese Products Continue To Attract Low-income Consumers
Innovative Products Attract Consumers
Category Data
Table 120 Sales of Air Treatment Products by Category: Volume 2012-2017
Table 121 Sales of Air Treatment Products by Category: Value 2012-2017
Table 122 Sales of Air Treatment Products by Category: % Volume Growth 2012-2017
Table 123 Sales of Air Treatment Products by Category: % Value Growth 2012-2017
Table 124 Sales of Air Conditioners by Connected Appliances: % Volume 2013-2017
Table 125 NBO Company Shares of Air Treatment Products: % Volume 2013-2017
Table 126 LBN Brand Shares of Air Treatment Products: % Volume 2014-2017
Table 127 Distribution of Air Treatment Products by Format: % Volume 2012-2017
Table 128 Production, Imports and Exports of Air Conditioners: Total Volume 2012-2017
Table 129 Forecast Sales of Air Treatment Products by Category: Volume 2017-2022
Table 130 Forecast Sales of Air Treatment Products by Category: Value 2017-2022
Table 131 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2017-2022
Table 132 Forecast Sales of Air Treatment Products by Category: % Value Growth 2017-2022
Headlines
Prospects
Healthy Diet Trends Encourage Consumers To Invest in Cooking Appliances
Chinese Gain Ground
Blenders the Most Dynamic Category in 2017
Competitive Landscape
Groupe Seb Maintains Its Leading Position
Moulinex and Philips the Top Brands
Increased Competition Due To Cheap Imports
Category Data
Table 133 Sales of Food Preparation Appliances by Category: Volume 2012-2017
Table 134 Sales of Food Preparation Appliances by Category: Value 2012-2017
Table 135 Sales of Food Preparation Appliances by Category: % Volume Growth 2012-2017
Table 136 Sales of Food Preparation Appliances by Category: % Value Growth 2012-2017
Table 137 NBO Company Shares of Food Preparation Appliances: % Volume 2013-2017
Table 138 LBN Brand Shares of Food Preparation Appliances: % Volume 2014-2017
Table 139 Distribution of Food Preparation Appliances by Format: % Volume 2012-2017
Table 140 Forecast Sales of Food Preparation Appliances by Category: Volume 2017-2022
Table 141 Forecast Sales of Food Preparation Appliances by Category: Value 2017-2022
Table 142 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2017-2022
Table 143 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Interest in Personal Appearance Increases
Hair Care Appliances the Best Performer in 2017
Growing Demand for Electric Facial Cleansers
Competitive Landscape
Phillips Remains the Most Popular Brand in 2017
Top Players Offer Wide Product Ranges
Chinese Products Gain Popularity
Category Data
Table 144 Sales of Personal Care Appliances by Category: Volume 2012-2017
Table 145 Sales of Personal Care Appliances by Category: Value 2012-2017
Table 146 Sales of Personal Care Appliances by Category: % Volume Growth 2012-2017
Table 147 Sales of Personal Care Appliances by Category: % Value Growth 2012-2017
Table 148 Sales of Body Shavers by Format: % Volume 2012-2017
Table 149 Sales of Hair Care Appliances by Format: % Volume 2012-2017
Table 150 NBO Company Shares of Personal Care Appliances 2013-2017
Table 151 LBN Brand Shares of Personal Care Appliances 2014-2017
Table 152 Distribution of Personal Care Appliances by Format: % Volume 2012-2017
Table 153 Forecast Sales of Personal Care Appliances by Category: Volume 2017-2022
Table 154 Forecast Sales of Personal Care Appliances by Category: Value 2017-2022
Table 155 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2017-2022
Table 156 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Healthy Retail Volume Growth Expected Over the Forecast Period
Coffee Machine and Kettles Gain Popularity
Cooking at Home Will Remain A Cultural Pillar
Competitive Landscape
Groupe Seb Leads
Chinese Brands Gaining Ground
Nespresso, Dubois and Lavazza Lead in Espresso Coffee Machines
Category Data
Table 157 Sales of Small Cooking Appliances by Category: Volume 2012-2017
Table 158 Sales of Small Cooking Appliances by Category: Value 2012-2017
Table 159 Sales of Small Cooking Appliances by Category: % Volume Growth 2012-2017
Table 160 Sales of Small Cooking Appliances by Category: % Value Growth 2012-2017
Table 161 Sales of Fresstanding Hobs by Format: % Volume 2012-2017
Table 162 NBO Company Shares of Small Cooking Appliances: % Volume 2013-2017
Table 163 LBN Brand Shares of Small Cooking Appliances: % Volume 2014-2017
Table 164 Distribution of Small Cooking Appliances by Format: % Volume 2012-2017
Table 165 Forecast Sales of Small Cooking Appliances by Category: Volume 2017-2022
Table 166 Forecast Sales of Small Cooking Appliances by Category: Value 2017-2022
Table 167 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2017-2022
Table 168 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2017-2022
Headlines
Prospects
Healthy Retail Volume Growth Set To Continue
Cylinder Vacuums Will Remain the Most Popular Over the Forecast Period
Launch of Robotic Vacuums Expected
Competitive Landscape
Groupe Seb Remains the Leader
Lg Corp and Seb Group Are Competing Fiercely for the Second Position
Chinese Products Present But Demand Still Low
Category Data
Table 169 Sales of Vacuum Cleaners by Category: Volume 2012-2017
Table 170 Sales of Vacuum Cleaners by Category: Value 2012-2017
Table 171 Sales of Vacuum Cleaners by Category: % Volume Growth 2012-2017
Table 172 Sales of Vacuum Cleaners by Category: % Value Growth 2012-2017
Table 173 NBO Company Shares of Vacuum Cleaners: % Volume 2013-2017
Table 174 LBN Brand Shares of Vacuum Cleaners: % Volume 2014-2017
Table 175 Distribution of Vacuum Cleaners by Format: % Volume 2012-2017
Table 176 Forecast Sales of Vacuum Cleaners by Category: Volume 2017-2022
Table 177 Forecast Sales of Vacuum Cleaners by Category: Value 2017-2022
Table 178 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2017-2022
Table 179 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2017-2022

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