GS Homeshopping Co Ltd in Retailing (South Korea)

 Published On: Jan, 2016 |    No of Pages: 2 |  Published By: Euromonitor | Format: PDF
To increase m-commerce, GS Homeshopping established mass brand “push” sales strategies. As a result, mobile retailing value sales in the first half of 2015 increased by 80% compared with in the previous year. GS Homeshopping continuously provides differentiated products at reasonable prices by reinforcing synergies from TV shopping and internet retailing and improving its internet retailing shopping mall for customers’ convenience. Also, it operates differentiated customer service policies and...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retailing market;
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GS HOMESHOPPING CO LTD IN RETAILING (SOUTH KOREA)

LIST OF CONTENTS AND TABLES

Strategic Direction
Company Background
Digital Strategy
Summary 1 GS Homeshopping Co Ltd: Share of Sales Generated by Internet Retailing 2013-2015
Competitive Positioning
Summary 2 GS Homeshopping Co Ltd: Competitive Position 2015

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