Retailing in Morocco

 Published On: Jan, 2018 |    No of Pages: 102 |  Published By: Euromonitor | Format: PDF
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The Moroccan economy is positively progressing. The GDP of the country witnessed an increase of 4.1% in the first quarter of 2017, compared to the same period in 2016 due to the agriculture sector. The consumer price index has gradually increased to 0.3% in the second quarter of 2017 compared to 2016. Growth was mainly attributable to the 1% increase of the non-food products price index and the decrease of 0.7% of food products’ prices. The average annual inflation is controlled and standing at...

Euromonitor International's Retailing in Morocco report offers insight into key trends and developments driving the industry. The report examines all retail channels to provide sector insight. Channels include hypermarkets, supermarkets, discounters, convenience stores, mixed retailers, health and beauty retailers, clothing and footwear retailers, furniture and furnishing stores, DIY and hardware stores, durable goods retailers, leisure and personal goods retailers. There are profiles of leading retailers, with analysis of their performance and the challenges they face. There is also analysis of non-store retailing: vending; homeshopping; internet retailing; direct selling, as available.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

RETAILING IN MOROCCO

Executive Summary
Satisfactory Progress by Moroccan Economy Positively Impacts Retailing
Changing Purchasing and Consumption Habits
Traditional Grocery Retailers Loses Value Share, Despite Domination
New Technology Usage Is the Trend
the Effects of the Emergence of Shopping Centres on Consumption Habits
Operating Environment
Informal Retailing
Opening Hours
Summary 1 Standard Opening Hours by Channel Type 2017
Physical Retail Landscape
Cash and Carry
Table 1 Cash and Carry Sales: Value 2012-2017
Seasonality
Payments and Delivery
Emerging Business Models
Market Data
Table 2 Sales in Retailing by Store-based vs Non-Store: Value 2012-2017
Table 3 Sales in Retailing by Store-based vs Non-Store: % Value Growth 2012-2017
Table 4 Sales in Store-based Retailing by Channel: Value 2012-2017
Table 5 Sales in Store-based Retailing by Channel: % Value Growth 2012-2017
Table 6 Store-based Retailing Outlets by Channel: Units 2012-2017
Table 7 Store-based Retailing Outlets by Channel: % Unit Growth 2012-2017
Table 8 Sales in Non-Store Retailing by Channel: Value 2012-2017
Table 9 Sales in Non-Store Retailing by Channel: % Value Growth 2012-2017
Table 10 Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 11 Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 12 Sales in Grocery Retailers by Channel: Value 2012-2017
Table 13 Sales in Grocery Retailers by Channel: % Value Growth 2012-2017
Table 14 Grocery Retailers Outlets by Channel: Units 2012-2017
Table 15 Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 16 Non-Grocery Specialists: Value Sales, Outlets and Selling Space 2012-2017
Table 17 Non-Grocery Specialists: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 18 Sales in Non-Grocery Specialists by Channel: Value 2012-2017
Table 19 Sales in Non-Grocery Specialists by Channel: % Value Growth 2012-2017
Table 20 Non-Grocery Specialists Outlets by Channel: Units 2012-2017
Table 21 Non-Grocery Specialists Outlets by Channel: % Unit Growth 2012-2017
Table 22 Mixed Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 23 Mixed Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 24 Sales in Mixed Retailers by Channel: Value 2012-2017
Table 25 Sales in Mixed Retailers by Channel: % Value Growth 2012-2017
Table 26 Mixed Retailers Outlets by Channel: Units 2012-2017
Table 27 Mixed Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 28 Retailing GBO Company Shares: % Value 2013-2017
Table 29 Retailing GBN Brand Shares: % Value 2014-2017
Table 30 Store-based Retailing GBO Company Shares: % Value 2013-2017
Table 31 Store-based Retailing GBN Brand Shares: % Value 2014-2017
Table 32 Store-based Retailing LBN Brand Shares: Outlets 2014-2017
Table 33 Non-Store Retailing GBO Company Shares: % Value 2013-2017
Table 34 Non-Store Retailing GBN Brand Shares: % Value 2014-2017
Table 35 Grocery Retailers GBO Company Shares: % Value 2013-2017
Table 36 Grocery Retailers GBN Brand Shares: % Value 2014-2017
Table 37 Grocery Retailers LBN Brand Shares: Outlets 2014-2017
Table 38 Grocery Retailers LBN Brand Shares: Selling Space 2014-2017
Table 39 Non-Grocery Specialists GBO Company Shares: % Value 2013-2017
Table 40 Non-Grocery Specialists GBN Brand Shares: % Value 2014-2017
Table 41 Non-Grocery Specialists LBN Brand Shares: Outlets 2014-2017
Table 42 Non-Grocery Specialists LBN Brand Shares: Selling Space 2014-2017
Table 43 Mixed Retailers GBO Company Shares: % Value 2013-2017
Table 44 Mixed Retailers GBN Brand Shares: % Value 2014-2017
Table 45 Mixed Retailers LBN Brand Shares: Outlets 2014-2017
Table 46 Mixed Retailers LBN Brand Shares: Selling Space 2014-2017
Table 47 Forecast Sales in Retailing by Store-based vs Non-Store: Value 2017-2022
Table 48 Forecast Sales in Retailing by Store-based vs Non-Store: % Value Growth 2017-2022
Table 49 Forecast Sales in Store-based Retailing by Channel: Value 2017-2022
Table 50 Forecast Sales in Store-based Retailing by Channel: % Value Growth 2017-2022
Table 51 Forecast Store-based Retailing Outlets by Channel: Units 2017-2022
Table 52 Forecast Store-Based Retailing Outlets by Channel: % Unit Growth 2017-2022
Table 53 Forecast Sales in Non-Store Retailing by Channel: Value 2017-2022
Table 54 Forecast Sales in Non-Store Retailing by Channel: % Value Growth 2017-2022
Table 55 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 56 Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 57 Forecast Sales in Grocery Retailers by Channel: Value 2017-2022
Table 58 Forecast Sales in Grocery Retailers by Channel: % Value Growth 2017-2022
Table 59 Forecast Grocery Retailers Outlets by Channel: Units 2017-2022
Table 60 Forecast Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Table 61 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 62 Non-Grocery Specialists Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 63 Forecast Sales in Non-Grocery Specialists by Channel: Value 2017-2022
Table 64 Forecast Sales in Non-Grocery Specialists by Channel: % Value Growth 2017-2022
Table 65 Forecast Non-Grocery Specialists Outlets by Channel: Units 2017-2022
Table 66 Forecast Non-Grocery Specialists Outlets by Channel: % Unit Growth 2017-2022
Table 67 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 68 Mixed Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 69 Forecast Sales in Mixed Retailers by Channel: Value 2017-2022
Table 70 Forecast Sales in Mixed Retailers by Channel: % Value Growth 2017-2022
Table 71 Forecast Mixed Retailers Outlets by Channel: Units 2017-2022
Table 72 Forecast Mixed Retailers Outlets by Channel: % Unit Growth 2017-2022
Definitions
Sources
Summary 2 Research Sources
Headlines
Prospects
Proximity of Convenience Stores Contributes To Its Enduring Popularity
the Changing Structure of Small Grocery Retailers
Competitive Landscape
No Convenience Store Is Dominant
Traditional Grocery Retailers Is the Major Competitor
the Growth of Discount Retailers
Category Data
Table 73 Convenience Stores: Value Sales, Outlets and Selling Space 2012-2017
Table 74 Convenience Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 75 Convenience Stores GBO Company Shares: % Value 2013-2017
Table 76 Convenience Stores GBN Brand Shares: % Value 2014-2017
Table 77 Convenience Stores LBN Brand Shares: Outlets 2014-2017
Table 78 Convenience Stores LBN Brand Shares: Selling Space 2014-2017
Table 79 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 80 Convenience Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Headlines
Prospects
Discounters Increases in Popularity; Consumers Are Satisfied With the Expansion
Complementary Role of Traditional Grocery Retailing
Bim Stores As A Model Leading the Way for Other Discounters
Competitive Landscape
Bim Stores, the Major Leader
New Entrant in Discounters
Dual Role of Atacadão - Hypermarket and Discounter
Channel Data
Table 81 Discounters: Value Sales, Outlets and Selling Space 2012-2017
Table 82 Discounters: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 83 Discounters GBO Company Shares: % Value 2013-2017
Table 84 Discounters GBN Brand Shares: % Value 2014-2017
Table 85 Discounters LBN Brand Shares: Outlets 2014-2017
Table 86 Discounters LBN Brand Shares: Selling Space 2014-2017
Table 87 Discounters Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 88 Discounters Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Headlines
Prospects
Hypermarkets Expands and Opens Increasing Number of Outlets in City Centres
Good Performance by Other Hypermarkets
Competitive Landscape
Marjane Continues To Lead
New Target Segment for Atacadão - Customers With Low Purchase Volumes
Aswak Assalam Experiences Stagnation
Channel Data
Table 89 Hypermarkets: Value Sales, Outlets and Selling Space 2012-2017
Table 90 Hypermarkets: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 91 Hypermarkets GBO Company Shares: % Value 2013-2017
Table 92 Hypermarkets GBN Brand Shares: % Value 2014-2017
Table 93 Hypermarkets LBN Brand Shares: Outlets 2014-2017
Table 94 Hypermarkets LBN Brand Shares: Selling Space 2014-2017
Table 95 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 96 Hypermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Headlines
Prospects
Expansion Strategy Behind the Growth of Supermarkets
Expansion Strategy in Rural Areas
Independent Small Grocers' New Strategy
Competitive Landscape
Intense Competition Between Two Main Brands
New Concept Store for Carrefour
Channel Data
Table 97 Supermarkets: Value Sales, Outlets and Selling Space 2012-2017
Table 98 Supermarkets: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 99 Supermarkets GBO Company Shares: % Value 2013-2017
Table 100 Supermarkets GBN Brand Shares: % Value 2014-2017
Table 101 Supermarkets LBN Brand Shares: Outlets 2014-2017
Table 102 Supermarkets LBN Brand Shares: Selling Space 2014-2017
Table 103 Supermarkets Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 104 Supermarkets Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Headlines
Prospects
Traditional Grocery Retailers Loses Value Share To Modern Grocery Retailers
Lack of Government Support
Attempting To Compete With Convenient Credit System and Building Customer Loyalty
Competitive Landscape
the Effects of Changing Lifestyles on Traditional Retailing
the New Competitor
Increasing the Value Share of the Competitor
Channel Data
Table 105 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 106 Traditional Grocery Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 107 Sales in Traditional Grocery Retailers by Channel: Value 2012-2017
Table 108 Sales in Traditional Grocery Retailers by Channel: % Value Growth 2012-2017
Table 109 Traditional Grocery Retailers Outlets by Channel: Units 2012-2017
Table 110 Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2012-2017
Table 111 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 112 Traditional Grocery Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 113 Forecast Sales in Traditional Grocery Retailers by Channel: Value 2017-2022
Table 114 Forecast Sales in Traditional Grocery Retailers by Channel: % Value Growth 2017-2022
Table 115 Forecast Traditional Grocery Retailers Outlets by Channel: Units 2017-2022
Table 116 Forecast Traditional Grocery Retailers Outlets by Channel: % Unit Growth 2017-2022
Headlines
Prospects
Growth of Channel Due To Stable Economy and Expansion of Shopping Centres
Increasing Consumer Interest Propelled by Growing Number of Internet Influencers
Competitive Landscape
Competition From Traditional Retailers
Competition From Independent Retailers
Mid- To High-income Consumers Travel Abroad To Shop for Best Products
Channel Data
Table 117 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 118 Apparel And Footwear Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 119 Apparel And Footwear Specialist Retailers GBO Company Shares: % Value 2013-2017
Table 120 Apparel And Footwear Specialist Retailers GBN Brand Shares: % Value 2014-2017
Table 121 Apparel And Footwear Specialist Retailers LBN Brand Shares: Outlets 2014-2017
Table 122 Apparel And Footwear Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
Table 123 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 124 Apparel And Footwear Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Headlines
Prospects
Decline of Electronics and Appliance Specialist Retailers Due To Macroeconomic Factors
Sales Ensured by Holiday Seasons
Internet Equals Information
Competitive Landscape
the Decline in Growth of Groupe Abroun
Expansion Strategy of Cosmos
Competition From the Informal Sector
Channel Data
Table 125 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 126 Electronics and Appliance Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 127 Electronics and Appliance Specialist Retailers GBO Company Shares: % Value 2013-2017
Table 128 Electronics and Appliance Specialist Retailers GBN Brand Shares: % Value 2014-2017
Table 129 Electronics and Appliance Specialist Retailers LBN Brand Shares: Outlets 2014-2017
Table 130 Electronics and Appliance Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
Table 131 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 132 Electronics and Appliance Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Headlines
Prospects
Changing Lifestyles Propel Growth of Health and Beauty Specialist Retailers
Natural Products Are the New Trend
the Effects of the Internet Boost In-store Sales
Competitive Landscape
Consumers' New Purchasing Habits
Competition From Traditional Beauty Specialist Retailers
Keeping Up With the Competition
Channel Data
Table 133 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 134 Health and Beauty Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 135 Sales in Health and Beauty Specialist Retailers by Channel: Value 2012-2017
Table 136 Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2012-2017
Table 137 Health and Beauty Specialist Retailers GBO Company Shares: % Value 2013-2017
Table 138 Health and Beauty Specialist Retailers GBN Brand Shares: % Value 2014-2017
Table 139 Health and Beauty Specialist Retailers LBN Brand Shares: Outlets 2014-2017
Table 140 Health and Beauty Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
Table 141 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 142 Health and Beauty Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 143 Forecast Sales in Health and Beauty Specialist Retailers by Channel: Value 2017-2022
Table 144 Forecast Sales in Health and Beauty Specialist Retailers by Channel: % Value Growth 2017-2022
Headlines
Prospects
Decline for Home and Garden Specialist Retailers Due To Macroeconomic Factors
Threat of Traditional Independent Home and Garden Specialist Retailers
Changing Purchasing Behaviour of Consumers
Competitive Landscape
Kitea Is Leading Retailer
Ikea's Positive Growth
Competition Arises From Independent Home and Garden Retailers
Channel Data
Table 145 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space 2012-2017
Table 146 Home and Garden Specialist Retailers: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 147 Sales in Home and Garden Specialist Retailers by Channel: Value 2012-2017
Table 148 Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2012-2017
Table 149 Home and Garden Specialist Retailers GBO Company Shares: % Value 2013-2017
Table 150 Home and Garden Specialist Retailers GBN Brand Shares: % Value 2014-2017
Table 151 Home and Garden Specialist Retailers LBN Brand Shares: Outlets 2014-2017
Table 152 Home and Garden Specialist Retailers LBN Brand Shares: Selling Space 2014-2017
Table 153 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 154 Home and Garden Specialist Retailers Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Table 155 Forecast Sales in Home and Garden Specialist Retailers by Channel: Value 2017-2022
Table 156 Forecast Sales in Home and Garden Specialist Retailers by Channel: % Value Growth 2017-2022
Headlines
Prospects
New Entrants and Changing Purchasing Behaviour Influence Department Stores
New Players Arrive
Effective Communication and Advertising Strategy
Competitive Landscape
Concentrated Leaders Target Specific Audience
Adaptable Pricing Strategies Are Behind Tati Maroc's Success
Competition From Traditional and Online Retailers
Channel Data
Table 157 Department Stores: Value Sales, Outlets and Selling Space 2012-2017
Table 158 Department Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 159 Department Stores GBO Company Shares: % Value 2013-2017
Table 160 Department Stores GBN Brand Shares: % Value 2014-2017
Table 161 Department Stores LBN Brand Shares: Outlets 2014-2017
Table 162 Department Stores LBN Brand Shares: Selling Space 2014-2017
Table 163 Department Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 164 Department Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Headlines
Prospects
Stagnation for Variety Stores Due To Changing Habits of Households
the Impact of Internet Retailing
Competitive Landscape
Dominant Department Store
Competition From Traditional Souks
Channel Data
Table 165 Variety Stores: Value Sales, Outlets and Selling Space 2012-2017
Table 166 Variety Stores: Value Sales, Outlets and Selling Space: % Growth 2012-2017
Table 167 Variety Stores GBO Company Shares: % Value 2013-2017
Table 168 Variety Stores GBN Brand Shares: % Value 2014-2017
Table 169 Variety Stores LBN Brand Shares: Outlets 2014-2017
Table 170 Variety Stores LBN Brand Shares: Selling Space 2014-2017
Table 171 Variety Stores Forecasts: Value Sales, Outlets and Selling Space 2017-2022
Table 172 Variety Stores Forecasts: Value Sales, Outlets and Selling Space: % Growth 2017-2022
Headlines
Prospects
Direct Selling Grows Due To High Demand for Beauty and Personal Care
Usage of Internet To Increase Sales
Proximity To Customers Through Brand Representatives Increase Value Sales
Competitive Landscape
Oriflame Leads Direct Selling
Other Key Players Use Different Marketing Strategies To Compete
Internet Retailing Competition Arises
Channel Data
Table 173 Direct Selling by Category: Value 2012-2017
Table 174 Direct Selling by Category: % Value Growth 2012-2017
Table 175 Direct Selling GBO Company Shares: % Value 2013-2017
Table 176 Direct Selling GBN Brand Shares: % Value 2014-2017
Table 177 Direct Selling Forecasts by Category: Value 2017-2022
Table 178 Direct Selling Forecasts by Category: % Value Growth 2017-2022
Headlines
Prospects
Expansion of E-commerce Drives Growth of Internet Retailing
the Widespread Usage of Credit Cards
the Impact of Social Media
Competitive Landscape
Jumia Leads Internet Retailing
Hmizate Mall Keeps Pace With Fierce Competition
Channel Data
Table 179 Internet Retailing by Category: Value 2012-2017
Table 180 Internet Retailing by Category: % Value Growth 2012-2017
Table 181 Internet Retailing GBO Company Shares: % Value 2013-2017
Table 182 Internet Retailing GBN Brand Shares: % Value 2014-2017
Table 183 Internet Retailing Forecasts by Category: Value 2017-2022
Table 184 Internet Retailing Forecasts by Category: % Value Growth 2017-2022
Headlines
Prospects
Category Data
Table 185 Food and Drink Internet Retailing: Value 2012-2017
Table 186 Food and Drink Internet Retailing: % Value Growth 2012-2017
Table 187 Food and Drink Internet Retailing Forecasts: Value 2017-2022
Table 188 Food and Drink Internet Retailing Forecasts: % Value Growth 2017-2022
Headlines
Prospects
Vending Records Modest Growth Due To Changing Lifestyles of Consumers and Competition
Major Factors Impact Value Sales
Competitive Landscape
the Impact of Large Outlets and Traditional Businesses
the Changing Consumption Habits of Households
Channel Data
Table 189 Vending by Category: Value 2012-2017
Table 190 Vending by Category: % Value Growth 2012-2017
Table 191 Vending GBO Company Shares: % Value 2013-2017
Table 192 Vending GBN Brand Shares: % Value 2014-2017
Table 193 Vending Forecasts by Category: Value 2017-2022
Table 194 Vending Forecasts by Category: % Value Growth 2017-2022
Headlines
Prospects
Decline in the Price of Hi-tech Products Propels Growth of Mobile Internet Retailing
Consumers Immersed in New Technology
Competitive Landscape
Government Propels Online Payments
the Adoption of Apps for Mobile Payments
Channel Data
Table 195 Mobile Internet Retailing: Value 2012-2017
Table 196 Mobile Internet Retailing: % Value Growth 2012-2017
Table 197 Mobile Internet Retailing Forecasts: Value 2017-2022
Table 198 Mobile Internet Retailing Forecasts: % Value Growth 2017-2022

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