Home Product Center PCL in Retailing (Thailand)

 Published On: Jan, 2016 |    No of Pages: 5 |  Published By: Euromonitor | Format: PDF
Store expansion will be a key strategy over the forecast period. Home Product Center aims to move forward to establish new outlets within upcountry areas. At the same time the company will promote online sales as well as implement various in-store promotions to increase store-based sales. Acquiring new Home Card members will continue as well as stimulating Home Pro Visa credit card spending in order to build customer loyalty to achieve sustainable growth in future. Moreover, apart from the Home...

Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.

Product coverage: Non-Store Retailing, Store-based Retailing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

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* Get a detailed picture of the Retailing market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the markets major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Strategic Direction
Company Background
Digital Strategy
Summary 1 Home Product Center PCL: Share of Sales Generated by Internet Retailing 2013-2015
Chart 1 Home Product Center PCL: Home Pro, Home Improvement and Gardening Stores in Bangkok
Private Label
Summary 2 Home Product Center PCL: Private Label Portfolio
Competitive Positioning
Summary 3 Home Product Center PCL: Competitive Position 2015

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